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NEK - die Neue Europakabine

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Old Aug 31, 2010, 8:11 am
  #46  
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The internal corporate bla bla on NEK in this weeks company magazine:

Armlehne rauf, Armlehne runter
Der neue Passagiersitz für die Lufthansa-Europakabine hat ausgiebige Tests hinter sich
Am Ende war das Anforderungsdokument für den neuen Passagiersitz, der ab Dezember mit dem neuen Bordpro-dukt im Europaverkehr starten soll, ein dickes Buch mit 225 Seiten.
„Bevor man sich an die Arbeit an einem völlig neuen Flugzeugsitz macht, schaut man sich erstmal den bisherigen Sitz ganz genau an“, beschreibt Michael Schell den ersten Schritt auf dem langen Weg zum neuen Sitz. „Wir befragen Kunden, Reini-gungspersonal, Flugbegleiter und Techniker intensiv zum aktuell eingesetzten Sitz. Probleme, Lob und Kritik werden aus-gewertet und wandern in das Lastenheft für die Neukonstruktion“, erklärt der verantwortliche Entwicklungsingenieur für die Umrüstung der neuen Lufthansa-Europakabine. „ ,Lessons learned‘, nennen wir das.“ Schon die zentralen Forderungen der gemeinsamen Ausschreibungsunterlagen von Lufthansa, Austrian Airlines und Swiss lasen sich wie ein kaum vereinbarer Widerspruch: ein großzügigeres Raumgefühl für den Fluggast bei verringertem technischen Sitzabstand und eine deutliche Gewichtsreduzierung bei insgesamt gesteigerter Haltbarkeit und Belastbarkeit. Größer hätte die Herausforderung an die Entwickler kaum sein können. Anfang Dezember 2009 gingen die Unterlagen den weltweit größten Sitzherstellern zu. Paral-lel beauftragte das Lufthansa- Produktmanagement zusammen mit dem Lufthansa- Brand-Management eine Londoner Designagentur, einen zeitgemäßen Auftritt für die Ausstattung der neuen Europakabine zu entwickeln. In enger Abstimmung mit den Fachabteilungen in Frankfurt wurden Farbgebung, Oberflächen und Materialübergänge festgelegt. Schon im Januar 2010 trafen die technischen Zeichnungen und Konstruktionsbeschreibungen der Sitzhersteller ein. Ein Team aus Produkt-managern, Designern, Technikern, Crew-Vertretern, Marketing- und Vertriebsfachleuten traf eine Vorauswahl von vier ver-schiedenen Sitzmodellen, von denen die Hersteller mehrere Prototypen bauten. Die praktischen Tests konnten beginnen. „Wir haben erstmal den subjektiven Eindruck entscheiden lassen“, sagt Andreas Schöniger, der verantwortliche Produktma-nager für Kabinenausstattung und Sitze. „Statt nackter Fakten und objektiver Messwerte haben wir gleich zum Auftakt unse-re Test-Zielgruppe unter realitätsnahen Bedingungen mit den Prototypen konfrontiert.“ Alle Prototypen der Sitzalternativen, einschließlich der aktuellen Sitze, wurden in das 1:1-Modell einer A320-Kabine im Lufthansa-Testcenter eingebaut und insgesamt 269 Vielflieger zum ‚Probesitzen‘ eingeladen. „Weiteres Feedback kam von unseren Vorständen, Management-Kollegen, Vertretern des fliegenden Personals und Mitarbeitern aus Vertrieb, Marketing und Technik“, berichtet Schöniger. Die Resonanz der Tester war überaus positiv, der Gewinn an Raumgefühl und Komfort hat alle Testteilnehmer auf Anhieb überzeugt. Die Marktforschungsabteilung der Lufthansa und ein externes Institut, das sich auf Kundenforschung speziali-siert hat, arbeiteten das gesammelte Feedback zu einer Entscheidungsgrundlage auf. „Von den vier getesteten Sitzmodel-len hat sich ein Prototyp durchgesetzt“, resümiert Schöniger. „Bei der Entscheidung gaben Raumgewinn für die Fluggäste und die Aussicht auf geringere Wartungskosten den Ausschlag.“ Jetzt begann die Arbeit an den Details. In einem Workshop mit Ergonomie-Experten von der Technischen Universität München wurde die Sitzposition und die Sitzkontur optimiert. Die Sitze absolvierten die gesetzlich vorgeschriebenen Sicherheitstests ebenso wie die Lufthansa-spezifischen Dauerbelas-tungstests. „25 000 mal Armlehne rauf, 25 000 mal Armlehne runter – das gehört nun mal dazu“, sagt Milutin Bogdanovic, Systemingenieur für Flugzeugsitze bei Lufthansa Technik. „Spektakulärer war da schon der erste der drei großen Abnahme-termine.“ Der fand nämlich virtuell statt – als Computersimulation in 3D. Auf diese Weise legten alle am Projekt Beteiligten gemeinsam die letzten Änderungen fest. „Abschließende Freigaben werden allerdings noch immer am realen Prototyp er-teilt, da muss auch die Haptik stimmen“, weiß Bogdanovic. Der Sitz der neuen Europakabine ist derzeit bereits in der Pro-duktion, Stück für Stück und größtenteils in echter Handarbeit. „Mehr Raumgefühl, erhöhter Komfort und verbesserte Wirt-schaftlichkeit in Kombination mit einer hohen Zuverlässigkeit – all das konnte in einer intensiven Zusammenarbeit unserer Spezialisten mit der Firma Recaro realisiert werden“, sagt Christian Körfgen, Leiter Produktmanagement und Innovation für Kont und Interkont. „Bis zum Herbst werden die ersten Sitze ausgeliefert. Das ist eine echte Aufwertung unseres Angebotes auf den deutschen und europäischen Strecken.“

