FS BKK to be rebranded Anatara within the year.
Nov 15, 2014, 4:06 am
#1
Original Poster
Join Date: Dec 2011
Location: KWI
Programs: I travel for fun these days.
Posts: 383
FS BKK to be rebranded Anatara within the year.
Hello FTers,
Just heard on good authority that the Four Seasons Bangkok is to be rebranded an Anatara. It'll be shut for a while during renovations. Hopefully the Biscotti restaurant remains.... But what will happen to Gourmetfest?
DirtyDan
Just heard on good authority that the Four Seasons Bangkok is to be rebranded an Anatara. It'll be shut for a while during renovations. Hopefully the Biscotti restaurant remains.... But what will happen to Gourmetfest?
DirtyDan
Nov 15, 2014, 4:20 am
#2
Join Date: Jan 2009
Location: BKK
Posts: 6,741
I truly love that property. I don't want FS management to leave.I have a stay in a deluxe suite coming up, which is my favorite category at the hotel. I'll have to enjoy it now while I still can.
With three other FS in Thailand under the same ownership, I cannot understand why they would want to lose their Bangkok property. Anantara, while a fine brand, is not suitable for one of the city's most elegant grande dames.
From Peninsula to Regent to Four Seasons to.... Anantara. How tragic.
As I am sure you know, the owner of all Thai FS properties also owns the Anantara brand. So, my guess is that Biscotti and the World Gourmet Festival would not change.
Last edited by MikeFromTokyo; Nov 16, 2014 at 11:43 pm
Nov 15, 2014, 11:21 am
#4
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
if it became anantara, st regis could become FS?
lets hope >
FS does not want out
FS is not having problems with owner
article on Heinecke - http://www.bloomberg.com/news/2014-0...ngdom-bet.html >
lets hope >
FS does not want out
FS is not having problems with owner
first quarter of 2014...occupancy rates at his two grandest hotels, the St. Regis and the Four Seasons in Bangkok, that Heinecke says plunged to as low as 25 percent.
Last edited by Kagehitokiri; Nov 15, 2014 at 4:16 pm
Nov 16, 2014, 11:45 pm
#7
Join Date: Jan 2009
Location: BKK
Posts: 6,741
This is an interesting possibility. I could see this happening if the current FS were reflagged, as it would make much more sense for the owner's flagship Bangkok property to be under FS management rather than St. Regis. It would be a good thing for residence owners too if the property were upgraded to FS.
I believe there was talk of creating Four Seasons residences before the owner went with Starwood to manage the St. Regis hotel/residences.
Last edited by MikeFromTokyo; Nov 16, 2014 at 11:54 pm
Nov 17, 2014, 11:50 am
#8
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
I think because St Regis BK has no soul compared to the other great BK hotels. It was originally intended to be Four Seasons Residences (it is right next door to Four Seasons Bangkok) but, allegedly, there was a falling out between the owner of Four Seasons, so he turned the Residences into a St Regis hotel.
Last edited by Kagehitokiri; Nov 17, 2014 at 3:43 pm
Nov 17, 2014, 5:05 pm
#9
Join Date: Jan 2009
Location: BKK
Posts: 6,741
I think the current St. Regis could be much improved under FS management. The decor would have to be changed, but I think it could be a Four Seasons.
I still love the existing Four Seasons, so I hope this change will not happen.
I still love the existing Four Seasons, so I hope this change will not happen.
Last edited by MikeFromTokyo; Nov 17, 2014 at 5:21 pm
Nov 17, 2014, 9:39 pm
#11
Join Date: May 2011
Posts: 323
The hard product is beautiful but flawed. Last time I was there they couldn't even get the hot water working properly.
The service issues compound the hard product flaws because they don't have the slightest idea how to do service recovery when things go wrong.
Nov 21, 2014, 4:48 am
#13
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
The hotel has been really run well especially recently in the last 3 years or so. Shame for this split to occur.
Nov 21, 2014, 5:59 am
#14
Suspended
Join Date: Jan 2013
Location: Barcelona
Posts: 3,317
A lot of interesting/surprising hotel news of late.
Lanesborough to Oekter.
Pulitzer leaves SPG.
FS BKK leaves FS mgmt.
What next.....?