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Old Oct 25, 2013, 11:21 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: JAXBA
Read the wiki before posting a question.
It's a literacy test that's easy to pass.

This is the Serve thread. Post questions or information concerning other topics in the appropriate threads elsewhere in this forum.

For additional information on using prepaid debit cards, see PIN available now for Visa/MC prepaid debit cards.

Mentions of Softcard (formerly ISIS) are purely incidental to setting up and using Serve/Softcard. Softcard does not hold money, and you cannot load to it.


You cannot make an ACH pull from Serve. The direct deposit account and routing numbers are for deposits only.

https://www.serve.com/#/add-cash

If your card doesn't say "debit" on the front, it isn't a debit card.


Loads at 7-11 and CVS are cash only. Debit cards are NOT allowed.

Loads at Walmart have been confirmed with debit cards. Self checkout does not work for loading Serve. Many Walmart stores are enforcing a rule against the use of prepaid debit cards when loading, even though the register and the MCE do not enforce. Do not make your prepaid debit cards visible. Show them a bank debit card if asked, then discreetly use your prepaid card when asked to swipe. Otherwise, you may be asked by management to never visit the MC (Walmart Money Center) again to load.

Debit loading at Family Dollar appears to be limited to $500 per day per store total (not per person or per account). Whoever gets there first gets the load for the day. Troubleshooting loading problems at FD


Normal Serve
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $200/day and $1,000/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $200/day and $1,000/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $7k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

Serve/Softcard Check if your phone/network is compatible
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $500/day and $1,500/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $500/day and $1,500/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $8k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

The SD card in the iPhone case used for Softcard is account specific. Once an account has been registered to a card, it cannot be used for another.

Temp Serve
You can only load a maximum of $500/day, $1000/month on a temporary card. Once you get your permanent card, then you can load more. The initial $500 when you purchase the temp card doesn't count against the $5,000/month load limit.


Online Credit Card Loads
Only one card can be linked at a time.

As of 10/09/14, coding of credit card loads changed. In general, Mastercard and American Express cards post as before; see below for information on point earning. Visa cards transact as a cash advance and, therefore, require available CA limit; although most cards post as a purchase.

The Chase Ink Bold is a charge card and has no cash advance ability.

Treated as purchase, earns cashback/points/miles:
  • Bank of America (FIA) (MasterCard, American Express)
  • Barclaycard (Mastercard, Visa)
  • Capital One (Mastercard, Visa)
  • Chase (MasterCard, Visa)
  • Citi (MasterCard, American Express)
  • Discover

Treated as purchase, but doesn't earn points/miles:
  • American Express (May count toward minimum spend)

Posts as a cash advance:
For online CC/DC loads, the name on the Serve account is supposed to match the name of the primary or joint cardholder. So using someone else's CC/DB card to load a Serve account is not allowed.

Several people have reported no problems with loading with an AU card in the Serve account holder's name. Increase your chances by making sure the AUs social security number is on file with the Credit Card. YMMV.

When adding a new card you will usually need to call Serve Account security (1-800-555-4318) for verification of the new card on the second load try. This verification usually requires uploading of a photo of your ID and the credit card. You may pre-emptively avoid the error by going to the above website, logging in, and uploading a scan of a photo ID and the card you are trying to add. You may call back to expedite approval.


Online Debit Card Loads
For online debit load, only use of bank-issued cards is allowed. The use of pre-paid debit cards (Netspend, Paypower, Univision, Paypal*, etc.) and VGC/MGC/AGCs is not allowed. While initial transactions may work, your account will eventually be flagged.


Switching to Serve or Serve/Softcard
Helpful instruction post, latest. Thanks raeneye.

Also see this thread: Switching from Serve to BlueBird - 31 day wait???

Switching to Serve/Softcard
  1. Call up Bluebird or Serve and close account. Make sure your account is at $0.00 before calling. Just close it, don't ask for a temp Serve or anything. CSR will say account is now closed and you have 30 days to change your mind should you decide to re-open it.
  2. Download the Softcard mobile app from Apple App Store or Google Play Store. If you're an iPhone user you have to buy the NFC CashWrap case from your carrier store.
  3. Launch Softcard Mobile App and create Softcard account. You'll be asked if you want to open a Serve account; Yes you do. Start the registration through Softcard mobile app for a Serve account, once you are finished you will be told you will receive an Email from Amex with your account approval. I waited a few hours and called Serve customer service like the wiki says and completed the registration.
  4. Once I got off the phone with Serve I received an email from Serve where I verified my account and email; at this point Amex Serve is open.
  5. Launch Softcard Mobile app again click add new
  6. Activate card with Softcard and select Amex Serve. Follow the instructions & you're good to add. Once this is complete a Serve Card will populate in Softcard. Must activate physical card to get full load limits. Check account status and it automatically credits to your serve account based on who you signed up with. (Verizon - $25, T-Mobile - $50, AT&T - $30 (For AT&T: Get $15 w/activation. Earn additional $15 w/account replenishment))

