Last edit by: Oxon Flyer
Official Marriott communication :
Starting in mid-2023, Ambassador Elite members will once again be assigned a personal Ambassador to help service their travel needs. Here’s what to expect:
*Personal Ambassadors will take time to learn individual preferences and tailor travel experiences accordingly.
*In addition to personal Ambassadors, our round-the-clock Ambassador Service support team will continue to be available for assistance anytime, anywhere.
To ensure we can continue to provide the highest quality of personal service to our highest program tier, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, each calendar year, members who earn 100 or more Elite Night Credits and meet the new $23,000 USD annual qualifying spend will achieve Ambassador Elite status.
To learn more, please visit https://help.marriott.com/s/article/Article-34300.
Starting in mid-2023, Ambassador Elite members will once again be assigned a personal Ambassador to help service their travel needs. Here’s what to expect:
*Personal Ambassadors will take time to learn individual preferences and tailor travel experiences accordingly.
*In addition to personal Ambassadors, our round-the-clock Ambassador Service support team will continue to be available for assistance anytime, anywhere.
To ensure we can continue to provide the highest quality of personal service to our highest program tier, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, each calendar year, members who earn 100 or more Elite Night Credits and meet the new $23,000 USD annual qualifying spend will achieve Ambassador Elite status.
To learn more, please visit https://help.marriott.com/s/article/Article-34300.
Personal Ambassadors to be re-introduced in 2023; qualification spend to rise to $23k
#1
Original Poster
Join Date: Dec 2014
Location: New York City + Vail, CO
Programs: American Airlines Executive Platinum, Marriott Bonvoy Ambassador Elite
Posts: 3,118
Personal Ambassadors to be re-introduced in 2023; qualification spend to rise to $23k
Just got this e-mail:
An Elevated Ambassador Elite Experience Awaits <donotblink>, thank you for your dedication as an Ambassador Elite member—and for your commitment to staying with us during times of tremendous change.
We know travel has changed, and we recognize that your reasons for travel may have changed, too. Whether you’re making up for missed opportunities to connect with loved ones, maximizing the opportunities to work from anywhere, or turning business trips into weekend getaways, a thoughtful, personalized experience for each type of trip matters more than ever.
Thanks to your feedback, we are excited to share an update in our evolution of the Marriott Bonvoy® Ambassador Program to better serve you no matter where your travels take you.
Starting in mid-2023, personal Ambassadors will once again be assigned and available to help service your travel needs and preferences.
More Exclusivity To ensure we can continue to provide the highest quality of personal service to our most engaged and loyal members, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, members will need to earn 100 or more Elite Night Credits and meet the new $23,000 USD qualifying spend each calendar year to maintain their Ambassador Elite status.
An Elevated Ambassador Elite Experience Awaits <donotblink>, thank you for your dedication as an Ambassador Elite member—and for your commitment to staying with us during times of tremendous change.
We know travel has changed, and we recognize that your reasons for travel may have changed, too. Whether you’re making up for missed opportunities to connect with loved ones, maximizing the opportunities to work from anywhere, or turning business trips into weekend getaways, a thoughtful, personalized experience for each type of trip matters more than ever.
Thanks to your feedback, we are excited to share an update in our evolution of the Marriott Bonvoy® Ambassador Program to better serve you no matter where your travels take you.
Starting in mid-2023, personal Ambassadors will once again be assigned and available to help service your travel needs and preferences.
More Exclusivity To ensure we can continue to provide the highest quality of personal service to our most engaged and loyal members, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, members will need to earn 100 or more Elite Night Credits and meet the new $23,000 USD qualifying spend each calendar year to maintain their Ambassador Elite status.
#2
Join Date: Nov 2019
Location: Dubai
Programs: Marriott Ambassador, Hilton Diamond, Accor Diamond, BA Gold
Posts: 313
2023: Return of Personal Ambassador + higher spend req.
thank you for your dedication as an Ambassador Elite member—and for your commitment to staying with us during times of tremendous change.
We know travel has changed, and we recognize that your reasons for travel may have changed, too. Whether you’re making up for missed opportunities to connect with loved ones, maximizing the opportunities to work from anywhere, or turning business trips into weekend getaways, a thoughtful, personalized experience for each type of trip matters more than ever.
Thanks to your feedback, we are excited to share an update in our evolution of the Marriott Bonvoy® Ambassador Program to better serve you no matter where your travels take you.
Starting in mid-2023, personal Ambassadors will once again be assigned and available to help service your travel needs and preferences.One-to-One Connection
Your personal Ambassador will work with you, starting in mid‑2023, to learn your preferences and will work across our portfolio of 8,000+ properties and on-site amenities to tailor your travel experiences accordingly
More Exclusivity
To ensure we can continue to provide the highest quality of personal service to our most engaged and loyal members, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, members will need to earn 100 or more Elite Night Credits and meet the new $23,000 USD qualifying spend each calendar year to maintain their Ambassador Elite status
We know travel has changed, and we recognize that your reasons for travel may have changed, too. Whether you’re making up for missed opportunities to connect with loved ones, maximizing the opportunities to work from anywhere, or turning business trips into weekend getaways, a thoughtful, personalized experience for each type of trip matters more than ever.
Thanks to your feedback, we are excited to share an update in our evolution of the Marriott Bonvoy® Ambassador Program to better serve you no matter where your travels take you.
