Aloft Detroit hotel being rebranded as Autograph Collection.
#1
Original Poster
Join Date: Oct 2009
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Aloft Detroit hotel being rebranded as Autograph Collection.
Story is behind a firewall, but in summary the Aloft Detroit at David Whitney Bldg is being converted to an Autograph Collection hotel. A few more rooms are being added as part of the rebrand, plus some lobby renovations and a new restaurant. Rebrand scheduled for completion in 2023.
https://www.crainsdetroit.com/real-e...aph-collection
https://www.crainsdetroit.com/real-e...aph-collection
#2
Join Date: Feb 2020
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As seemingly the highest rated Bonvoy hotel in Detroit, this rebrand makes sense - perhaps, I will finally have a hotel to incentivize me to go to Detroit?
#3
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Story is behind a firewall, but in summary the Aloft Detroit at David Whitney Bldg is being converted to an Autograph Collection hotel. A few more rooms are being added as part of the rebrand, plus some lobby renovations and a new restaurant. Rebrand scheduled for completion in 2023.
https://www.crainsdetroit.com/real-e...aph-collection
https://www.crainsdetroit.com/real-e...aph-collection
#4
Join Date: May 2002
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"The hotel's 136 guest rooms will be renovated, and two more hotel floors will be added for a total of 160 guest rooms and suites."
I think it's safe to say it will emerge as a true Autograph Collection property, not as an Aloft with just an Autograph Collection sign.
#5
Join Date: Oct 2007
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I hear Marriott is buying a bunch of Motel 6' s and rebranding them as St. Regis. Lots of award availability at 700,000 Bonvoy points, too!
#6
Join Date: May 2002
Programs: AAdvantage Platinum, United Silver, Marriott Titanium Elite
Posts: 2,274
The Detroit Free Press article does not state how much the rebranding and renovation will cost, but it's likely to be a substantial amount, especially given that two more floors of the historic David Whitney Building will be converted for hotel use.
The rebranding and renovation the Courtyard by Marriott San Francisco Downtown to become The Clancy, Autograph Collection cost approximately $30 million.
The rebranding and renovation the Courtyard by Marriott Philadelphia Downtown to become The Notary Hotel, Autograph Collection cost approximately $20 million.
The rebranding and renovation the Courtyard by Marriott San Francisco Downtown to become The Clancy, Autograph Collection cost approximately $30 million.
The rebranding and renovation the Courtyard by Marriott Philadelphia Downtown to become The Notary Hotel, Autograph Collection cost approximately $20 million.