Go Back  FlyerTalk Forums > Miles&Points > Hotels and Places to Stay > Marriott | Marriott Bonvoy
Reload this Page >

Marriott Bonvoy? (Potential new program leak)

Marriott Bonvoy? (Potential new program leak)

Old Nov 25, 18, 12:12 pm
  #106  
A FlyerTalk Posting Legend
 
Join Date: Apr 2004
Location: GVA (Greater Vancouver Area)
Programs: DREAD Gold; UA 1.021MM; Bonvoy Au-197; PCC Elite+; CWC Au-197; CCC Elite*; WoH Dis
Posts: 49,992
Originally Posted by HHonors OUTSIDER View Post
Yes but BonStay makes more sense.
And have the abbreviation be BS?
mahasamatman is offline  
Old Nov 25, 18, 12:13 pm
  #107  
 
Join Date: Mar 2010
Posts: 1,111
Originally Posted by mahasamatman View Post
That's exactly the problem. Leaving it would imply there was no change. After a merger like this, you have to change the name.
Yes I agree the name should be changed to remind us of the loss of SPG and the devaluation of MR points.
HHonors OUTSIDER is offline  
Old Nov 25, 18, 12:14 pm
  #108  
 
Join Date: May 2010
Location: AVP & PEK
Programs: UA 1K 1.6MM, Hertz PC
Posts: 4,107
Originally Posted by Horace View Post
I am amazed how much some folks here despise the name Bonvoy.
...
Bon means good in French. Voy suggests travel.
Voy could also suggest voyeur.
It would then become Good Peeping Tom. Just not all that ideal of a hotel membership program name.
narvik is offline  
Old Nov 25, 18, 12:16 pm
  #109  
 
Join Date: Aug 2018
Programs: AMEX Centurion, UA Gold, Stariott Plat., HH Gold, National EE, Hertz PC
Posts: 292
My reaction:
secretalcoholic is offline  
Old Nov 25, 18, 12:17 pm
  #110  
 
Join Date: Mar 2010
Posts: 1,111
Originally Posted by mahasamatman View Post
And have the abbreviation be BS?
My bad. BV much better. How about "BonBon Ambassador" status? That sounds not too bad?

Last edited by HHonors OUTSIDER; Nov 25, 18 at 12:24 pm
HHonors OUTSIDER is offline  
Old Nov 25, 18, 12:30 pm
  #111  
Moderator: British Airways Executive Club, Marriott Bonvoy
 
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 13,076
Originally Posted by Horace View Post
I am amazed how much some folks here despise the name Bonvoy
Originally Posted by bhrubin View Post
Complainers gonna complain. Whiners gonna whine.
And I'm amazed how some riffing on whether the name sounds clumpy or not is described in terms of 'despise', 'whine' and 'complain'.

How about some more tolerance when other peoples views differ from one's own ?
Seabilly and remymartin like this.
Oxon Flyer is offline  
Old Nov 25, 18, 12:40 pm
  #112  
 
Join Date: Feb 2008
Location: Chicago, IL
Programs: Marriott Titanium, UA Mileage Plus Silver, United Club, AA Gold, HyattGold, Enterprise Silver
Posts: 2,021
no problem with the new Titanium name, but surprised they didn't just move everything up one and add Bronze to the bottom.
CALMSP is offline  
Old Nov 25, 18, 12:47 pm
  #113  
 
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA Plat, AA Gold, LH Silver, Bonvoy LTTE, HH Dia, Hyatt Disc, PC Plat, CC Gold
Posts: 4,217
Originally Posted by HHonors OUTSIDER View Post
Yes good point thank you. Marriott is not a French company so scratch all new name possibilities with "Bon" in it.
They are going to call it what they want but reality is that the majority of the members are not French speakers and English is spoken by more people than French so doesn’t make sense for Marriott imho. I get the voy because it can be a abbreviation for voyage and millennials shorten everything. I just had a conversation with someone that works with a ton of millennials and he said he has a hard time understanding them at times since they shorten everything when speaking.

https://thoughtcatalog.com/january-n...lennial-slang/
christianj is offline  
Old Nov 25, 18, 12:54 pm
  #114  
 
