Lufthansa to spin off Miles&More into a new independent company with WorldShop
#32
Original Poster
Join Date: Dec 2011
Location: Travelling EMEA
Programs: LH SEN*2
Posts: 798
You can't even imagine what length people go thru to get extra °P on a weekly basis. Just read a bit here: http://www.vielfliegertreff.de/payback-webmiles-co/
http://www.loyaltypartner.com/custom.../our-approach/
Analytical customer management
The first step is to identify the potential that a company can open up among its (potential) customers. For this purpose, it must understand the behaviour, requirements and structure of its customers (customer insight). Companies usually have access to a huge volume of customer and transaction data, but this data is rarely compiled and evaluated in a focussed and directed way so that it can be converted into sound customer knowledge that can be used for successful customer orientation. This analytical work serves as the basis for developing successful customer management solutions for marketing, sales and service.
The first step is to identify the potential that a company can open up among its (potential) customers. For this purpose, it must understand the behaviour, requirements and structure of its customers (customer insight). Companies usually have access to a huge volume of customer and transaction data, but this data is rarely compiled and evaluated in a focussed and directed way so that it can be converted into sound customer knowledge that can be used for successful customer orientation. This analytical work serves as the basis for developing successful customer management solutions for marketing, sales and service.
http://www.payback.de/pb/start
What they are collecting:
http://www.payback.de/pb/id/252680/
Now we have Amex bought PayBack:
http://www.loyaltyconsulting.co.uk/l...oyalty-partner
What is in the way of AMEX exploiting PayBack fully, alright, the slight problem of German data protection laws.
But they will disappear soon:
http://lobbyplag.eu/browse/show/a4i2+
When did you pay last time for your lobbyist in Brussels?
#33
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,130
Bernie, M&M bought the LPS backend precisely to analyse you that way. It was implemented in Feb 2012. Have you noticed anything so far? They already have two years of data about you... @:-)
#34
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
Perhaps the OP has not noticed anything from the NSA either however that still doesn't mean that data privacy is being respected.
#35
Original Poster
Join Date: Dec 2011
Location: Travelling EMEA
Programs: LH SEN*2
Posts: 798
And if you remember, I have noticed certain profiling activities, which you, helpful as always, confirmed with a nice power point
Again, one company which I tend to trust in those matters doing that, yes.
#36
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,130
Well, I have global entry, so the DHS and sundry know me in and out. Amex loves me too, and if the NSA is datamining my FT and FFP activity they are probably filing my data under &.
#37
Original Poster
Join Date: Dec 2011
Location: Travelling EMEA
Programs: LH SEN*2
Posts: 798
Surely a number of people tend to nihilism in those times, I do not.
If someone loves to have a world I which you get for very little money to know everything about everybody, have at it hoss.
But since that does not reflect the cultural model/vision I and many others adhere to, please allow me to not subordinate to that "new vision", I have seen it elsewhere at work and don't want it.
#38
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
This is not a matter of roll eyes.
It is simply that once you start running down the slippery slope of ignoring the law and the constitution the place you can end up is very worrisome.
#40
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,257
That picture must be on the web about Pi x 1 gazillion times.
"the horrible truth behind whipped cream" will give you a great many hits.
#41
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,257
Even the 4th Reich Google has a rather disappointing overview of its foreign spying operations. But that doesn't mean they do not try.
I often wished they would actually be better in tracking me as nothing grosses me out more than the constant bombardment on YouTube with female beauty products and kids stuff ... makes me miss the usual dose of spam for manhood pills, gambling, and fetish smut.
#42
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,130
Even in the US it didn't work for us... the reason behind it is that I kept changing credit cards based on who had better a bonus, so target missed both our kids. Unlike this story about datamining excellence:
http://www.forbes.com/sites/kashmirh...er-father-did/
http://www.forbes.com/sites/kashmirh...er-father-did/
#43
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
Isn't that the truth......Now the gate lice with any piece of plastic board with near-top tier elites.....
#44
Original Poster
Join Date: Dec 2011
Location: Travelling EMEA
Programs: LH SEN*2
Posts: 798
Even in the US it didn't work for us... the reason behind it is that I kept changing credit cards based on who had better a bonus, so target missed both our kids. Unlike this story about datamining excellence:
http://www.forbes.com/sites/kashmirh...er-father-did/
http://www.forbes.com/sites/kashmirh...er-father-did/
It links to the NYT:
http://www.nytimes.com/2012/02/19/ma...ted=1&_r=2&hp&
And this is what totally scares me off:
The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”
Also linked to your Guest ID is demographic information like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you own.
Also linked to your Guest ID is demographic information like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you own.
#45
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,257
Other than the porn industry and the airlines, no one stands up for our needs & rights. So no matter how they behave, they always have my partial support @:-).