Starting in mid-2023, personal Ambassadors will once again be assigned and available to help service your travel needs and preferences.One-to-One Connection
Your personal Ambassador will work with you, starting in mid‑2023, to learn your preferences and will work across our portfolio of 8,000+ properties and on-site amenities to tailor your travel experiences accordingly
More Exclusivity
To ensure we can continue to provide the highest quality of personal service to our most engaged and loyal members, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, members will need to earn 100 or more Elite Night Credits and meet the new $23,000 USD qualifying spend each calendar year to maintain their Ambassador Elite status
#4
Join Date: Feb 2020
Location: USA
Programs: MB Ambassador, WOH Globalist, HH Diamond (Aspire), AA Gold, UA Silver, DL Silver
Posts: 3,974
Just posted the same in the overall thread, but here is the photo of the email. I'm sitting at $27K right now and have a bunch more stays coming up. If I backpedal from Hyatt next year, the spend requirement seems like a no-brainer.

#6
Company Representative, Marriott Bonvoy
Join Date: Feb 2019
Programs: Marriott Bonvoy
Posts: 649
An Elevated Ambassador Elite Experience Awaits
We know travel has changed, and we recognize that reasons for travel may have changed, too. A thoughtful, personalized experience for any type of trip — whether it’s business, leisure, solo, or with loved ones — matters more than ever. Thanks to member feedback, we are excited to share an update in our evolution of the Marriott Bonvoy® Ambassador Program to better serve our Ambassador Elite members.
Starting in mid-2023, Ambassador Elite members will once again be assigned a personal Ambassador to help service their travel needs. Here’s what to expect:
*Personal Ambassadors will take time to learn individual preferences and tailor travel experiences accordingly.
*In addition to personal Ambassadors, our round-the-clock Ambassador Service support team will continue to be available for assistance anytime, anywhere.
To ensure we can continue to provide the highest quality of personal service to our highest program tier, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, each calendar year, members who earn 100 or more Elite Night Credits and meet the new $23,000 USD annual qualifying spend will achieve Ambassador Elite status.
To learn more, please visit https://help.marriott.com/s/article/Article-34300.
Starting in mid-2023, Ambassador Elite members will once again be assigned a personal Ambassador to help service their travel needs. Here’s what to expect:
*Personal Ambassadors will take time to learn individual preferences and tailor travel experiences accordingly.
*In addition to personal Ambassadors, our round-the-clock Ambassador Service support team will continue to be available for assistance anytime, anywhere.
To ensure we can continue to provide the highest quality of personal service to our highest program tier, we will be elevating the Ambassador Elite qualifying achievement criteria. Starting January 1, 2023, each calendar year, members who earn 100 or more Elite Night Credits and meet the new $23,000 USD annual qualifying spend will achieve Ambassador Elite status.
To learn more, please visit https://help.marriott.com/s/article/Article-34300.

#8
Join Date: Feb 2020
Location: USA
Programs: MB Ambassador, WOH Globalist, HH Diamond (Aspire), AA Gold, UA Silver, DL Silver
Posts: 3,974
I'm very happy about this change the more that I think about it. Of course, the proof will be in the pudding once we see the effectiveness of the personal Ambassadors, but I'm glad that Marriott is continuing to evolve the status rather than stagnate it or dilute it. This seems like a step in the right direction.
#9
Join Date: Feb 2020
Programs: British Airways Executive Club Gold, Marriott Bonvoy Titanium Elite, Hilton Diamond, IHG Diamond Amb
Posts: 1,692
I'm very happy about this change the more that I think about it. Of course, the proof will be in the pudding once we see the effectiveness of the personal Ambassadors, but I'm glad that Marriott is continuing to evolve the status rather than stagnate it or dilute it. This seems like a step in the right direction.
#10
Join Date: Feb 2020
Location: USA
Programs: MB Ambassador, WOH Globalist, HH Diamond (Aspire), AA Gold, UA Silver, DL Silver
Posts: 3,974
Fair, but I feel like exclusivity with Ambassador status is vital. I am of the strong opinion that my negative to mixed experiences recently at Hyatt as a Globalist are due to strongly heightened Globalist numbers due to the lack of exclusivity (corporate challenges, only 60 nights, could be 60 $20 nights at MGM, etc.) - even their concierge service suffers from terrible wait times and mixed service likely due to increased load. As Ambassador is harder to attain, I do think that I've been treated better on property. My hope is that the personal Ambassador service will avoid the pitfalls of MHC with slow responses, zero property experience customization, and mixed helpfulness.
#12
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,643
#13
Join Date: Aug 2012
Location: EWR/SNA/SUN
Programs: United 1K; Marriott Titanium
Posts: 483
$23k isn't that much if you're actually staying each night and not getting 100 nights by credit card or your choice benefits. $230/night is fairly average spend these days seems like.
#14
Join Date: Feb 2018
Programs: Bonvoy :Ambassador , ALL :Diamond, Skywards :Silver, Krisflyer :Silver
Posts: 2,676
Nice.
So they remove personal ambassador then reintroduce it with higher requirements.
The tier already provide very weak benefit to start with. Then now Marriott want extra spending for those dodgy benefits.
So they remove personal ambassador then reintroduce it with higher requirements.
The tier already provide very weak benefit to start with. Then now Marriott want extra spending for those dodgy benefits.