Marriott Bonvoy? (Potential new program leak)
Nov 25, 2018, 11:12 am
#106
A FlyerTalk Posting Legend
Join Date: Apr 2004
Location: GVA (Greater Vancouver Area)
Programs: DREAD Gold; UA 1.035MM; Bonvoy Au-197; PCC Elite+; CCC Elite+; MSC C-12; CWC Au-197; WoH Dis
Posts: 52,116
Nov 25, 2018, 11:14 am
#108
Join Date: May 2010
Location: AVP & PEK
Programs: UA 1K 1.8MM
Posts: 6,326
Nov 25, 2018, 11:16 am
#109
Join Date: Aug 2018
Programs: SkyPesos -> MVP Gold 100K
Posts: 670
My reaction:
Nov 25, 2018, 11:30 am
#111
Moderator: British Airways Executive Club, Marriott Bonvoy
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 16,007
And I'm amazed how some riffing on whether the name sounds clumpy or not is described in terms of 'despise', 'whine' and 'complain'.
How about some more tolerance when other peoples views differ from one's own ?
How about some more tolerance when other peoples views differ from one's own ?
Nov 25, 2018, 11:40 am
#112
Join Date: Feb 2008
Location: Chicago, IL
Programs: Marriott Ambassador, UA Mileage Plus 1K, AA Executive Plat, Marriott Ambassador Elite
Posts: 2,336
no problem with the new Titanium name, but surprised they didn't just move everything up one and add Bronze to the bottom.
Nov 25, 2018, 11:47 am
#113
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA 1K, Bonvoy LTTE, HH Dia, HY Expl
Posts: 4,651
https://thoughtcatalog.com/january-n...lennial-slang/
Nov 25, 2018, 11:54 am
#114
Join Date: Mar 2010
Posts: 1,324
Wow excellent suggestion. If they would of done that back in August Gold would of remained Gold instead of the new Platinum and prevented a lot of confusion. I wonder if Lifetime Platinum Premier will become Lifetime Titanium or there will be no LT Titanium??
Nov 25, 2018, 12:20 pm
#115
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA 1K, Bonvoy LTTE, HH Dia, HY Expl
Posts: 4,651
Just for fun! Please don’t get mad at me if there are terms in the links below that offend some.
bon = https://www.urbandictionary.com/define.php?term=BON
voy = https://www.urbandictionary.com/define.php?term=voy
bon = https://www.urbandictionary.com/define.php?term=BON
voy = https://www.urbandictionary.com/define.php?term=voy
Nov 25, 2018, 12:26 pm
#116
Join Date: Aug 2000
Location: Greenville, SC USA
Posts: 859
Metals
Maybe instead of intrinsic value they went with hardness or strength (Titanium > Platinum > Gold > Silver).
Bonvoy
I just watched a documentary about wine Labels and they said at this point, in order to get a trademark / website / etc that isn't already used you are reduced to using made up words or very obscure words in order to get an unused name.
Maybe instead of intrinsic value they went with hardness or strength (Titanium > Platinum > Gold > Silver).
Bonvoy
I just watched a documentary about wine Labels and they said at this point, in order to get a trademark / website / etc that isn't already used you are reduced to using made up words or very obscure words in order to get an unused name.
Nov 25, 2018, 12:34 pm
#117
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,368
Bonvoy = to bonk the envoy?
Nov 25, 2018, 12:37 pm
#118
Join Date: Aug 2006
Location: Hold it down for The Bay, reppin' Oakland
Programs: Lowly UA silver, Marriott Ambassador/Tit4Lyf, IHG Plat
Posts: 1,763
Yes, Bonvoy sounds stupid...
...but that is not why I dislike it. I expect that over time we'll grow used to the new name and it will sound less jarring.
My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.
Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.
Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.
Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.
Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
Nov 25, 2018, 12:41 pm
#119
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
I think the addition of Bronze would make perfect sense...and yet would have created massive confusion for everyone who was Silver and now is Bronze, for everyone who was Gold and now is Silver, for everyone who was Platinum and now is Gold, and everyone who was Plat Premier and now is Platinum. Too many shifts. It sounds good, but it would have been a disaster with most people not paying attention and mistakenly believing they’d been downgraded.
Nov 25, 2018, 12:46 pm
#120
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,368
...but that is not why I dislike it. I expect that over time we'll grow used to the new name and it will sound less jarring.
My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.
Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.
Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.
Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.
Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
Business trip = voyage d'affaires in French.
