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Amex Serve (2016) [Many shutdowns starting Jan 8, 2016]

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Old Jan 6, 2016, 10:21 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: cbn42
The previous megathread is here.

The following megathread is at Amex Serve master thread (2017)




On January 8, 2016, most Serve cards that were being used for MS were closed by Amex due to "unusual activity". Recurring waves of shutdowns have continued.


As of April 16, 2015 regular Serve cards will only accept American Express network cards for online credit card loads.
Softcard Serve accounts are apparently grandfathered in the old system and continue to work as before, being able to load Mastercard, Visa, and Discover (see below).

Serve loads count towards minimum spend on AmEx-issued cards, including SPG.

For additional information on using prepaid debit cards, see PIN available now for Visa/MC prepaid debit cards.

You cannot make an ACH pull from Serve. The direct deposit account and routing numbers are for deposits only.

https://www.serve.com/#/add-cash

If your card doesn't say "debit" on the front, it isn't a debit card.[/SIZE]

Loads at 7-11 and CVS are cash only. Debit cards are NOT allowed.

Loads at Walmart have been confirmed with debit cards. Self checkout does not work for loading Serve. Many Walmart stores are enforcing a rule against the use of prepaid debit cards when loading, even though the register and the MCE do not enforce. Do not make your prepaid debit cards visible. Show them a bank debit card if asked, then discreetly use your prepaid card when asked to swipe. Otherwise, you may be asked by management to never visit the MC (Walmart Money Center) again to load.

Debit loading at Family Dollar appears to be limited to $500 per day per store total (not per person or per account). Whoever gets there first gets the load for the day. Troubleshooting loading problems at FD

Loads at Dollar General - Works with Vanilla visa. Tried to load 2 500 gift cards and it worked. Not sure about more than 1000 $

Regular Serve
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $200/day and $1,000/month [B]
  • Online Credit Card Load (AmEx only) - $200/day and $1,000/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $7k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

Softcard Serve
Softcard has shutdown and there is no longer any way to apply for this version.
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $500/day and $1,500/month
  • Online Credit Card Load - $500/day and $1,500/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $8k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

Temp Serve
You can only load a maximum of $500/day, $1000/month on a temporary card. Once you get your permanent card, then you can load more. The initial $500 when you purchase the temp card doesn't count against the $5,000/month load limit.

OneVip Card: (Mucho gracias, AndrewTheMan)
This card is essentially just like the regular, fee-free, "old" serve. You may reload this card up to $2,500/day; $1,000/transaction at Walmart (not impacted by Blue Bird daily limit change). Have not tested FD or anywhere else. KATE takes this no problems..
You can use this to load the FIDO AMEX up to 1k a month.

Limits for online debit card and credit card loads reset at 9 PM PST/12 AM EST

Online Credit Card Loads
Only one card can be linked at a time.

For online CC/DC loads, the name on the Serve account is supposed to match the name of the primary or joint cardholder. So using someone else's CC/DB card to load a Serve account is not allowed.

A few report no problems loading with an AU card in the Serve account holder's name. Increase your chances by making sure the AUs social security number is on file with the Credit Card.

When adding a new card you will usually need to call Serve Account security (1-800-555-4318) for verification of the new card on the second load try. This verification usually requires uploading of a photo of your ID and the credit card. You may pre-emptively avoid the error by going to the above website, logging in, and uploading a scan of a photo ID and the card you are trying to add. You may call back to expedite approval. One person with a Serve/Softcard account reported being sent to the main Serve number for this process.

https://www.serve.com/help/#add-money-5

Regular Serve Credit Card Loading

Regular Serve can only load from American Express network cards. In addition to those issued directly by American Express, this includes the following:
  • AAA Rewards AmEx
  • Alitalia AmEx
  • Bank of America Accelerated Rewards AmEx
  • Bank of America Asiana Airlines AmEx
  • Bank of Hawaii AmEx Card with MyBankoh Rewards
  • Bloomingdale's AmEx
  • Citi AAdvantage Platinum Select AmEx
  • Citi Dividend AmEx (not obtainable unless specifically requested)
  • Citi Thank You Preferred AmEx (not obtainable unless specifically requested)
  • Dillard's AmEx
  • FNBO AmEx
  • FNBO Graphite AmEx
  • FNBO Platinum AmEx
  • Macy's AmEx
  • Penfed Premium Travel Rewards AmEx
  • SavingStar AmEx
  • Travelocity AmEx
  • US Bank Flexperks AmEx
  • USAA Cash Rewards/Rewards Plus AmEx
  • Wells Fargo Propel World/365 AmEx