Join Date: Mar 2010
Posts: 1,111
Originally Posted by CALMSP View Post
no problem with the new Titanium name, but surprised they didn't just move everything up one and add Bronze to the bottom.
Wow excellent suggestion. If they would of done that back in August Gold would of remained Gold instead of the new Platinum and prevented a lot of confusion. I wonder if Lifetime Platinum Premier will become Lifetime Titanium or there will be no LT Titanium??
HHonors OUTSIDER is offline  
Old Nov 25, 18, 1:20 pm
  #115  
 
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA Plat, AA Gold, LH Silver, Bonvoy LTTE, HH Dia, Hyatt Disc, PC Plat, CC Gold
Posts: 4,217
Just for fun! Please don’t get mad at me if there are terms in the links below that offend some.

bon = https://www.urbandictionary.com/define.php?term=BON
voy = https://www.urbandictionary.com/define.php?term=voy
bhrubin likes this.
christianj is offline  
Old Nov 25, 18, 1:26 pm
  #116  
 
Join Date: Aug 2000
Location: Aventura, FL. USA
Posts: 853
Metals
Maybe instead of intrinsic value they went with hardness or strength (Titanium > Platinum > Gold > Silver).

Bonvoy
I just watched a documentary about wine Labels and they said at this point, in order to get a trademark / website / etc that isn't already used you are reduced to using made up words or very obscure words in order to get an unused name.
bhrubin likes this.
Leisuremiles is offline  
Old Nov 25, 18, 1:34 pm
  #117  
A FlyerTalk Posting Legend
 
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 91,512
Bonvoy = to bonk the envoy?
MSPeconomist is offline  
Old Nov 25, 18, 1:37 pm
  #118  
 
Join Date: Aug 2006
Location: Hold it down for The Bay, reppin' Oakland
Programs: UA Gold, Marriott Ambassador/Tit4Lyf, IHG Plat, WN A
Posts: 1,694
Yes, Bonvoy sounds stupid...

...but that is not why I dislike it. I expect that over time we'll grow used to the new name and it will sound less jarring.

My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.

Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.

Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
lexdevil is offline  
Old Nov 25, 18, 1:41 pm
  #119  
Suspended
Marriott 25+ BadgeAman Contributor Badge
 
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,754
Originally Posted by CALMSP View Post
no problem with the new Titanium name, but surprised they didn't just move everything up one and add Bronze to the bottom.
I think the addition of Bronze would make perfect sense...and yet would have created massive confusion for everyone who was Silver and now is Bronze, for everyone who was Gold and now is Silver, for everyone who was Platinum and now is Gold, and everyone who was Plat Premier and now is Platinum. Too many shifts. It sounds good, but it would have been a disaster with most people not paying attention and mistakenly believing they’d been downgraded.
bhrubin is offline  
Old Nov 25, 18, 1:46 pm
  #120  
A FlyerTalk Posting Legend
 
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 91,512
Originally Posted by lexdevil View Post
...but that is not why I dislike it. I expect that over time we'll grow used to the new name and it will sound less jarring.

My issue with Bonvoy is that I don't think it conveys meaning in the best way for Marriott. That's their choice and nothing for me to be outraged about, but I do think it is an error.

Neither Marriott Rewards or Starwood Preferred Guest were sexy names, but they did send a clear message about what they were. MR was a REWARDS program. SPG was about special treatment for PREFERRED guests. While not flashy or catchy these names communicated the value of the program to potential members.

Bonvoy makes no promise of rewards or preferential treatment (is Marriott trying to lower our expectations?). It conjures up images of (mostly recreational) travel, which is odd given that the bulk of Marriott's high level elite members are business travelers. It's a "word" that might be useful in encouraging people to book with Marriott to have "good travels," but not one that speaks to the benefits of loyalty. Additionally, given that frequent business travelers may be less excited about travel than are leisure travelers, Marriott may be failing to emphasize its greatest strength -- its predictability. Business travelers are not looking for adventure; we're looking for a home away from home. We want comfort and reliability. If Marriott is going to use the name of its loyalty program to convey something about staying at Marriott properties, I think they would be better off choosing/creating a word/name with connotations that are attractive to their most lucrative and frequent guests.
Business trip = voyage d'affaires in French.
MSPeconomist is offline  

Thread Tools
Search this Thread
Search Engine: