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More Benefits for Ambassadors and Titaniums By Devaluing Platinum Benefits?

More Benefits for Ambassadors and Titaniums By Devaluing Platinum Benefits?

Old Jun 16, 20, 12:45 am
  #1  
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More Benefits for Ambassadors and Titaniums By Devaluing Platinum Benefits?

Would you rather see increased Ambassador and Titanium benefits in exchange for decreased Platinum benefits?

Ambassadors will get :
-guaranteed Your24,
-guaranteed suite upgrade at the time of applying SNAs (including getting more SNAs at Amb level),
-ambassador annual gift of some sort
-guaranteed full breakfast (not including MVC, RC, Design hotels)
-lounge access
-100% bonus

Titaniums will get the same as now plus amenity choice of full breakfast (not including MVC, RC, Design hotels) and maybe more milestone gifts before reaching $20k.

Platinums will no longer get automatic lounge access. Instead get 5 annual certs of up to 5 nights (similar to Hyatt club upgrade certificates), 2pm checkout instead of 4pm. Upgrades don’t include standard suites unless you use SNA. Also get amenity gift of full breakfast (not including, MVC, RC, Design hotels) (which soften the blow on lounge)

this way Marriott is incentivizing more nights and spend and less lounge crowding (if there even will be a lounge after Covid). Those that are calling quits are calling quits anyways and the biggest loser will be LTPs.

Low chance Marriott will increase benefits in one level without striping from another.

thoughts?
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Old Jun 16, 20, 12:50 am
  #2  
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Where is the "Dislike" button?
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Old Jun 16, 20, 2:35 am
  #3  
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Unless lounges are going to be done away with for good after this - something I don’t think/hope will happen - what benefit does it serve Marriott to flood their membership base with all these Elites? With everyone essentially getting five to fifty free nights, the gift of Platinum from Ambassador Elites and status extended through to 2022 anyway, we’ll eventually see hordes of Platinum and Titanium members clamoring for lounge space, upgrades and benefits. Ambassador Elite status certainly has no meaningful or tangible benefits beyond Titanium [Your24 has to be the biggest fustercluck to members out there], and unless Marriott reopens Lifetime Titanium, it looks like my and I’m sure many others’ hotel-based futures have “Hyatt” written all over them [especially now that this gift of nights will put me over the edge for the LTP requirement]. This reminds me of inflation: if you print money and flood the market with cash, the currency devalues and prices will go up.

I think there writing may be on the wall with this one, and Marriott will drop a big, fat devaluation on us all in the name of cost-cutting and “preserving the loyalty experience” sooner than later.

khabah

Last edited by khabah; Jun 16, 20 at 2:44 am
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Old Jun 16, 20, 2:40 am
  #4  
 
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I doubt that having a mid-tier level (compare Hyatt with Discoverist) with 50 nights requirement makes any sense at all.
Given the financial situation for the travel industry I give this 0% chance of happening, i.e. if i did not happen during 2019 it wont happen at all in the foreseeable future.
Benefits in loyalty programs usually get cut during the height of the business cycle for the simple reason that the marginal impact of the loyalty program is less. You fill up your hotel rooms anyway while in a down turn its a fairly cost effective way to maintain or increase your market share and differentiate you from the competition . Not to mention that your loyalty program in itself can be valuable asset used as collateral when raising money in the open market, see UA mileage plus, hence you do not want to be seen doing drastic changes that potentially reduces the value.

Last edited by X-ON; Jun 16, 20 at 3:30 am
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Old Jun 16, 20, 4:51 am
  #5  
 
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It's fairly obvious that Ambassadors willing to spend 100 nights and loads of $ are already going to stay with Marriott for reasons that have very little to do with benefits.

Why give more benefits to customers you already have in the bag, whilst getting rid of 50-night per year customers who will move elsewhere if their benefits are removed?
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Old Jun 16, 20, 7:29 am
  #6  
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Originally Posted by craigthemif View Post
It's fairly obvious that Ambassadors willing to spend 100 nights and loads of $ are already going to stay with Marriott for reasons that have very little to do with benefits.
Well, they need hotel stays sure, but I absolutely prioritised Marriott over other chains (which is for almost everyone what 100 nights a year must be) in return for benefits. Why else do it?
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Old Jun 16, 20, 7:57 am
  #7  
 
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Ah another round of "My qualified elite level should get more benefits and anyone below me should get less benefits" thread.
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Old Jun 16, 20, 8:07 am
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Originally Posted by samwise6222 View Post
Ah another round of "My qualified elite level should get more benefits and anyone below me should get less benefits" thread.
Yep. First thing I thought when I saw the thread title was "Haven't seen one of those in a bit".
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Old Jun 16, 20, 8:08 am
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In a down economy where travel companies are leveraging their loyalty programs to stay afloat, gutting the main tier is a complete non starter. They could throw some extra incentives to those who still spend $20k without destroying the program.
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Old Jun 16, 20, 8:26 am
  #10  
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However, one can argue that the COVID-19 cuts have hit AMBs hardest. We're more likely to be hit by lounge closures since we spend more nights and we lost our Ambassadors. In exchange, according to m y latest Bonvoy email, I get 50 nights credit that doesn't help one bit since my AMB status has been extended a year and, in terms of requalifying, I'm not getting 50% of the spend requirement as credit. In the meantime, my nights and spend this year don't matter beyond getting some more SNAs that will expire at the same time.

I've never understood why Marriott seems to resist the idea that higher status tiers should get priority for zero sum benefits like room/suite upgrades. Some properties are smart about preassigning rooms, but officially I can randomly lose suites to Plats who arrive at the front desk at the right time.