Switching from BB to Serve
  1. Login to BB account, bring account balance to Zero, (By Bill Pay, Send money, etc..)
  2. Call BB, tell them that you want to open a serve account and close your current BB account. after they check everything they will say something like: "Your account will be permanently closed after 31 days, you can reopen it within 31 day if you change your mind, and you can apply for your new Serve account now, just make sure use the exact same register info from BB."
  3. at this point BB is closed. next morning, goto CVS and get a temporary Serve card (only with cash), load $500, ($2.95 waived, Yeah!!)
  4. get back home, register temporary Serve online, First error: "phone number already registered, please try a different number" could be the my BB's ghost account still showing up on their system, could be my info is not match my BB's registration? i'm not really sure at this point. What I did is keep the same number but change from Cell phone to home phone. and registration went through
  5. after the register and login, second error: "We're still processing your application. Please check your email for an update"
  6. I have see people on the thread reported waiting for weeks for the same message, So, I pickup the phone and called them, ask them to speed up the process.
  7. CSR, told me that my account went to "account security protection department" transfer me to them.
  8. at account security protection department, they told me need to call back on my phone number which I registered to verify.
  9. after the call back of verification, CSR told me that my new Serve account is active now, email address verification will be send with in 5 minutes, permanent card will be received within 7-10 days.
  10. CSR also told me the I can load and spend on the temporary card, but not bill pay.

The number to call to approve your registration after closing Bluebird: Serve Account security 1-800-555-4318



Loading with debit card at Walmart register
Loads at register over $500 will sometimes trigger ID requirement. There is a limit of four swipes per transaction; this means your card plus three payments.

Training a WM cashier:
  • If the WM cashier doesn't know how to load the card, advise them to enter "70" then press "action code".
  • If you are using a temp card that doesn't have your name on it, you can swipe the card from your side of the terminal. The WM rep never has to touch any of your cards. The screen will say "enter account." That is your prompt to slide the card.
  • The terminal will ask the WM employee if you are loading in multiples of $2000. Advise them to enter "no."
  • Avoid saying gift card. Always refer to your card as a debit card.

Error Messages:
DEBIT NOT AVAILABLE
Received when I used a card I thought I had activated but hadn't.

DEBIT NOT APPROVED
Received when the card's monthly load limit had been reached.

TENDER NOT ALLOWED
Card was incorrectly read, or wrong PIN entered.

HOST TIMEOUT
Connection problems. The GC may be drained but the transaction should reverse itself, and funds will become available again. Try again later.


Using Serve
For online bill pay
  • You can pay the credit card that you used to buy VRs/GCs
  • Error 1302 means that you have 1 pending payment the same amount as the one you just submitted. For example, 1000 bill pay to sapphire preferred from Friday and then on Saturday you submit another bill pay for 1000 to sapphire preferred, you will get this error.
  • Tip: if using online bill pay to the same place multiple times, vary your amounts by $0.01 to make it easier to track since your confirmation number does not match the tracking number on your credit card statement



For bank transfers
Under Settings --> Funding & Transfers --> Bank & Cards --> U.S. Bank Account, you can add your bank info and transfer funds from your Serve card directly to your bank. The bank account must be verified, either by the standard "deposit 2 small sums into your account, such as $0.23 & $0.42" method, or doing an "instant verification" by actually logging into your bank account while still logged into Serve.
===

People with an apartment address can find helpful information quoted in post #8530
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Serve - Another Paypal/Amazon Payments.

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Old Dec 18, 2013, 12:22 pm
  #1141  
jk2
 
Join Date: Dec 2010
Posts: 1,516
Originally Posted by liaozhongchao
data point: Just did a single $500 loading at my local CVS. The transaction showed as a cash load on my Serve account and a normal purchase on my Amex card. There was no question asked except for a simple ID check.
So, you can load Serve using CC without a fee?
jk2 is offline  
Old Dec 18, 2013, 1:54 pm
  #1142  
 
Join Date: Oct 2004
Location: BZN
Programs: AA:LT Platinum DL:LT Gold UA:1P MAR:LT Titanium
Posts: 8,289
Originally Posted by jk2
So, you can load Serve using CC without a fee?
Up to $200/day, $1K month, yes, but if you use an Amex to load, won't earn points/miles. Citi and Chase CCs do. I just added to Wiki, in case anyone wants to expand upon it.
mooper is offline  
Old Dec 18, 2013, 2:06 pm
  #1143  
 
Join Date: Nov 2013
Posts: 139
For what its worth I recently closed my Serve card after the following experience. I loaded about $600 using my CC and used my card for a few small purchases. I then used a free ATM to pull $100. I then used the bill pay function to pay a CC bill, different than the one that I used to load the account with (I did about $300 on the CC bill payment). The next time I loaded the account I received a notification that I could not use that card (CC) to load the account and I needed to call Customer Service.

