Marriott.com now displaying third-party rates alongside their rates
Dec 19, 18, 7:06 pm
#1
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Join Date: Jun 2005
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Marriott.com now displaying third-party rates alongside their rates
This literally just happened today.
Marriott.com is giving me the purported rates for a property on third-party booking websites when I search for rooms on Marriott.com. Who knows if the rates they quote are accurate, but this is very, very interesting:
Marriott.com is giving me the purported rates for a property on third-party booking websites when I search for rooms on Marriott.com. Who knows if the rates they quote are accurate, but this is very, very interesting:
Dec 19, 18, 8:24 pm
#4
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I've noticed within the last week or so that the Hyatt website has a pop up box showing major competing websites for the same room, with their member rate winning fo course.
Dec 19, 18, 8:57 pm
#5
Join Date: Oct 2003
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Question now is "why"? Will they use this to block LNF requests? "Our website proved we had the lowest rate when you booked the room" could be the response on LNF claims now.
-RM
-RM
Dec 19, 18, 10:16 pm
#6
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Originally Posted by RobOnLI
Question now is "why"? Will they use this to block LNF requests? "Our website proved we had the lowest rate when you booked the room" could be the response on LNF claims now.
And what about the other way, if a LNF-able rate were to pop up I wonder if they'll accept marriott.com as a comparison site
(Not holding my breath...)
Dec 19, 18, 11:09 pm
#8
Join Date: Apr 2003
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Originally Posted by RobOnLI
Question now is "why"? Will they use this to block LNF requests? "Our website proved we had the lowest rate when you booked the room" could be the response on LNF claims now.
-RM
-RM
That being said, the point of LNF is that Marriott guarantees the direct price is lower so this is a way of them checking it. It probably has something on the hotel revenue management side so they know to lower their rates if needed. And ...from the Marriott and property owners/operators 3Q conference calls, the direct booking issue is far more important to them than the merger of the program or any glitches in the program.
Dec 19, 18, 11:24 pm
#9
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As a general rule, merchants that offer to match their competitor's prices are not offering the lowest prices.
Dec 20, 18, 12:24 am
#10
Join Date: Mar 2013
Programs: DL PM, MR Titanium/LTP, Hilton Diamond
Posts: 8,136
Haven't come across this but *puts business hat on* smart move -- why not do this? TA / Kayak / OTA aggregators already do this, why not display directly on their own site that they have the lowest pricing -- they lose X% of revenue everytime it comes through an OTA so it makes complete business sense to provide this information on their website on hopes of getting a direct booking and not losing the X% to the OTA.
Not sure how this would block LNF -- if anything this would *hopefully* push them to match the LNF of an major OTA since they've opted to display it directly on their website
Not sure how this would block LNF -- if anything this would *hopefully* push them to match the LNF of an major OTA since they've opted to display it directly on their website
Dec 20, 18, 2:26 am
#11
Join Date: Apr 2002
Location: Atlanta Metro
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Posts: 1,457
It remains to be seen if they are actually showing the exact same rate for the room. And they may only be showing the comparable rates that do NOT beat their rate, in an attempt to discourage guests from looking around at the competition. I'll start researching this the next time I have to book something.
Dec 20, 18, 9:19 am
#14
Join Date: Oct 2018
Posts: 18
Nice feature, but how do the taxes and fees break down? At least in my experience doing BRGs with old Starwood, the OTAs I found competing rates on would typically provide an all-in number inclusive of all taxes and fees up front for the entire stay. In order to see the same for SPG and Marriott, I had to go all the way to the booking confirmation page. I can't imagine this functionality to be actually trustworthy, given
1. It's on Marriott's site
2. Marriott has a bad habit of showing you the lowest night rate for a multi-night stay but the rest of the nights are 20-50% higher
1. It's on Marriott's site
2. Marriott has a bad habit of showing you the lowest night rate for a multi-night stay but the rest of the nights are 20-50% higher
