Last edit by: Oxon Flyer
New Tier Names. This applies to Lifetime naming as well.
Platinum Premier Elite becomes Marriott Bonvoy Titanium Elite . (75 nights)
Platinum Premier Elite with Ambassador becomes Marriott Bonvoy Ambassador Elite. (100 nights + $20,000 spend)
Platinum Premier Elite becomes Marriott Bonvoy Titanium Elite . (75 nights)
Platinum Premier Elite with Ambassador becomes Marriott Bonvoy Ambassador Elite. (100 nights + $20,000 spend)
Say Hello to Marriott Bonvoy, launches Feb 13, 2019
#76
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
Trivago, Wayfair and Spotify are all brand names. Bonvoy is the name of a loyalty program associated with a brand, but a brand by itself The equivalent would be more along the lines of Trivago Bonvay.
I can't think of any brands that have a loyalty program whose name is an "essentially meaningless nonsense word" with no association with the brand name.
Hilton used to have double H in HHonors, but it's clear that the H refers to Hilton. Same as AAdvantage. Nordstrom has the Nordy Club, but it's clear where the the stem came from.
I can't think of any brands that have a loyalty program whose name is an "essentially meaningless nonsense word" with no association with the brand name.
Hilton used to have double H in HHonors, but it's clear that the H refers to Hilton. Same as AAdvantage. Nordstrom has the Nordy Club, but it's clear where the the stem came from.
We all can think of brand names that are meaningless nonsense words. Because tons of them were and are! Were just used to many now because theyve existed for enough time. Google. Yahoo. EBay. Expedia. Travelocity. Napster. Priceline. Kayak. Microsoft. Verizon. Starbucks.
We got used to them and now they seem normal. So will Bonvoy. And if it doesnt ever seem normal to you, youre welcome to change to another better sounding loyalty program regardless of how the benefits suit you.
#77
Join Date: Oct 2006
Location: New York, NY
Programs: UA - 1K 1MM; Hyatt - Explorist; Marriott - Lifetime Titanium
Posts: 1,586
There is a silver lining to all this. Before today, I didnt know which corporation had the dumbest marketing department in America, and today I do!
#78
Join Date: Jul 2015
Posts: 255
Also the new landing page is just bad. Social media links go to wrong pages, copyright says 2018 and did they really not find a better property other then the Renaissance Ahmedabad?
The featured image shows a tiny pool with dirty glass windows and ugly antennas on the roof. Sure, its just details, but this is exactly what happens when companies getting too big.
#79
Join Date: Jul 2009
Location: IAH
Programs: Delta Platinum & 2MM, Marriott Lifetime TIT, Hertz Pres Club, IHG Gold, *A Gold
Posts: 1,253
#80
Join Date: Jun 2009
Programs: DL GM,Hyatt Explorist, Hilton Gold, Marriott Titanium, NEXUS
Posts: 281
#81
FlyerTalk Evangelist
Join Date: Feb 2002
Location: San Francisco/Tel Aviv/YYZ
Programs: CO 1K-MM
Posts: 10,757
The new names are pretty dumb (and the name for the new program is just... meh) but I guess its pretty "marriott" = dull, boring. etc.
But I dont care about the name, I want the program to be nicely rewarding.
But I dont care about the name, I want the program to be nicely rewarding.
#82
#83
Join Date: Dec 2009
Location: COS
Programs: UA Gold/1.5MM (several years running now!), Marriott LTTE, Hertz Prez
Posts: 1,899
It makes sense in that Marriott anticipated the tsunami of whining that wouldve accompanied downgrading anyone from Plat to something else. Hence inserting the completely new tier above Plat - voila! - problem solved.
#84
FlyerTalk Evangelist
Join Date: May 2002
Location: Pittsburgh
Programs: MR/SPG LT Titanium, AA LT PLT, UA SLV, Avis PreferredPlus
Posts: 30,959
And here starts the screwing of existing members chasing lifetime platinum. They closed the level that was LTPPE. I think that is titanium now. When they did it I was really worried they would differentiate those people who were LTPPE fro LTP. They swore up and down it did not matter.
They then did exactly what I feared. Marriott c
They then did exactly what I feared. Marriott c
Who "swore up and down" that Platinum Premiere and Platinum Premier Elite were exactly the same? How was a 75% vs. 50% bonus, 48 hour room guarantee vs. none and United Silver status vs. none exactly the same?
#85
FlyerTalk Evangelist
Join Date: May 2002
Location: Pittsburgh
Programs: MR/SPG LT Titanium, AA LT PLT, UA SLV, Avis PreferredPlus
Posts: 30,959
Third time a charm?
#86
Join Date: Jun 2003
Location: La Jolla, CA
Programs: Marriott Ambassador, Lifetime Titanium, Delta Plat, Hilton Diamond , Hyatt Globalist
Posts: 2,615
Right. And all the hand wringing about FDCs thinking Plats are higher than Titaniums bc of precious metal values is really funny.
FDC: Sorry Mr Platinum- we just checked spot prices and Gold is higher today. We had to give your Suite Upgrade to a Gold Member.
#88
Join Date: Apr 2013
Posts: 790
What am I missing? What changed with qualifications and benefitdfrom yjr naming convention and benefits of the last several months?
Who "swore up and down" that Platinum Premiere and Platinum Premier Elite were exactly the same? How was a 75% vs. 50% bonus, 48 hour room guarantee vs. none and United Silver status vs. none exactly the same?
Who "swore up and down" that Platinum Premiere and Platinum Premier Elite were exactly the same? How was a 75% vs. 50% bonus, 48 hour room guarantee vs. none and United Silver status vs. none exactly the same?
The LTPPE was 750 nights and 10 years. the LTPP was 500 nights and 10 years.
There are differences - however slight. You note them. There are more points awarded, and slightly better options for reservations and what not.
Again - if these don't matter, why not demote all the LTPPE to LTPP? There is no difference, right? It shouldn't matter at all?
#90
Join Date: Apr 2013
Posts: 790
Yeah
Here I will differ from bhrubin —. It was Very important to me to reach LTPPE/T because I suspected when it was first announced that there might be meaningful differences going forward. I understand the frustration of younger members (on the SPG side) who joined in the last 8 years who could not have achieved LTPPE even if they had 75-100 nights each year since they joined the program. (My understanding is that Marriott members could have qualified in that time period). But less so for members with 10+ years. They had the same opportunity those of us earning LTPPE had to achieve that level.
Who knows though? In the future Marriott may relent and grant LTT to members with some combo of LT nights, status, spend.
OMG - if that happens can you IMAGINE the crying here on FT?
"Those no good whipper snappers don't deserve the same status as we esteemed older members do! Who cares if they did the same exact thing!".
Seriously, they will find a way to differentiate the two tiers. If they were not going to do that - why would they change the names? Why would they even note it at all?
One would have to either be a fool to think otherwise, or perhaps a LTPPE that doesn't want competition.