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Marriott opening 1700 new hotels by 2021

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Old Mar 18, 2019, 7:20 am
  #1  
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Marriott opening 1700 new hotels by 2021

https://www.marketwatch.com/story/ma...wsviewer_click

plans
- up to 295,000 new rooms
-1700 new hotels globally by 2021
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Old Mar 18, 2019, 7:31 am
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Marriott is having an analyst conference today. Arne was on Bloomberg this morning (I suspect CNBC too) talking about growth plans. He indicated they were looking to grow share and that their share in properties under development is greater than their existing market share. This suggests developers are pretty confident about Marriott.
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Old Mar 18, 2019, 8:07 am
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Originally Posted by C17PSGR
Marriott is having an analyst conference today. Arne was on Bloomberg this morning (I suspect CNBC too) talking about growth plans. He indicated they were looking to grow share and that their share in properties under development is greater than their existing market share. This suggests developers are pretty confident about Marriott.
Why shouldn't they? MR is the biggest global hotel chain with the biggest loyalty program (which converts to people that have some incentive to actually frequent your property). Since MR Bonvoy isn't as rewarding as it could be from a traveller perspective, the provision of elite benefits will not significantly impact your PnL (from an investor's perspective). So I think MR - from a hotel developer and manager perspective - has a lot of positves.
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Old Mar 18, 2019, 8:13 am
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Personally I’m excited about 1700 new hotels especially if they are full service business hotels or destination resorts for redemptions. A couple high end luxury ritz or st regis’ would be great additions

Courtyards and lower tier brands are less desirable to me at least and I go out of my way to avoid these brands
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Old Mar 18, 2019, 11:04 am
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Originally Posted by Nuhusky
Personally I’m excited about 1700 new hotels especially if they are full service business hotels or destination resorts for redemptions. A couple high end luxury ritz or st regis’ would be great additions

Courtyards and lower tier brands are less desirable to me at least and I go out of my way to avoid these brands
Agree for personal travel. For work, I end up staying a lot of Courtyards (and some Hilton Garden Inn's) due to cost. So some of each would be helpful.
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Old Mar 18, 2019, 12:54 pm
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Marriott is having big trouble managing their already large and wide ranging portfolio, it's clear the solution is to increase their size by 25% before fixing the current problems.
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Old Mar 18, 2019, 1:11 pm
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Originally Posted by Nuhusky
Personally I’m excited about 1700 new hotels especially if they are full service business hotels or destination resorts for redemptions. A couple high end luxury ritz or st regis’ would be great additions

Courtyards and lower tier brands are less desirable to me at least and I go out of my way to avoid these brands
Marriott has announced similar goals in the past. This is nothing more than an attempt to spin the narrative coming out of industry analysts and even shareholders. Remember beyond all the Bonvoy and Starwood integration problems there have been some calls by activist shareholders for Marriott to change.

I'd rather focus on quality, not quantity.
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Old Mar 18, 2019, 1:12 pm
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Originally Posted by Nuhusky
Personally I’m excited about 1700 new hotels especially if they are full service business hotels or destination resorts for redemptions.
Look at where they've put the resources in the past few years: limited service properties. If one in ten is a destination resort or high-service business/urban property I'll be surprised.
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Old Mar 18, 2019, 1:21 pm
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Originally Posted by sethMCOflyer
Marriott is having big trouble managing their already large and wide ranging portfolio, it's clear the solution is to increase their size by 25% before fixing the current problems.
They're just trying to justify having those 30 brands!
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Old Mar 18, 2019, 2:36 pm
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Please open more hotels in Europe and in Australia.
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Old Mar 18, 2019, 3:31 pm
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The footprint is key. I am struggling with CS and IT and switching to Hyatt when I can. 1700 new additions in 2 years is more than Hyatt's total footprint. I find myself booking Marriott even if I don't want to simply because they offer so many choices.

Considering how bad their IT issues are, yet so many stick with them, choice is what they should focus on for growth alongside IT
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Old Mar 18, 2019, 3:35 pm
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Originally Posted by 3Cforme
Look at where they've put the resources in the past few years: limited service properties. If one in ten is a destination resort or high-service business/urban property I'll be surprised.
By my count, the overwhelming majority will be limited service. There are 400+ Fairfields in development alone.

The money is in limited service! Beyond Marriott, banks are reluctant to finance high end properties. For example, there is a great development planned for a W in the Algarve that was supposed to have opened last fall but hasn't broken ground ... presumably because they can't get financing to build.
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Old Mar 18, 2019, 5:25 pm
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Originally Posted by C17PSGR
The money is in limited service! Beyond Marriott, banks are reluctant to finance high end properties.
Plus, labor costs for full-service properties are high.
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Old Mar 18, 2019, 6:05 pm
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Originally Posted by hockeyinsider
Plus, labor costs for full-service properties are high.
And, the problem with aspirational properties is that while they are aspirational, demand can be very cyclical. In 2009, there weren't very many people going to the Maldives but the Courtyard in Milwaukee was still OK.
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Old Mar 18, 2019, 6:12 pm
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Originally Posted by Nuhusky
Courtyards and lower tier brands are less desirable to me at least and I go out of my way to avoid these brands
Not every city in the world can support a Ritz Carlton, JW Marriott or Luxury Collection property.

My travel patterns take me from the big cities to the smaller ones where you are lucky to get any branded properties at all.

Avoiding Marriott these days has allowed me experience great service from a new Holiday Inn (would put a five-star property to shame) and couple of Preferred Rewards properties as well as a two small boutique hotels. This allows be to avoid the frustration with the useless customer service agents and the terrible website and app.
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