Softcard Serve Credit Card Loading

If you are fortunate enough to be grandfathered into a Softcard Serve Account, you can also load other credit cards beside American Express cards. Softcard Serve is not available to new applicants anymore so you'll need to get one of the other Serve options if you don't already have one. In general, Mastercard and American Express cards post as purchases. Visa cards transact as a cash advance and, therefore, require available CA limit; although most cards post as a purchase.

Treated as purchase, earns cashback/points/miles:
  • Bank of America (FIA) (MasterCard, American Express)
  • Barclaycard (Mastercard, Visa)
  • Capital One (Mastercard, Visa)
  • Chase (MasterCard, Visa)
  • Citi (MasterCard, American Express)
  • Discover
  • Wells Fargo (American Express)

Treated as purchase, but doesn't earn points/miles:
  • American Express issued (Counts toward minimum spend -- see post #434) but does not earn points. Example: For the Delta Amex card, Serve counts towards min spend DL miles sign-up bonus, but that spend and subsequent trials of spend on Serve will not earn points. Don't do it, man!

Posts as a cash advance:
The Chase Ink Bold is a charge card and has no cash advance ability.

A few report being unable to add the Chase IHG MC.

Online Debit Card Loads
For online debit load, only use of bank-issued cards is allowed. The use of pre-paid debit cards (Netspend, Paypower, Univision, Paypal, etc.) and VGC/MGC/AGCs is not allowed. While initial transactions may work, your account will eventually be flagged.

Switching to Serve
Helpful instruction post, latest. Thanks raeneye.

Also see this thread: Switching from Serve to BlueBird - 31 day wait???

Switching from BB to Serve
  1. Login to BB account, bring account balance to Zero, (By Bill Pay, Send money, etc..)
  2. Call BB, tell them that you want to open a serve account and close your current BB account. after they check everything they will say something like: "Your account will be permanently closed after 31 days, you can reopen it within 31 day if you change your mind, and you can apply for your new Serve account now, just make sure use the exact same register info from BB."
  3. at this point BB is closed. next morning, goto CVS and get a temporary Serve card (only with cash), load $500, ($2.95 waived, Yeah!!)
  4. get back home, register temporary Serve online, First error: "phone number already registered, please try a different number" could be the my BB's ghost account still showing up on their system, could be my info is not match my BB's registration? i'm not really sure at this point. What I did is keep the same number but change from Cell phone to home phone. and registration went through
  5. after the register and login, second error: "We're still processing your application. Please check your email for an update"
  6. I have see people on the thread reported waiting for weeks for the same message, So, I pickup the phone and called them, ask them to speed up the process.
  7. CSR, told me that my account went to "account security protection department" transfer me to them.
  8. at account security protection department, they told me need to call back on my phone number which I registered to verify.
  9. after the call back of verification, CSR told me that my new Serve account is active now, email address verification will be send with in 5 minutes, permanent card will be received within 7-10 days.
  10. CSR also told me the I can load and spend on the temporary card, but not bill pay.

Switching from Redbird is presumably similar. See the RedCard thread for more information.

The number to call to approve your registration after closing Bluebird: Serve Account security 1-800-555-4318

Loading with debit card at Walmart register
Loads at register over $500 will sometimes trigger ID requirement. There is a limit of four swipes per transaction; this means your card plus three payments.

Training a WM cashier:
  • If the WM cashier doesn't know how to load the card, advise them to enter "70" then press "action code".
  • If you are using a temp card that doesn't have your name on it, you can swipe the card from your side of the terminal. The WM rep never has to touch any of your cards. The screen will say "enter account." That is your prompt to slide the card.
  • The terminal will ask the WM employee if you are loading in multiples of $2000. Advise them to enter "no."
  • Avoid saying gift card. Always refer to your card as a debit card.

