New LH Ad campaign motto: 'Nonstop you'

Reply

Old Mar 2, 12, 2:38 am
  #46  
Senior Moderator, Moderator: Community Buzz, and Ambassador: Miles & More (Lufthansa, Austrian, Swiss, and other partners)
2019 FlyerTalk Awards
 
Join Date: Jun 2005
Location: 150km from MAN
Programs: LH SEN** HH Gold
Posts: 26,538
Originally Posted by oliver2002 View Post
Germany love short claims in english they can understand.
Reminds me of the tag line used by a Japanese cosmetics company in the 70s: "For beautiful human life".
NewbieRunner is offline  
Reply With Quote
Old Mar 2, 12, 3:04 am
  #47  
 
Join Date: Jun 2011
Location: Köln/Deutschland
Posts: 379
Originally Posted by oliver2002 View Post
Germany love short claims in english they can understand.
That's not true, most Germans do not understand english claims and also most Germans do not like them. Most companys here in Germany now uses German claims, english claims are outdatet.

VW: Das Auto
BMW: Freude am Fahren
McDonalds: Ich liebe es
Douglas macht das Leben schöner

usw.
Kölner is offline  
Reply With Quote
Old Mar 2, 12, 3:15 am
  #48  
Moderator: Lufthansa Miles & More, External Miles & Points Resources
Original Poster
2019 FlyerTalk Awards
 
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 35,985
Some (misunderstood) examples of the past:

oliver2002 is offline  
Reply With Quote
Old Mar 2, 12, 3:42 am
  #49  
 
Join Date: Oct 2010
Location: SEA
Programs: AS 75K, TK ELPL, Hilton Diamond, SPG/Marriott Gold
Posts: 7,248
Originally Posted by htb View Post
I'm sure the slogan doesn't mean anything in real English. But as a German I can imagine that it will be a big hit.

"nonstop" has a positive meaning as used in "nonstop flight / Nonstop-Flug" (as opposed to "direct flight"). It's not used in any other context in German, as far as I can see.

"you" implies that it's all about YOU.

So the slogan puts "you" in the vicinity of something positive "nonstop", implying that LH is careing about YOU NONSTOP. Add to that the pictures of the young people in the adds and you can see what kind of people they are addressing.

HTB.
Ohh. It finally makes sense to me...

Before, I was a bit because when I fly Lufthansa, I'm always connecting in either FRA or MUC...
PVDtoDEL is offline  
Reply With Quote
Old Mar 2, 12, 4:46 am
  #50  
gum
 
Join Date: Sep 2004
Location: Southern Bavaria, Germany
Programs: LH Blue, BA Blue, Hyatt Gold
Posts: 1,512
Thank you for the great list

Originally Posted by oliver2002 View Post
Some (misunderstood) examples of the past:

gum is offline  
Reply With Quote
Old Mar 2, 12, 5:14 am
  #51  
FlyerTalk Evangelist
 
Join Date: Jun 2005
Location: Point Place, Wisconsin
Programs: LH HON, BA Gold, CX DIA, EK Gold
Posts: 14,498
"Irish Mist" deoderant was also launched in Germany but was for unknown reasons not very popular !
Rambuster is offline  
Reply With Quote
Old Mar 2, 12, 11:11 am
  #52  
 
Join Date: Mar 2011
Posts: 2,781
Originally Posted by htb View Post
I'm sure the slogan doesn't mean anything in real English. But as a German I can imagine that it will be a big hit.

"nonstop" has a positive meaning as used in "nonstop flight / Nonstop-Flug" (as opposed to "direct flight"). It's not used in any other context in German, as far as I can see.

"you" implies that it's all about YOU.

So the slogan puts "you" in the vicinity of something positive "nonstop", implying that LH is careing about YOU NONSTOP. Add to that the pictures of the young people in the adds and you can see what kind of people they are addressing.

HTB.

Thanks. To me it just seems like two positive words put together without making much sense.

Will this be used in the US and other English speaking countries?


I travel to Germany a fair amount and am always surprised how many slogans/advertisements have English in them. Skimming through my freundin's Cosmo, there are lots of ads that are partially or totally in English.
will2288 is offline  
Reply With Quote
Old Mar 2, 12, 12:24 pm
  #53  
 
Join Date: Sep 2005
Location: BOM-SIN-EWR
Programs: UA*G (1K again), Sixt Plat, *was*: SQ QPP01 & SK EBS/EBG, LH SEN, AA EXP, 9wPlat
Posts: 7,709
Originally Posted by Maluku_Flyer View Post
The FA actually looks OK. No need for a Bäh next to her.
Yes, in the picture maybe - but it speaks of the general population of LH FAs - bäh is more like it!

