Lufthansa to introduce new/revised branding & livery in 2018
Jan 16, 2018, 4:30 am
#16
Join Date: Jun 2017
Location: Scotland
Programs: BA Bronze
Posts: 28
Have to disagree. Their look is old. It's long in the tooth and needs a re-design.
There are ways to update a corporate look and still stay classy. The recent AA rebrand is an example. The logo is perfection. It honours AA's historical eagle logo, but also look fresh, sharp and modern. Same with the typeface they chose also.
There are ways to update a corporate look and still stay classy. The recent AA rebrand is an example. The logo is perfection. It honours AA's historical eagle logo, but also look fresh, sharp and modern. Same with the typeface they chose also.
Jan 16, 2018, 4:51 am
#17
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
There are a number of reasons why LH picked certain colors. White for example shows faults far easier than other colors. Even today it is important: the A380 for example needs to be cooled inflight during day flights because the sun heats up even the white fuselage. NZ with their black livery must have substantial extra cooling costs.
The grey came in because Airbus used a lot of composite panels which no longer allowed the silver metal look you could do on Boeing and DC10s. Which is also a reason why AA had to redo their design scheme. Some background on the initial branding is in this book: https://www.amazon.com/A5-05-Lufthan.../dp/3037782676
Curious why @FrankFurtFlyer and others just picked the fantasy liveries (which @N830MH probably only randomly found on the internet) as the design that will come next month
The grey came in because Airbus used a lot of composite panels which no longer allowed the silver metal look you could do on Boeing and DC10s. Which is also a reason why AA had to redo their design scheme. Some background on the initial branding is in this book: https://www.amazon.com/A5-05-Lufthan.../dp/3037782676
Curious why @FrankFurtFlyer and others just picked the fantasy liveries (which @N830MH probably only randomly found on the internet) as the design that will come next month
Jan 16, 2018, 5:47 am
#18
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
Last edited by oliver2002; Jan 16, 2018 at 6:07 am
Jan 16, 2018, 6:56 pm
#20
Join Date: Nov 2009
Location: 6km East of EPAYE
Programs: UA Silver, AA Platinum, AS & DL GM Marriott TE, Hilton Gold
Posts: 9,582
Jan 17, 2018, 7:41 am
#21
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
For those researching, this is a nice link list of the main 3 liveries used so far (1950, 1968, 1989) and 11 variants: Uebersicht ueber die 14 Lufthansa-Liveries
Jan 17, 2018, 2:30 pm
#22
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
There are a number of reasons why LH picked certain colors. White for example shows faults far easier than other colors. Even today it is important: the A380 for example needs to be cooled inflight during day flights because the sun heats up even the white fuselage. NZ with their black livery must have substantial extra cooling costs.
The grey came in because Airbus used a lot of composite panels which no longer allowed the silver metal look you could do on Boeing and DC10s. Which is also a reason why AA had to redo their design scheme. Some background on the initial branding is in this book: https://www.amazon.com/A5-05-Lufthan.../dp/3037782676
Curious why @FrankFurtFlyer and others just picked the fantasy liveries (which @N830MH probably only randomly found on the internet) as the design that will come next month
The grey came in because Airbus used a lot of composite panels which no longer allowed the silver metal look you could do on Boeing and DC10s. Which is also a reason why AA had to redo their design scheme. Some background on the initial branding is in this book: https://www.amazon.com/A5-05-Lufthan.../dp/3037782676
Curious why @FrankFurtFlyer and others just picked the fantasy liveries (which @N830MH probably only randomly found on the internet) as the design that will come next month
Jan 17, 2018, 4:48 pm
#23
Join Date: Sep 2015
Programs: LH SEN; BA Gold
Posts: 8,402
Given that it will be an evolution of the livery, I'd delete the grey belly, use a darker blue, a slightly paler yellow (I think the yellow is rather shrill. Particularly if it's applied to large surfaces like gate/check-in/service desk) and call it a day. It would certainly fit the blue seating in their A350.
Jan 18, 2018, 12:34 am
#24
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
Qantas and Cathay have gone all white, Swiss and Austrian are all white. So my guess is blue tail with simpler white crane logo, all white (maybe a blue or yellow accent along the body) with facelifted typeface in a new size, and the crane in a new position. Curious how they will do the engines.
Jan 18, 2018, 12:38 am
#25
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,626
Given that it will be an evolution of the livery, I'd delete the grey belly, use a darker blue, a slightly paler yellow (I think the yellow is rather shrill. Particularly if it's applied to large surfaces like gate/check-in/service desk) and call it a day. It would certainly fit the blue seating in their A350.
Jan 18, 2018, 1:04 am
#26
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,626
Qantas and Cathay have gone all white, Swiss and Austrian are all white. So my guess is blue tail with simpler white crane logo, all white (maybe a blue or yellow accent along the body) with facelifted typeface in a new size, and the crane in a new position. Curious how they will do the engines.
Jan 18, 2018, 1:14 am
#27
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
The F/C cabins havent had any LH 'yellow' since quite sometime (2003 for C and 2008 for F?) The Y cabin went nearly all blue with the A359. The LED lighting/accents in the A320 and A359 still have the yellow. See above for the color guideline.
Jan 18, 2018, 1:23 am
#28
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,132
This blog Caixa Preta da Solange: Plantão Caixa Preta says that a 'reader' sent them this rendering that is supposed to happen with '99% certainty'. Lets see
Maybe the engines are the 1% uncertainty
Maybe the engines are the 1% uncertainty
Jan 18, 2018, 1:51 am
#29
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,626
Still, it would be the first livery without any yellow. Hope it‘s not going to happen. The yellow seems to be more iconic than the blue (hence yellow and not blue pens etc.), blue is really overused, incl. big blue, Facebook, outlook etc. There are very few yellow widgets on my phone...
Last edited by worldclubber; Jan 18, 2018 at 1:59 am
