Latest on EEO Free Weekend/BOGO certificates
#916
FlyerTalk Evangelist
Join Date: Sep 2007
Location: BOS
Programs: DL DM 2MM, Marriott LT Titanium, Hertz PC, Avis PC
Posts: 15,165
Probably because its still a sore spot for some people who are ticked at how we're getting "Ed Frenched" with all of the negative changes to the program.
#917
Join Date: Apr 2005
Location: Mid-Atlantic
Programs: AA Plat, UA Silver, DL Silver, Marriott Titanium, etc.
Posts: 4,210
I certainly wouldn't gamble away money on betting that BOGOs will return soon, but it is possible because there's actually an economic logic to offering elites this benefit in controlled quantity:
Most non-resort full-service properties run at quite low occupancies most weekends (yea there are exceptions, but this is the norm - after all, that's part of the rationale for keeping lounges closed on weekends at virtually all of these properties in North America.) Opaque bookings at these properties commonly can be made for about half of the published weekend rate, so it's not outrageous to think that allowing a few of these rooms to go to elites at such prices will not adversely impact a property's long-term bottom line. This is especially true when you think of the tremendous good will and enthusiasm for Marriott hotels that is created with Marriott Rewards elite members that use them (I personally didn't use them all that frequently, but really liked having the benefit). Nowadays, without this benefit and with most FS properties in NA being such dead places on weekends (you can't even get in the lounge to grab a soda from the frig, no breakfast coupons, no nothing) I prefer to stay at the non FS properties that feel much more welcoming to me on weekends.
So I believe it's actually a slam dunk win - win for Marriott Rewards to bring back the BOGOs in a controlled fashion (the right balance has to be found in these controls where it doesn't frustrate customers to the extent that they think the aren't worth it and where properties' risk is low of selling rooms at bargain basement rates during days when the demand actually turns out to be quite high). But I recognize the folks in Marriott that have the final say on this don't see it this way right now.
Most non-resort full-service properties run at quite low occupancies most weekends (yea there are exceptions, but this is the norm - after all, that's part of the rationale for keeping lounges closed on weekends at virtually all of these properties in North America.) Opaque bookings at these properties commonly can be made for about half of the published weekend rate, so it's not outrageous to think that allowing a few of these rooms to go to elites at such prices will not adversely impact a property's long-term bottom line. This is especially true when you think of the tremendous good will and enthusiasm for Marriott hotels that is created with Marriott Rewards elite members that use them (I personally didn't use them all that frequently, but really liked having the benefit). Nowadays, without this benefit and with most FS properties in NA being such dead places on weekends (you can't even get in the lounge to grab a soda from the frig, no breakfast coupons, no nothing) I prefer to stay at the non FS properties that feel much more welcoming to me on weekends.
So I believe it's actually a slam dunk win - win for Marriott Rewards to bring back the BOGOs in a controlled fashion (the right balance has to be found in these controls where it doesn't frustrate customers to the extent that they think the aren't worth it and where properties' risk is low of selling rooms at bargain basement rates during days when the demand actually turns out to be quite high). But I recognize the folks in Marriott that have the final say on this don't see it this way right now.
#918
Join Date: Mar 2001
Location: Ann Arbor, Michigan USA
Programs: Marriott lifetime Titanium, Delta Platinum
Posts: 5,470
#919
FlyerTalk Evangelist
Join Date: May 2003
Location: AA Plat / UA NOTHING / Alaska 75K / Hyatt Diamond / SPG LT Plat / Marriott Gold / Priority Club Plat / Hertz Pres
Posts: 24,706
Ed French released a statement when he removed this benefit. He said it was never an official benefit, even thought it was sent out with member packets. He also said that it was hard to get hotels to cooperate with providing this benefit, and it was hard to justify a %50 discount.
When benefits are taken away, publicity can stir up negative media that can make guests think twice about their loyalty.
Marriott wanted to have their cake and eat it too by not taking the hit for removing elite benefits by pretending they were never there.
I'll be happy to quit coming back and complaining about the removal of EEOs as soon as Marriott admits that (a) EEOs were a benefit that members enjoyed (b) they needed to take them away (for whatever reason) and (c) contrary to their multiple statements from corporate personnel that they're never coming back and their best customers need to just get used to it. Oh, and they need to apologize for stringing people along saying that there were new, better benefits coming to replace them.
All hotel chains get negative publicity because of changes to their programs - PC and Hilton both just had huge devaluations recently and were rightly bashed for it. While the removal of EEOs isn't a loss on the same level, at least the other programs weren't deceptive in their changes and even allowed a short grace period to take advantage of old rates. Marriott not so much.
#920
Join Date: Apr 2005
Location: Mid-Atlantic
Programs: AA Plat, UA Silver, DL Silver, Marriott Titanium, etc.
Posts: 4,210
This is true for the BOGOs, but not for other devaluations - Marriott's policy is regarding the category devaluations is superior to their competitors and I give them kudos for their customer friendly policy in giving their customers until May to line up res. for the coming year under the old categories.
#921
Join Date: Jan 2011
Programs: Marriott Rewards Hyatt Gold Passport Continental FF Southwest FF Delta FF
Posts: 16
As a retired person, I used the BOGO's simply to go with my wife to a destination for a relaxing weekend. I would be extraordinarily surprised if my free night EVER cost the hotel a paid night. Now the one or two nights that we paid for are history. As a lifetime Plat I no longer have much incentive compared to Hyatt, where I am diamond. I do have a large cache of Marriott Reward Points which I will be use before they are even more devalued. After that, I wish them well. If they ever come back to their senses, I will come back to their hotels.
Last edited by ichorush; Apr 19, 2013 at 5:02 pm Reason: misspelling
#922
Join Date: Jul 2009
Location: World
Posts: 1,647
Is any version of this offer still available? Seen it referenced in numerous other threads, but can't find an active thread where this offer is the primary focus...
#923
Suspended
Join Date: Sep 2013
Posts: 117
Gave me a chuckle. Gone the way of the dodo. Thanks for the rememberance
#925
FlyerTalk Evangelist
Join Date: Sep 2007
Location: BOS
Programs: DL DM 2MM, Marriott LT Titanium, Hertz PC, Avis PC
Posts: 15,165
These are dead (hence no activity in this thread for almost 4 years) and not coming back. Why dig up this dinosaur?
#926
Join Date: Mar 2001
Location: Ann Arbor, Michigan USA
Programs: Marriott lifetime Titanium, Delta Platinum
Posts: 5,470