Only one has been actual eye-candy that I have found on my travels aboard LH...but QR had quite a few staying in my SIN hotel - almost *all* were awesome.
SuperFlyBoy is offline  
Reply With Quote
Old Mar 2, 12, 1:06 pm
  #54  
 
Join Date: Jul 2011
Location: VIE
Programs: LH SEN
Posts: 204
Originally Posted by Rambuster View Post
did you apply for a job at LH as new Chef of Marketing?
root66 is offline  
Reply With Quote
Old Mar 3, 12, 1:52 am
  #55  
htb
 
Join Date: Aug 2005
Programs: LH FTL (soft landing), UA*G(1K), PC Spire Amb, Marriott Gold (by virtue of UA*G), Accor Gold
Posts: 4,542
Originally Posted by SuperFlyBoy View Post
...but QR had quite a few staying in my SIN hotel - almost *all* were awesome.
I don't know about QR, but on Singapore Airlines the hiring practices (e.g. inspecting the applicant's face "could this be a pimple!?") and the pressure excerted on flying staff concerning their weight (they get into trouble if their uniforms don't fit within a period of a few years!) are inhuman. I'm not really sure customers should support this kind of selection any more these days. Recommending and selecting airlines based on how beautiful their (mainly female) staff appears strikes me as extremely sexist each and every time I read about it on this board.

HTB.
htb is offline  
Reply With Quote
Old Mar 3, 12, 1:56 am
  #56  
 
Join Date: Sep 2005
Location: BOM-SIN-EWR
Programs: UA*G (1K again), Sixt Plat, *was*: SQ QPP01 & SK EBS/EBG, LH SEN, AA EXP, 9wPlat
Posts: 7,709
Originally Posted by htb View Post
I don't know about QR, but on Singapore Airlines the hiring practices (e.g. inspecting the applicant's face "could this be a pimple!?") and the pressure excerted on flying staff concerning their weight (they get into trouble if their uniforms don't fit within a period of a few years!) are inhuman. I'm not really sure customers should support this kind of selection any more these days. Recommending and selecting airlines based on how beautiful their (mainly female) staff appears strikes me as extremely sexist each and every time I read about it on this board.

HTB.
That's SQ. Not necessarily QR.

Further, I have seen LH crew become borderline racist at times - not to me, but to others.

I also have had some bad experiences, and some great ones. (Probably only due to being in F)

However, they seem to want to ensure that their FAs (especially Indian crew) are kept on contract and quite a few are terminated after the contract expires.

(And it's only human to be attracted to someone else based on looks! )
SuperFlyBoy is offline  
Reply With Quote
Old Mar 3, 12, 3:28 am
  #57  
 
Join Date: Feb 2005
Location: ZG
Programs: LH HON, Qantas Platinum, Amex Centurion
Posts: 207
Originally Posted by root66 View Post
did you apply for a job at LH as new Chef of Marketing?
My compliments! Well done - I really hate the camping chair atmosphere and the imploded bin capacity.
ThorstenCGN is offline  
Reply With Quote
Old Mar 3, 12, 4:28 am
  #58  
FlyerTalk Evangelist
 
Join Date: Jan 2005
Location: VCE
Posts: 14,161
Originally Posted by ThorstenCGN View Post
My compliments! Well done - I really hate the camping chair atmosphere and the imploded bin capacity.
Camping chair- my camping chair is much more comfortable! I like the suggestion however.
TRAVELSIG is offline  
Reply With Quote
Old Mar 3, 12, 5:23 am
  #59  
 
Join Date: Aug 2011
Location: BEG
Programs: LH FTL, EY Silver, SPG Gold
Posts: 2,099
Originally Posted by Rambuster View Post
I'm gasping for air.
gojko88 is offline  
Reply With Quote
Old Mar 3, 12, 7:47 am
  #60  
 
Join Date: May 2009
Location: European: ZRH, Asian: SIN
Posts: 7,329
Could anyone print out a few dozens of those "BÄH" leaflets from rambuster and leave them in the FRA/MUC lounges next time he/she will visit there?
YuropFlyer is offline  
Reply With Quote

Thread Tools
Search this Thread