ADDED: It's hard to see how hotels can guarantee suite upgrades or Your24. What if all suites have already been sold when an AMB makes a reservation? And what if the hotel is fully booked by a group that will not be checking out early?
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Old Jun 16, 20, 8:40 am
  #11  
 
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Originally Posted by MSPeconomist View Post
I've never understood why Marriott seems to resist the idea that higher status tiers should get priority for zero sum benefits like room/suite upgrades. Some properties are smart about preassigning rooms, but officially I can randomly lose suites to Plats who arrive at the front desk at the right time.
This would be good, it's more of an infrastructure improvement. Apart from SNA's room assignment is currently mostly up to the individual properties front desk/manager. Preventing the "Priceline" rooms above the AC unit with no view from being assigned to Titanium members would be equally welcome. I know this is not usually intentional and doesn't happen all that often. However it's not such an easy problem to solve.
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Old Jun 16, 20, 10:55 am
  #12  
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Originally Posted by SPN Lifer View Post
Where is the "Dislike" button?
so many dislikes means that it may actually be what Marriott is looking for . No Bonvoyed this time?


Originally Posted by X-ON View Post
I doubt that having a mid-tier level (compare Hyatt with Discoverist) with 50 nights requirement makes any sense at all.
Given the financial situation for the travel industry I give this 0% chance of happening, i.e. if i did not happen during 2019 it wont happen at all in the foreseeable future.
Benefits in loyalty programs usually get cut during the height of the business cycle for the simple reason that the marginal impact of the loyalty program is less. You fill up your hotel rooms anyway while in a down turn its a fairly cost effective way to maintain or increase your market share and differentiate you from the competition . Not to mention that your loyalty program in itself can be valuable asset used as collateral when raising money in the open market, see UA mileage plus, hence you do not want to be seen doing drastic changes that potentially reduces the value.
More like hyatt Explorist but at a 50 night level with the club certificates instead of unlimited lounge access. LTPs will get a set every year.

Originally Posted by samwise6222 View Post
Ah another round of "My qualified elite level should get more benefits and anyone below me should get less benefits" thread.
Originally Posted by mcgahat View Post
Yep. First thing I thought when I saw the thread title was "Haven't seen one of those in a bit".
now you know how I feel when I see posts on “let’s move to another chain”

Originally Posted by MSPeconomist View Post
However, one can argue that the COVID-19 cuts have hit AMBs hardest. We're more likely to be hit by lounge closures since we spend more nights and we lost our Ambassadors. In exchange, according to m y latest Bonvoy email, I get 50 nights credit that doesn't help one bit since my AMB status has been extended a year and, in terms of requalifying, I'm not getting 50% of the spend requirement as credit. In the meantime, my nights and spend this year don't matter beyond getting some more SNAs that will expire at the same time.

I've never understood why Marriott seems to resist the idea that higher status tiers should get priority for zero sum benefits like room/suite upgrades. Some properties are smart about preassigning rooms, but officially I can randomly lose suites to Plats who arrive at the front desk at the right time.

ADDED: It's hard to see how hotels can guarantee suite upgrades or Your24. What if all suites have already been sold when an AMB makes a reservation? And what if the hotel is fully booked by a group that will not be checking out early?
Guaranteeing Your24 with say 48-72 hour notice allow the hotels assign rooms based on the request. Restrictions can be in place to say only standard rooms qualify and upgrades or late checkout does not apply. As for guaranteeing upgrades, I‘m only suggesting that ambassadors can get guaranteed upgrades using SNAs say if done at least 5 days before (or else it goes into the general queue with Plats and Tits).



at the end of the day, I don’t see Marriott increasing benefits for all levels. Might as well suggest increasing benefits for top level and levels that cannot be reached via Lifetime status (unless grandfathered LTT) to make members stay more.
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Old Jun 16, 20, 1:11 pm
  #13  
 
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Overall not sure there is much to add to this thread as its been asked so many times.

I for one as an Ambassador Guests and thus falling into the category of I spend a lot with Marriott and do more nights than Titanium members etc would like to see my SNA's start to try and clear maybe 7 or 10 night before the stay rather than the 5, thus increases my chances rather than increasing the pool of SNA's actually out there which Marriott doesn't wish to do as hotels dislike them immensely.

Obvious this will never happen even if Marriott would like to as Marriott IT can't cope with simple things, let along SNA's with different clearing types. Equally I believe these days it's far less automatic and far more down to whatever the revenue manager at each hotel feels like.. I digress thats a whole different issue!
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Old Jun 16, 20, 1:19 pm
  #14  
 
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Originally Posted by khabah View Post
Unless lounges are going to be done away with for good after this - something I don’t think/hope will happen - what benefit does it serve Marriott to flood their membership base with all these Elites? With everyone essentially getting five to fifty free nights, the gift of Platinum from Ambassador Elites and status extended through to 2022 anyway, we’ll eventually see hordes of Platinum and Titanium members clamoring for lounge space, upgrades and benefits. Ambassador Elite status certainly has no meaningful or tangible benefits beyond Titanium

khabah
Interesting points and with lounges if travel is slow ot pickup it shouldnt be an issue short term but if the virus is indeed still with us in 6-12 months but tarvel does increases a short term option for Marriott could be to limit Lounge access to Titanium and above. Obviously wouldnt be popular but it would be a better option than removing lounges all together. You either book it or dont get it unless Titanium or above until we can allow full (overcrowding) in our lounges once more.

I do feel at the moment the travel industry is coming from an angle that for the next 18 months things will be hugely reduced hence they are throwing the benifits at people to make it appear they are doing lots without it costng them money up front. If things improve quicker than they expect it might come back to bite in various ways!
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Old Jun 16, 20, 2:15 pm
  #15  
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Originally Posted by myperks View Post
...thoughts?
Thoughts? Thankfully my real benefits are better than your imaginary ones. Let's keep it that way.
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