Error Messages:
DEBIT NOT AVAILABLE
Received when I used a card I thought I had activated but hadn't.

DEBIT NOT APPROVED
Received when the card's monthly load limit had been reached.

TENDER NOT ALLOWED
Card was incorrectly read, or wrong PIN entered.

HOST TIMEOUT
Connection problems. The GC may be drained but the transaction should reverse itself, and funds will become available again. Try again later.

Using Serve
For online bill pay
  • You can pay the credit card that you used to buy VRs/GCs
  • Error 1302 means that you have 1 pending payment the same amount as the one you just submitted. For example, 1000 bill pay to sapphire preferred from Friday and then on Saturday you submit another bill pay for 1000 to sapphire preferred, you will get this error.
  • Tip: if using online bill pay to the same place multiple times, vary your amounts by $0.01 to make it easier to track since your confirmation number does not match the tracking number on your credit card statement

For bank transfers
Under Settings --> Funding & Transfers --> Bank & Cards --> U.S. Bank Account, you can add your bank info and transfer funds from your Serve card directly to your bank. The bank account must be verified, either by the standard "deposit 2 small sums into your account, such as $0.23 & $0.42" method, or doing an "instant verification" by actually logging into your bank account while still logged into Serve.
===

People with an apartment address can find helpful information quoted in post #7
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Amex Serve (2016) [Many shutdowns starting Jan 8, 2016]

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Old Mar 4, 2016, 6:57 pm
  #1096  
 
Join Date: Apr 2005
Location: Cambridge, MA
Programs: AAdvantage EXP
Posts: 278
Originally Posted by lmagnott
Same here. Never loaded with a VGC (not for lack of trying - couldn't find a RA or FD that would take them) and was still shut down this morning.
Originally Posted by SarahS
What did you use to load it? Credit card?
I've only had the card since January, so I loaded $1K each of the past 2 months with a credit card and also had 4-5 random, small (online) loads with a bank-issued debit card that I linked to my account. No VGCs.
lmagnott is offline  
Old Mar 4, 2016, 7:05 pm
  #1097  
 
Join Date: Apr 2005
Location: Cambridge, MA
Programs: AAdvantage EXP
Posts: 278
Originally Posted by RickyBobby
Did you have a RB before that you loaded with VGC? After the January shutdowns, 10 accounts I manage, came out alive. 6 of those accounts that got the axe today, were all previously RBs converted over to oneVIP cards. The remaining 4 that made it thru the closures today, were never previously a RB and have had the same exact loading/unloading patterns as the ones that got shutdown. Its very odd how they chose the accounts to shutdown but it's possible AMEX is looking at the individuals history with any of their prepaid cards. It may have something to do with running thousands through these accounts when they were RBs. All I know is that all of my cards share the same mailing address and same loading/unloading pattern. I also never did any online loads (both with cc and debit). The only difference is my oldest serve/bb cards that were never previously a redcard, made it through the shutdowns today.
Yes, I previously had a RB (loaded with GCs), which I closed in December before opening the Serve account in January. I also had a Bluebird a few years back when you could still buy Vanilla Reloads with a CC. Maybe they are looking at overall history based on SSN - it would be smart on their part to do so.
lmagnott is offline  
Old Mar 4, 2016, 7:19 pm
  #1098  
 
Join Date: Mar 2015
Location: IAD/DCA
Posts: 62
A data point:
- I had Serve since late December and haven't used it prior to the January 8th massacre.
- In January, February, and the first 4 days of March I used it solely to generate spending on Amex SPG.
- On one occasion I used Serve to pay a small grocery bill, ~$5.
- On several occasions I used Serve funds to pay credit card bills.
- Have never used it in Walmart or other places.
- Have never loaded it with gift cards of any kind.
- Received a shutdown notice today at 10:20 am.
Hemera is offline  
Old Mar 4, 2016, 7:27 pm
  #1099  
 
