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-   -   Element Brand Discussion Thread (https://www.flyertalk.com/forum/marriott-marriott-bonvoy/1941921-element-brand-discussion-thread.html)

H3A3H3 Nov 23, 2018 12:18 pm

Element Brand Discussion Thread
 
Word has it that the Epicurean Geniuses at ELEMENT HOTELS, in keeping with their alleged commitment to "healthy eating," have opted, as a new BRAND STANDARD, to replace old fashioned oatmeal (cooked each morning), with packets of instant oatmeal. I’d expect instant oatmeal at economy brand hotels, such as Econo Lodge, Motel Six, Days Inn, and the like, but, not at Element (by Westin).

I now wonder if the ELEMENT HOTEL'S alleged commitment to the environment, nature, and "healthy eating" is genuine, or rhetoric and marketing hype.

SEE: https://element-hotels.marriott.com/experience/

FYI, because instant oatmeal has been PROCESSED to cook more quickly, it is also broken down and digested more quickly by your body, giving it a higher glycemic index.

ELEMENTS HOTELS were once one of my favorite Starwood brands.​​​​​​

If other Marriott Hotel brands, like full service Marriott and Sheraton hotels, similarly switch to instant oatmeal, in their lounges, or Residence Inn switches to instant oatmeal, I'll take that to mean that Marriott is striving for new lows.

hockeyinsider Nov 24, 2018 8:27 am

It wouldn't be a surprise, if only because other limited-service brands typically have sugary instant oatmeal.

H3A3H3 Nov 26, 2018 9:53 pm

Confirmed today: New "Element Hotel" BRAND STANDARD is instant oatmeal packets, and if a hotel dares to serve old fashioned oatmeal, they get dinged by a clipboard-wielding "Brand Police (person)" during a hotel's inspection.

EuropeanPete Nov 27, 2018 12:48 am

The Marriottisation of F&B continues. Soon even lunch will be wrapped in plastic and able to last 8 years in the sun without going off.

hockeyinsider Nov 27, 2018 5:44 am


Originally Posted by BeantownDisneyFan (Post 30470304)
Confirmed today: New "Element Hotel" BRAND STANDARD is instant oatmeal packets, and if a hotel dares to serve old fashioned oatmeal, they get dinged by a clipboard-wielding "Brand Police (person)" during a hotel's inspection.

How much do you want to bet that the "Brand Police (person)" is a thirty-something year old, with no experience as a hotel general manager, or in customer relationship marketing, nor a graduate of a respectable hotel and hospitality management program, from a respectable university, who is taking direction from someone equally ill informed and ill prepared to perform such duties.


Originally Posted by EuropeanPete (Post 30470613)
The Marriottisation of F&B continues. Soon even lunch will be wrapped in plastic and able to last 8 years in the sun without going off.

They may have to "at the minimum" serve instant oatmeal but I can't imagine corporate would stop them from exceeding the minimum, as there are plenty of examples of limited-service branded properties that exceed brand minimums.

H3A3H3 Nov 27, 2018 7:49 am


Originally Posted by hockeyinsider (Post 30471168)
They may have to "at the minimum" serve instant oatmeal but I can't imagine corporate would stop them from exceeding the minimum, as there are plenty of examples of limited-service branded properties that exceed brand minimums.

I agree with you, that would be logical, BUT, the General Manager of an Element Hotel made it precisely clear to me that on a recent visit by the ELEMENT HOTEL "Brand Police," that she was told, under no uncertain terms, that the old fashioned oatmeal was to go, and that it must be replaced by the brand-compliant packets of instant oatmeal. Kudos to Element Hotels for joining the ranks of Econo Lodge, Motel Six, Days Inn, and the like.

I really do wonder if the ELEMENT HOTEL'S alleged commitment to the environment, nature, and "healthy eating" is genuine, or rhetoric and marketing hype.

A sad commentary, in my opinion, that Element Hotels have been McMariottized.

dw Nov 27, 2018 7:56 am


Originally Posted by hockeyinsider (Post 30471168)
They may have to "at the minimum" serve instant oatmeal but I can't imagine corporate would stop them from exceeding the minimum, as there are plenty of examples of limited-service branded properties that exceed brand minimums.

I think it depends on the flag. Sometimes (a recent example is Hilton mandating that all lounges in the UK downgrade to a certain set level for F&B) they really don't want individual properties to go above and beyond because it creates expectations that can't be met by other properties sticking with the minimum brand standard.

And if nothing else, Marriott has always been known for its consistency.

3rdworldresident Nov 27, 2018 12:19 pm

ruin it all, Marriott. You are very good at that.

carrotjuice Nov 27, 2018 1:27 pm

I’ve learned two new words today from this thread - Marriottization and McMarriottized. Very apt too! ^

H3A3H3 Nov 30, 2018 8:28 am

Instant Oatmeal seems to dwarf today's news of 500 million Starwood guests potentially having had their identity stolen or compromised.

estedman Nov 30, 2018 8:39 am


Originally Posted by BeantownDisneyFan (Post 30459437)
Word has it that the Epicurean Geniuses at ELEMENT HOTELS, in keeping with their alleged commitment to "healthy eating," have opted, as a new BRAND STANDARD, to replace old fashioned oatmeal (cooked each morning), with packets of instant oatmeal. I’d expect instant oatmeal at economy brand hotels, such as Econo Lodge, Motel Six, Days Inn, and the like, but, not at Element (by Westin).

