Will Marriott reduce their exorbitant point redemptions in the future?
#31
Join Date: Mar 2008
Location: Fort Lauderdale, FL
Posts: 3,360
When it comes to how they have been treated, people tend to remember for a very long time. While in the short run it might be tempting for Marriott (and other hospitality and airline companies) to increase the cost of award redemptions to theoretically encourage more cash spending, it will generate a huge amount of ill will with the public. So they might temporarily bolster cash but at the cost of ultimately pushing customers away who had previously been loyal.
[This is what Frontier did, for anyone unfamiliar: https://abcnews.go.com/Business/wire...lanes-70546186]
Additionally, most people don't follow the ins and outs of frequent traveler programs. As such, I doubt that general travelers will even know whether point redemptions have gone up or down.
That said, I wish more people were cognizant of these types of issues. If more people were like you in terms of paying attention to the way companies act so as to reward ones that are good corporate citizens, bad companies might straighten up and flight right.
Sadly, that's a pipedream, as far as I'm concerned. Less that 60% of eligible voters actually vote in the United States. If they can't be bothered to vote, they certainly won't be spending their time tracking the actions of companies to ensure the "right" ones prosper.
#32
FlyerTalk Evangelist
Join Date: Sep 2007
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I am curious if Marriott is also going to keep charging the outrageous 'destination fees' at many hotels that are in cities, especially since there is zero benefit from those fees with the social distancing restrictions.
#33
#34
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 7,027
When it comes to how they have been treated, people tend to remember for a very long time. While in the short run it might be tempting for Marriott (and other hospitality and airline companies) to increase the cost of award redemptions to theoretically encourage more cash spending, it will generate a huge amount of ill will with the public. So they might temporarily bolster cash but at the cost of ultimately pushing customers away who had previously been loyal.
Could this time be different? Sure, i suppose, but based on many years hanging out on FT, call me skeptical.
Regards
#35
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#36
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So maybe 1/100 of 1% of travelers care. That doesn't change the truth of scubadu's statement. FT does not in any way reflect the attitudes or opinions of the general public.
#37
Join Date: Feb 2013
Location: DCA
Posts: 7,769
When it comes to how they have been treated, people tend to remember for a very long time. While in the short run it might be tempting for Marriott (and other hospitality and airline companies) to increase the cost of award redemptions to theoretically encourage more cash spending, it will generate a huge amount of ill will with the public. So they might temporarily bolster cash but at the cost of ultimately pushing customers away who had previously been loyal.
#38
Join Date: Feb 2015
Posts: 229
From LoyaltyLobby Today: Marriott Bonvoy Off Peak/Standard/Peak Pricing Getting Out Of Control?
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
#39
Join Date: Dec 2000
Location: Philadelphia
Posts: 2,506
From LoyaltyLobby Today: Marriott Bonvoy Off Peak/Standard/Peak Pricing Getting Out Of Control?
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
#41
Join Date: Mar 2008
Location: Fort Lauderdale, FL
Posts: 3,360
From LoyaltyLobby Today: Marriott Bonvoy Off Peak/Standard/Peak Pricing Getting Out Of Control?
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
Until the author does a more thorough analysis, this is nothing more a clickbait headline.
#42
Join Date: Jul 2009
Posts: 274
So provide a more thorough analysis yourself. I'm sure others will want to see it.
#43
Join Date: Oct 2012
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Posts: 3,023
From LoyaltyLobby Today: Marriott Bonvoy Off Peak/Standard/Peak Pricing Getting Out Of Control?
https://loyaltylobby.com/2020/05/10/...l/?omhide=true
https://loyaltylobby.com/2020/05/10/...l/?omhide=true