I was able to load using a US Bank Visa Bux card which is a debt and I was able to make purchases. I never called Customer Service. I paid the remaining money in the account to one last bill pay and closed the account.

Just wanted to add a data point of using a CC to load Serve.
whitey4545 is offline  
Old Dec 18, 2013, 2:14 pm
  #1144  
 
Join Date: Aug 2011
Location: Cary, NC
Posts: 108
Originally Posted by jk2
So, you can load Serve using CC without a fee?
That's the point, isn't it?

Originally Posted by mooper
Up to $200/day, $1K month, yes, but if you use an Amex to load, won't earn points/miles. Citi and Chase CCs do. I just added to Wiki, in case anyone wants to expand upon it.
I was providing a data point about the CVS reload. Since the reload was categorized as a normal transaction, you can still earn points with Amex cards. Sure, CVS is not a grocery store, so my Amex Premier Gold can't earn x2 points. But loading my Serve card $500/transaction, $1000/day, $5000/month without any fee is pretty good deal to me. No more gift card fees!
liaozhongchao is offline  
Old Dec 18, 2013, 2:55 pm
  #1145  
jk2
 
Join Date: Dec 2010
Posts: 1,516
Originally Posted by liaozhongchao
That's the point, isn't it?



I was providing a data point about the CVS reload. Since the reload was categorized as a normal transaction, you can still earn points with Amex cards. Sure, CVS is not a grocery store, so my Amex Premier Gold can't earn x2 points. But loading my Serve card $500/transaction, $1000/day, $5000/month without any fee is pretty good deal to me. No more gift card fees!
This is what I wanted to confirm ( I knew about loading Serve online with CC and limits). That's much better deal, it seems, than BB - at least for me, who buys VRs at CVS to load BB. Now I can skip this step and save on VR's fees.
jk2 is offline  
Old Dec 18, 2013, 3:25 pm
  #1146  
 
Join Date: Aug 2011
Location: Cary, NC
Posts: 108
Originally Posted by jk2
This is what I wanted to confirm ( I knew about loading Serve online with CC and limits). That's much better deal, it seems, than BB - at least for me, who buys VRs at CVS to load BB. Now I can skip this step and save on VR's fees.
Yeah, cheers!
liaozhongchao is offline  
Old Dec 18, 2013, 8:47 pm
  #1147  
 
Join Date: Apr 2013
Posts: 250
So here's my experience using Serve card.

Loaded 150 for 2 consecutive days online using my Chase Freedom no problem. 3rd day it wouldn't allow me and prompted me to call. I called Serve and they just wanted to verify the card was mines and not a gift card. They verified the card was mine by contacting Chase. All loads after the confirmation call has been good. I also attempted to load in CVS with credit card and can confirm loading with Chase (CSP $300) and Barclays (Sallie Mae $300) codes as a purchase. I attempted to use a Amex gift card 100 fixed value from the OM deal going on this week and it failed. Tried 2 different CVS and both wouldn't load. I did use another (JCB $100) and that worked prefectly. I then learned when I called in to register the Amex gift cards the rep noticed a declined charge at CVS and told me the cards need 70mins before it can be activated. I then tried at CVS again to load the Amex gift cards (100 fixed value) and it went through no problem. So far, I'm liking this card more than BB
Gammachu is offline  
Old Dec 18, 2013, 11:27 pm
  #1148  
 
Join Date: Oct 2004
Location: BZN
Programs: AA:LT Platinum DL:LT Gold UA:1P MAR:LT Titanium
Posts: 8,289
Originally Posted by liaozhongchao
I was providing a data point about the CVS reload. Since the reload was categorized as a normal transaction, you can still earn points with Amex cards. Sure, CVS is not a grocery store, so my Amex Premier Gold can't earn x2 points. But loading my Serve card $500/transaction, $1000/day, $5000/month without any fee is pretty good deal to me. No more gift card fees!
Sorry, missed that you were referring to the CVS loads - thought you were talking about the online method. Yup - this is a great way to boost the return. If only the 3 BB accounts in the family could do the same.
mooper is offline  
Old Dec 19, 2013, 1:27 am
  #1149  
 
Join Date: Dec 2013
Posts: 137
Dammit doesn't work in 7-11's. They just shot me down - "Cash only dude! Cash only!!!!!" Fark...Wish there was a CVS in this barren lands of north west :'(
rampartmovie is offline  
Old Dec 19, 2013, 6:56 am
  #1150  
 
Join Date: Jul 2013
Location: SoCal
Programs: AA EXP, SPG Lifetime Platinum, MR Platinum, Hilton Diamond
Posts: 249
So here's my experience using Serve card.