I now wonder if the ELEMENT HOTEL'S alleged commitment to the environment, nature, and "healthy eating" is genuine, or rhetoric and marketing hype.

SEE: https://element-hotels.marriott.com/experience/

FYI, because instant oatmeal has been PROCESSED to cook more quickly, it is also broken down and digested more quickly by your body, giving it a higher glycemic index.

ELEMENTS HOTELS were once one of my favorite Starwood brands.​​​​​​

If other Marriott Hotel brands, like full service Marriott and Sheraton hotels, similarly switch to instant oatmeal, in their lounges, or Residence Inn switches to instant oatmeal, I'll take that to mean that Marriott is striving for new lows.

Most mornings I eat breakfast around 8am and in most cases the prepared oatmeal has not been properly cared for; so by 8am it is more like wallpaper spackle and not actually edible oatmeal. In those cases I would take the packets of instant over spackle.

H3A3H3 Nov 30, 2018 10:37 am


Originally Posted by estedman (Post 30483666)
Most mornings I eat breakfast around 8am and in most cases the prepared oatmeal has not been properly cared for; so by 8am it is more like wallpaper spackle and not actually edible oatmeal. In those cases I would take the packets of instant over spackle.

That to me is a sign of an Absentee Landlord (and total lack of leadership) in a hotel's food and beverage department. If Starwood and Marriott do not have staff with the wherewithal to know how to maintain fresh oatmeal, that is a truly negative reflection on Starwood and Marriott. I'm sorry, if Element Hotels don't know how to maintain fresh oatmeal, and they have to resort to instant oatmeal, due to their own failures, then Element Hotels should buy a big box of Bandaids to cover all of their wounds, and aim for getting to the heart of their service failures and irregularities.

One of the last places that I'd expect to consistently find fresh oatmeal is in the Delta Sky Clubs, but Delta knows how to do that. Imagine an airline has figured that out, but a hotel company hasn't?

JoeWoodstock Nov 30, 2018 10:57 am


Originally Posted by BeantownDisneyFan (Post 30484099)
That to me is a sign of an Absentee Landlord (and total lack of leadership) in a hotel's food and beverage department. If Starwood and Marriott do not have staff with the wherewithal to know how to maintain fresh oatmeal, that is a truly negative reflection on Starwood and Marriott. I'm sorry, if Element Hotels don't know how to maintain fresh oatmeal, and they have to resort to instant oatmeal, due to their own failures, then Element Hotels should buy a big box of Bandaids to cover all of their wounds, and aim for getting to the heart of their service failures and irregularities.

This is why I never stay at Element hotels. I'd much rather stay at a Ritz Carlton and pay $18 for fresh steel cut oats with a spoonful of brown sugar and a handful of blueberries.

bitterproffit Nov 30, 2018 11:02 am


Originally Posted by BeantownDisneyFan (Post 30459437)
Word has it that the Epicurean Geniuses at ELEMENT HOTELS, in keeping with their alleged commitment to "healthy eating," have opted, as a new BRAND STANDARD, to replace old fashioned oatmeal (cooked each morning), with packets of instant oatmeal. I’d expect instant oatmeal at economy brand hotels, such as Econo Lodge, Motel Six, Days Inn, and the like, but, not at Element (by Westin).

I now wonder if the ELEMENT HOTEL'S alleged commitment to the environment, nature, and "healthy eating" is genuine, or rhetoric and marketing hype.

SEE: https://element-hotels.marriott.com/experience/

FYI, because instant oatmeal has been PROCESSED to cook more quickly, it is also broken down and digested more quickly by your body, giving it a higher glycemic index.

ELEMENTS HOTELS were once one of my favorite Starwood brands.​​​​​​

If other Marriott Hotel brands, like full service Marriott and Sheraton hotels, similarly switch to instant oatmeal, in their lounges, or Residence Inn switches to instant oatmeal, I'll take that to mean that Marriott is striving for new lows.

Maybe it's more environmental because they had to throw out a lot of the previous oatmeal and now, with packets, there is no waste.

Maybe they were wasting tons of oatmeal a year as many people eschew it for more non-gruel like options, so they decided to switch to packets for those who still wanted oatmeal.

estedman Nov 30, 2018 1:18 pm


Originally Posted by BeantownDisneyFan (Post 30484099)
That to me is a sign of an Absentee Landlord (and total lack of leadership) in a hotel's food and beverage department. If Starwood and Marriott do not have staff with the wherewithal to know how to maintain fresh oatmeal, that is a truly negative reflection on Starwood and Marriott. I'm sorry, if Element Hotels don't know how to maintain fresh oatmeal, and they have to resort to instant oatmeal, due to their own failures, then Element Hotels should buy a big box of Bandaids to cover all of their wounds, and aim for getting to the heart of their service failures and irregularities.

One of the last places that I'd expect to consistently find fresh oatmeal is in the Delta Sky Clubs, but Delta knows how to do that. Imagine an airline has figured that out, but a hotel company hasn't?

I agree 100% about maintaining the oatmeal at Marriotts. I will disagree a bit on the Delta oatmeal, the turnover is probably 10 fold every morning at a Skyclub whereas I would guess they don't go through a tub of it at a Marriott so it does not have a chance to turn to spackle.


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