Kagehitokiri

scmp.com/magazines/style/travel-food/article/1995549/aman-ceo-olivier-jolivet-discusses-refocusing-brand-and
blog.ehl.edu/aman-a-reference-of-the-luxury-hospitality-industry

Aventine

That philosophy seems to have gone out the window these days. If anything, Aman is probably one of the biggest pushers on social media now.

FlyerEC

TheBrownPrince

Aman really is everywhere these days. I am very often surprised now at the number of people I encounter who've heard of the brand. The aspirational thrust has certainly worked (as it appears to be what they've been going for since this publication). Really sad for the Amanjunkies of the past.

Cityflyer10

Kagehitokiri

FS >
'asks' guests to post on tripadvisor & instagram
advertises (why?) influencer-only events
advertises influencer program taking applications
( fourseasons.com /popdown/ & /envoy/ )

aman corp has a way to go in those terms

seems to me many did not recognize amanat's behavior, and doronin simply lumped them all with amanat even if they were simply unaware, including zecha who i cant imagine had a clue re amanat

as aman changes, becomes even more important to track staff, owners, variation

giri - interesting comparison >
1550 > 3300 entry room
4350 > 6200 top room
2500x4 (optional 300 board) home

dr58

Does anyone know what's going on with the homes at Amangiri? Last I heard, they were developing quite a few home sites (30+?) and I find it interesting that the property is renting one out and showing availability on its website. If I recall, at other properties, we've had to ask management about villa/home rental prospects; they weren't bookable online. Is the Mesa Home basically a model home that you can pay $10k+/night to stay in?

Cityflyer10

BESVISOR

Official announcements of what's in the pipelines aren't out yet but it may be more "Glamping Tents" than "Homes" from what I've heard. To @Cityflyer10 's comment, they haven't sold homes so may have decided to go with a different creative approach, glamping tents might be a lot more appealing/unique to guests or potential buyers. Excited to see what's ahead and should be amazing. At least from a hard product standpoint.

Kagehitokiri

many (or most, for detached villas) in hotel website reservations >
yangyun, nusa, pulo, puri, noi, zoe, yara, gani, nemu (giri, dari, nera = 1)
fourseasons.com/privateretreats
aubergeresorts.com/vacation-home-rentals
only in US are detached villas mostly not in hotel inventory

dr58

I guess I'm just surprised at the rate (which is 2x similar rentals at Amangani) and what little is included. While the hard product looks amazing, it frankly seems like planning everything around the stay will be a lot of work and a lot of money beyond the rate. Not looking for handouts and I definitely understand/appreciate the privacy premium, but when we've done home rentals at places like Blackberry Farm or Singita at similar price points, the resort basically handles everything else (transfers, chef, activities, other cool things you'd never think of before arriving, etc.). Maybe I'm just not a hardcore enough Amanjunkie, but $10k/night to stay in a model home and then pay for drinks on top of it feels a little bit like a plot from the next season of "Arrested Development."

Of course, if anyone has stayed in the Mesa Home and thinks I'm off base, I'd love to hear from you!

Interesting. I received a brochure a few years ago--maybe from Aman, maybe from an affiliated developer, I can't recall--with some information and recall seeing something about 35 or 36 homesites being developed. Maybe they were just testing the waters. The numbers struck me as high relative to the location, even for Aman, so I am not surprised to hear about the pivot.

dr58

That's helpful to know. I hadn't noticed that previously with respect to the non-US Amans, but I usually book those trips through through a TA and believe Aman was using its old reservation system last time I searched or booked anything directly. It seems that at some of the properties (like Amangani), residences are also permitted to be listed through rental brokers.

Kagehitokiri

aman residence rates online >
1998 puri pulo , 1999 dari
2002 "villa life" , 2003 "aman villas"
2005 yara , 2006 gani
seems gani 1st detached villas in inventory in US, ahead of reunion
had forgotten re "amanews"

my point was giri rate is good vs rooms
added to rates in 2013, after charity auction in 2012
giri owner also owns gani, dunton, FS santa fe, le melezin

btw owner's villas include rosewood montecito and qualia
at amanjena not sure if it is an owner's villa or GM's villa

blackberry residences are not staffed. (clearly issue is staff costs, for in the US and some other places.) twin farms and the point are more than blackberry as they include alcohol and have many fewer rooms, so far none of those properties have any rooms with private pools etc

re numbers of originally proposed aman villas - 11 dari , 33 pulo
dari: "80% of site is held under private leases with village landowners"
recently: jena, kila, wana, wella (jena, wella, ruya had original plans)
seems aman owned bora bora land, wonder if residences possible
land (leasehold vs freehold) may be issue for some residences

ex-rafael Mark NY only sold 5 of 38 co-ops, leasehold likely a factor
all unsold ended up in hotel inventory, multiple at extremely high rates

junkiepusher

Ericka