Loaded 150 for 2 consecutive days online using my Chase Freedom no problem. 3rd day it wouldn't allow me and prompted me to call. I called Serve and they just wanted to verify the card was mines and not a gift card. They verified the card was mine by contacting Chase. All loads after the confirmation call has been good. I also attempted to load in CVS with credit card and can confirm loading with Chase (CSP $300) and Barclays (Sallie Mae $300) codes as a purchase. I attempted to use a Amex gift card 100 fixed value from the OM deal going on this week and it failed. Tried 2 different CVS and both wouldn't load. I did use another (JCB $100) and that worked prefectly. I then learned when I called in to register the Amex gift cards the rep noticed a declined charge at CVS and told me the cards need 70mins before it can be activated. I then tried at CVS again to load the Amex gift cards (100 fixed value) and it went through no problem. So far, I'm liking this card more than BB
Has anyone tried to load a $1k at CVS in one swipe yet with a CC? I will try this come Jan 1, just curious if there has been any issue or attempt?
kenme1 is offline  
Old Dec 19, 2013, 10:58 am
  #1151  
 
Join Date: Aug 2011
Location: Cary, NC
Posts: 108
Originally Posted by kenme1
Has anyone tried to load a $1k at CVS in one swipe yet with a CC? I will try this come Jan 1, just curious if there has been any issue or attempt?
The cashier in CVS told me, $500max/transaction. Why do you want to do $1K in one swipe? I just did $500 x2 half an hour ago. No Problem.
liaozhongchao is offline  
Old Dec 19, 2013, 4:57 pm
  #1152  
 
Join Date: Oct 2004
Location: BZN
Programs: AA:LT Platinum DL:LT Gold UA:1P MAR:LT Titanium
Posts: 8,289
Originally Posted by recklessmax
My cashiers are more than willing as my cvs manager knows me well but everytime they try to do the reload and swipe my serve card for account number it says not recognized...whats the process to load the serve card directly ?
Originally Posted by kenme1
Any issue with the cashier or just tell them you wanted to load? Have not tried to load at CVS yet but have been curious....
Originally Posted by jonnydoe1234
No issues. The friendly cashier did give me a puzzled look when I indicated that I wanted to reload the card (didn't seem like she had done it before). Then she looked around on her screen, seemed to find the right button(s), scanned my Serve card, and inputted the amount.
My wife finally tried a CVS CC load to the Serve today. Didn't even get to the part where the CC was needed, so the amount nor CC was the problem. The manager showed the screen, which read "pre authorization failed" when the Serve card was swiped. He also said, "Someone else tried to do this today and it doesn't work... I'm not sure why they sent you that email saying it would."

My question: Is the manager pushing the wrong button before swiping, or is it that some locations aren't set up to accept it while others (clearly from the reports here) are? If the former, what instructions/suggestion should be given? Would love for this to work.

Also, do both the $200 online CC loads *and* any CVC CC loads count towards the $5K monthly load limit in the same manner that online VR loads do, or can you go over $5K/month when adding these methods? I'm pretty sure this was discussed upthread but didn't find it in a quick search. Thanks!

Last edited by mooper; Dec 19, 2013 at 6:11 pm
mooper is offline  
Old Dec 19, 2013, 6:04 pm
  #1153  
 
Join Date: Jul 2013
Location: SoCal
Programs: AA EXP, SPG Lifetime Platinum, MR Platinum, Hilton Diamond
Posts: 249
The cashier in CVS told me, $500max/transaction. Why do you want to do $1K in one swipe? I just did $500 x2 half an hour ago. No Problem.
Two $500 loads is fine with me. Was just curious if a single $1k swipe was possible.
kenme1 is offline  
Old Dec 19, 2013, 9:13 pm
  #1154  
 
Join Date: Jul 2013
Posts: 120
Switching from BB to Serve?

Been seeing some successful reports on reloading Serve at CVS for free...Since I don't do extreme MS, I never have the need to use my BB at the Wally world. Just pretty much buying VRs with my CC at CVS, and that's it. If it's free to load Serve with CC at CVS, now I wonder if anyone here switched from BB to Serve...? That'd be at least $39.50 to save per month. Plus, VRs are also good to load Serve, right? Thanks!
babehwa is offline  
Old Dec 19, 2013, 11:36 pm
  #1155  
 
Join Date: Dec 2013
Posts: 137
Anyone having success to load at the 7-11's?
rampartmovie is offline  


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