Marriott opening 1700 new hotels by 2021
Mar 19, 2019, 6:27 am
#32
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Stupid questions.... i know
Mar 19, 2019, 6:32 am
#33
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Mar 19, 2019, 6:53 am
#35
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Hotels are almost always franchised whether Marriott, Hilton, or IHG. The developers often have properties in multiple brands.
Mar 19, 2019, 7:19 am
#36
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I'll defer to an expert but, as I've always understood it, I believe there is a different between a franchise and a license. The owner gets a franchise for whatever brand and then can either contract with that brand's parent company -- in the case of Marriott -- to manage the property or they can get a license from Marriott for a third-party management company to operate the property.
Between Hyatt, Hilton and Marriott, Marriott manages far fewer of its full-service properties across all of its brands than Hyatt or Hilton.
Last edited by hockeyinsider; Mar 19, 2019 at 7:44 am
Mar 19, 2019, 7:31 am
#37
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Count rooms, not properties. Mariott has 1.2 million; Wyndham isn't even #2 with 675K.
Mar 19, 2019, 7:45 am
#38
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one key benefit for the franchisee is the brand value. When we as travelers search for hotels we gravitate towards brands. I am 100% brand loyal to Marriott because I want my points. A franchise will gladly pay Marriott a fee in order to get this loyalty (do not bash bonvoy, wrong thread)
Mar 19, 2019, 8:09 am
#39
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Not necessarily.
I'll defer to an expert but, as I've always understood it, I believe there is a different between a franchise and a license. The owner gets a franchise for whatever brand and then can either contract with that brand's parent company -- in the case of Marriott -- to manage the property or they can get a license from Marriott for a third-party management company to operate the property.
Between Hyatt, Hilton and Marriott, Marriott manages far fewer of its full-service properties across all of its brands than Hyatt or Hilton.
I'll defer to an expert but, as I've always understood it, I believe there is a different between a franchise and a license. The owner gets a franchise for whatever brand and then can either contract with that brand's parent company -- in the case of Marriott -- to manage the property or they can get a license from Marriott for a third-party management company to operate the property.
Between Hyatt, Hilton and Marriott, Marriott manages far fewer of its full-service properties across all of its brands than Hyatt or Hilton.
The practical issue, however, is regardless of the legal characterization, none of the major hotel companies are deciding whether to build in country/city X. Rather, they have marketing and sales people marketing to hotel developers to encourage them to build.
Mar 19, 2019, 5:22 pm
#40
Join Date: Dec 2012
Posts: 1,674
marriott is like McDonald’s, they franchise. In exchange for franchise fees Marriott provides marketing and other support the franchise is operated by a third party, you and I can for example buy a franchise if you have the required cash and hit the other requirements. Majority of franchises are owned by corproations
one key benefit for the franchisee is the brand value. When we as travelers search for hotels we gravitate towards brands. I am 100% brand loyal to Marriott because I want my points. A franchise will gladly pay Marriott a fee in order to get this loyalty (do not bash bonvoy, wrong thread)
Mar 19, 2019, 8:51 pm
#43
Join Date: Jan 2015
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While I do enjoy full service hotels. My job has me in a bunch of Springhills, Courtyards, and Fairfield’s when that’s all that is around. I end up in a bunch of small towns all over the US. Several times a year I end up in a Hampton bcs there isn’t a Marriott within a 45min drive. If a town can support a Hampton or Holiday Inn Express, it should be able to support a Fairfield or Springhill. I’d love to see Marriott spread out more.
