Business suite offer
Jan 31, 2019, 10:39 pm
#1
Original Poster
Join Date: Sep 2014
Location: UK
Programs: Etihad Gold, Qatar Gold, flying Blue, Falcon, Lufthansa, Eva
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Business suite offer
Just been emailed by MAS offering 10% discount on business suite.
unfortunately it is exclusively for corporate and industry leaders so my money ain't good enough.
still as a leisure traveler I am for the time being allowed to travel in the business class
you would have thought that MAS marketing people would have access to a data base and be able to target these people directly or perhaps give more thought to their marketing materials
unfortunately it is exclusively for corporate and industry leaders so my money ain't good enough.
still as a leisure traveler I am for the time being allowed to travel in the business class
you would have thought that MAS marketing people would have access to a data base and be able to target these people directly or perhaps give more thought to their marketing materials
Feb 1, 2019, 2:58 am
#3
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Join Date: Sep 2014
Location: UK
Programs: Etihad Gold, Qatar Gold, flying Blue, Falcon, Lufthansa, Eva
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I am sure they would not turn down money but their marketing people need to think more carefully. It is fine to promote the Business suite as one suitable for corporate and industry leaders but to say in the email that the offer is exclusively for them and thus implying I am not able to avail myself is another.
i do not know what it is with airline marketing but MAS is not alone in poor communication.
i do not know what it is with airline marketing but MAS is not alone in poor communication.
Feb 2, 2019, 2:50 am
#4
Join Date: Feb 2003
Location: 1A
Programs: Elite Diamond Purple Dot Gold Silver Titanium for life
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Mine was sent "Dear Esteemed Enrich Member"
a) don't know my name?
b) email address it was sent to IS NOT in my Enrich profile, yet I'm being addressed as an Enrich member (?)
c) corporate industry mentioned in email (?)
d) business suites are first class....but at a lower price point - and now they're discounting fares AGAIN (??)
e) where's the emotional connection with decent imagery?
f) poorly worded and comes across as spamy as ....
g) how many corporates book via airline site directly, compared to corp travel agents?
A bunch of foreigners left MH recently and this type of disparate marketing highlights the desperation MH must be facing.
a) don't know my name?
b) email address it was sent to IS NOT in my Enrich profile, yet I'm being addressed as an Enrich member (?)
c) corporate industry mentioned in email (?)
d) business suites are first class....but at a lower price point - and now they're discounting fares AGAIN (??)
e) where's the emotional connection with decent imagery?
f) poorly worded and comes across as spamy as ....
g) how many corporates book via airline site directly, compared to corp travel agents?
A bunch of foreigners left MH recently and this type of disparate marketing highlights the desperation MH must be facing.
Feb 8, 2019, 3:49 am
#6
Original Poster
Join Date: Sep 2014
Location: UK
Programs: Etihad Gold, Qatar Gold, flying Blue, Falcon, Lufthansa, Eva
Posts: 1,428
This is what MAS said in response when I queried this.
"The promotion is actually not just exclusive to Corporate Leaders but also to a selected segment of our frequent flyers with the highest traveling frequency. I must also humbly clarify that not all Enrich members received the email you received. Customers like you, who received this promotion code were specially and specifically segmented based on your travels performed with Malaysia Airlines."
I am retired and travel for leisure in business class. When this was sent I had made precisely 1 trip from London to Phnom Penh out only in business class with MAS and had not even flown the return segment - flattery or what
Mind you as I said MAS are not alone in the airline industry in the thought given to their marketing communications
"The promotion is actually not just exclusive to Corporate Leaders but also to a selected segment of our frequent flyers with the highest traveling frequency. I must also humbly clarify that not all Enrich members received the email you received. Customers like you, who received this promotion code were specially and specifically segmented based on your travels performed with Malaysia Airlines."
I am retired and travel for leisure in business class. When this was sent I had made precisely 1 trip from London to Phnom Penh out only in business class with MAS and had not even flown the return segment - flattery or what
Mind you as I said MAS are not alone in the airline industry in the thought given to their marketing communications
Feb 21, 2019, 5:46 pm
#8
Join Date: Jul 2011
Location: Singapore
Programs: SQ/CX
Posts: 87
This is what MAS said in response when I queried this.
"The promotion is actually not just exclusive to Corporate Leaders but also to a selected segment of our frequent flyers with the highest traveling frequency. I must also humbly clarify that not all Enrich members received the email you received. Customers like you, who received this promotion code were specially and specifically segmented based on your travels performed with Malaysia Airlines."
I am retired and travel for leisure in business class. When this was sent I had made precisely 1 trip from London to Phnom Penh out only in business class with MAS and had not even flown the return segment - flattery or what
Mind you as I said MAS are not alone in the airline industry in the thought given to their marketing communications
"The promotion is actually not just exclusive to Corporate Leaders but also to a selected segment of our frequent flyers with the highest traveling frequency. I must also humbly clarify that not all Enrich members received the email you received. Customers like you, who received this promotion code were specially and specifically segmented based on your travels performed with Malaysia Airlines."
I am retired and travel for leisure in business class. When this was sent I had made precisely 1 trip from London to Phnom Penh out only in business class with MAS and had not even flown the return segment - flattery or what
Mind you as I said MAS are not alone in the airline industry in the thought given to their marketing communications
Feb 22, 2019, 3:27 am
#9
Original Poster
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Location: UK
Programs: Etihad Gold, Qatar Gold, flying Blue, Falcon, Lufthansa, Eva
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There is a saying "when in a hole stop digging" Unfortunately many PR/customer service people just keep digging instead of simply say "Oh dear we got it wrong and are sorry"
Unfortunately "sorry seems to be the hardest word" in the corporate dictionary
Unfortunately "sorry seems to be the hardest word" in the corporate dictionary
Feb 26, 2019, 12:45 am
#10
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong, France
Programs: FB , BA Gold
Posts: 15,555
Mine was sent "Dear Esteemed Enrich Member"
a) don't know my name?
b) email address it was sent to IS NOT in my Enrich profile, yet I'm being addressed as an Enrich member (?)
c) corporate industry mentioned in email (?)
d) business suites are first class....but at a lower price point - and now they're discounting fares AGAIN (??)
e) where's the emotional connection with decent imagery?
f) poorly worded and comes across as spamy as ....
g) how many corporates book via airline site directly, compared to corp travel agents?
A bunch of foreigners left MH recently and this type of disparate marketing highlights the desperation MH must be facing.
a) don't know my name?
b) email address it was sent to IS NOT in my Enrich profile, yet I'm being addressed as an Enrich member (?)
c) corporate industry mentioned in email (?)
d) business suites are first class....but at a lower price point - and now they're discounting fares AGAIN (??)
e) where's the emotional connection with decent imagery?
f) poorly worded and comes across as spamy as ....
g) how many corporates book via airline site directly, compared to corp travel agents?
A bunch of foreigners left MH recently and this type of disparate marketing highlights the desperation MH must be facing.
But to answer your point g), the trend is for airlines to offer corporate portals to their corporate clients. Many do or will do by the end of the year.
Mar 1, 2019, 4:07 pm
#11
Join Date: Apr 2007
Location: Anywhere
Posts: 6,575
Why would corporates buy that? They wouldn’t be tied to a particular airline, as no one airline would have full geographic coverage and cheapest price across the board. Hence they would want a corporate portal provided by their TA not a specific airline.
Mar 13, 2019, 2:22 am
#12
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong, France
Programs: FB , BA Gold
Posts: 15,555
This is a debate beyond the scope of this thread. It is related to airlines charging TA a fee for booking on GDSs. Maybe do a search on NDC.