Join Date: Feb 2016
Posts: 826
Looks like they have started spring cleaning in the first week of a month. If you survive this week, then you are good till next cleaning week.
Gitangali is offline  
Old Mar 4, 2016, 7:41 pm
  #1100  
 
Join Date: Sep 2013
Location: North Conway, NH
Posts: 16
data point

Just loaded $500 from Citi Prestige, still up and running here.
espresso999 is offline  
Old Mar 4, 2016, 7:46 pm
  #1101  
 
Join Date: Mar 2016
Posts: 72
Originally Posted by Hemera
- In January, February, and the first 4 days of March I used it solely to generate spending on Amex SPG.
Does this mean you used the AMEX to do a reload of the Serve card?
SarahS is offline  
Old Mar 4, 2016, 8:03 pm
  #1102  
 
Join Date: Sep 2013
Posts: 10
datapoint:
1/2 cards shut down. my wife's softserve which maxed 1500/month online loading and solely used for bill pay got the axe. my regular blue serve which i've been maxing out 5k/month in store was spared, for now
javaguy is offline  
Old Mar 4, 2016, 8:18 pm
  #1103  
 
Join Date: Feb 2011
Location: CVG
Programs: Hyatt Giraffe
Posts: 1,664
Looking at the serves I have left active and the ones that got axed, billpay seems to be the main difference.
sam_goh is offline  
Old Mar 4, 2016, 8:54 pm
  #1104  
 
Join Date: Feb 2012
Posts: 4,477
Originally Posted by 2B or back in coach
AMEX gives and AMEX takes. I think we all came out ahead on this one ^
^
They sure like to deliver the bad news on Fridays though.
MaxVO is offline  
Old Mar 4, 2016, 9:27 pm
  #1105  
 
Join Date: Jun 2015
Posts: 37
VIPOne to Serve Green

I hope everyone that was shut down today, closed their accounts and tried to sign up for a new product. I successfully revived 5 out of my 6 birdflu accounts.

4/5 went from VIPone to Green and the last card was a regular Blue Serve. Once I know its all confirmed and each card makes it to the designated address I'll cancel and change back over to VIPone again.

cheers and good luck!
BionicBuk is offline  
Old Mar 4, 2016, 9:50 pm
  #1106  
 
Join Date: Sep 2015
Posts: 305
Originally Posted by SarahS
Did the second card share the same address and/or phone number as the first? Was the second card in the name of a family member?
yes, second card shared the same address, and it was in the name of the family member (same last name and address, different email addresses). No rhyme or reason here.
in4tar is offline  
Old Mar 4, 2016, 10:29 pm
  #1107  
 
Join Date: Mar 2016
Posts: 72
BlueBird to VIPOne

Originally Posted by BionicBuk
I hope everyone that was shut down today, closed their accounts and tried to sign up for a new product. I successfully revived 5 out of my 6 birdflu accounts.

4/5 went from VIPone to Green and the last card was a regular Blue Serve. Once I know its all confirmed and each card makes it to the designated address I'll cancel and change back over to VIPone again.

cheers and good luck!
I closed my BlueBird account and opened a VIPOne.
SarahS is offline  
Old Mar 4, 2016, 10:30 pm
  #1108  
 
Join Date: Mar 2016
Posts: 72
Originally Posted by javaguy
my regular blue serve which i've been maxing out 5k/month in store was spared, for now
What do you do with the $5k/mo if you don't use it for bill pay? ATM cash withdrawals?
SarahS is offline  
Old Mar 4, 2016, 10:32 pm
  #1109  
 
Join Date: Mar 2016
Posts: 72
Originally Posted by sam_goh
Looking at the serves I have left active and the ones that got axed, billpay seems to be the main difference.
The ones that don't use billpay, how do you cash them out?
SarahS is offline  
Old Mar 5, 2016, 1:45 am
  #1110  
 
Join Date: Feb 2011
Location: CVG
Programs: Hyatt Giraffe
Posts: 1,664
Originally Posted by SarahS
The ones that don't use billpay, how do you cash them out?
Transfer to bank account.
sam_goh is offline  


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