Ab November können Lufthansa-Mitarbeiter die neuen Sitze im Rahmen einer internen Roadshow begut - achten und selbst auspro - bieren. Die ersten Flugzeuge mit der neuen Europakabine gehen dann im Dezember 2010 in den Linieneinsatz. Offiziell vor ge-stellt werden die neue Europakabine und der Sitz den Medien, der Öffentlichkeit und Lufthansa- Fluggästen nach dem Jahreswech-sel.
oliver2002 is offline  
Old Aug 31, 2010, 10:02 am
  #47  
 
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LH LCC

Thanks to the OP for detailed update. I do realize that I get a lot of surreal amusement out of the marketing lingo but the factoids are most welcome ^ .
Originally Posted by LHPII
....completely wrong impression. Seat pitch has completely lost its value as benchmark comparison with new generations of seats on the market. Living space is a new measurment.
ROFLMFAO!

What's next "Kraft durch Enge?", "Pressure makes diamonds?".

Gives the NEKrophilia class an entirely new perspective.
....going low-cost does not mean going no-frills!
Then why do you shy away from LCC comparisons so much?
Originally Posted by 8420PR
I think the intentions are very good.

The challenge to all business in a competitive environment is to reduce costs while increasing customer percieved value (relative to the competition)..
Which competitive environment ? The Bundesgrenzschutz has more competition than Lufthansa.
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Old Aug 31, 2010, 10:53 am
  #48  
 
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Seem to remember LH adding more seat on the A320/21 fleet about four years ago, and now another few rows, hope this is the maximum they can squeeze in!

New seat great but less pitch is painful on the longer flights such as FRA-LIS or MUC-DME. Not to mention that the DME flights are charged at above Euro 1000, I guess Aeroflot or Air Berlin are starting to look good!

Catering is of no importance on a 90 minute hop, so long as they have some water or sodas. With fares as low as Euro 99, this is no surprise. LH knows prices are not going up, we refuse to pay them on most routes, and EasyJet and Ryanair have taken away market share and will continue to nibble away.

A little unfair to those connecting to a long haul flight. Nice to have proper bins in the 737 fleet, save me racing on board first! No area to hang coats or jackets, wonder what all these people do in taxis, anyway most walk around in cheap suits some even in the "no wrinkle" type, fail to see the drama.

As we collect the miles and the benefits on the ground we are partly to blame so have to live with the new service to ensure LH does not go bust or worse, cancels the miles & more program all together!!
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Old Aug 31, 2010, 12:55 pm
  #49  
 
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Originally Posted by Golden
Air Berlin are starting to look good!
Air Berlin currently have an extra row of seats (or 2 in the A321) than this proposal by Lufthansa, and when I have flown they have been the old type seats which feel very crampt.
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Old Aug 31, 2010, 1:57 pm
  #50  
 
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I checked the seat thickness of the current seats this weekend: it is some 6-6,5 cm = 2,5 in. I wonder how much thinner the new seats will get Moving the storage for magazines up (like on the newer Recaros) will however create some "living space".
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Old Aug 31, 2010, 4:16 pm
  #51  
 
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Originally Posted by Golden
No area to hang coats or jackets, wonder what all these people do in taxis, anyway most walk around in cheap suits some even in the "no wrinkle" type, fail to see the drama.

As we collect the miles and the benefits on the ground we are partly to blame .
ROFL

Prefer shorts and flipflops in taxi , except when I cab it from FRA to DME in the
winter , a bit nippy for the toes during lunch stop in MSQ , but then I get double MM creditcard miles at MVQ when filling the taxi up.
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Old Sep 1, 2010, 1:32 am
  #52  
 
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Originally Posted by Golden
No area to hang coats or jackets, wonder what all these people do in taxis, anyway most walk around in cheap suits some even in the "no wrinkle" type, fail to see the drama.
Not sure why we are comparing space to hang a coat of a car that is 4 to 5 meters long and not even 2 meters wide with that of a commercial airliner which is 40 meters long and 6 meters wide.

But still, I can put an end to your wondering. In taxis, there very often are coat hooks. On top of that taxi rides usually don't last very long (although admittedly Munich airport to Munich city with a little traffic lasts as long as the flight from FRA). In places where there are no coat hooks I can still take the jacket off and fold it on my knees (which is immesurably cleaner and less prone to damage that stuffing it with pieces of hand luggage in an overhead bin). For much longer rides I take a limo service anyway, and those cars do have coat hooks, sometimes even hangers.
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Old Sep 1, 2010, 9:26 am
  #53  
 
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I cannot understand why LH stops offering a wardrobe for C passengers?

Especially in winter when wearing a suit and a coat I am happy that my coat can be put in the wardrobe and not in the overhead bin (where other passengers would put their luggage on my coat).

Interesting to read that LH can put new seats in their whole shorthaul fleet within 12 months (more seats means more lights, more A/C vents,...)but needs 5 years to put 8 new F seats in their longhaul fleet
Tirreg is offline  
Old Sep 1, 2010, 9:29 am
  #54  
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Originally Posted by Tirreg
I cannot understand why LH stops offering a wardrobe for C passengers?
BA still offers full wardrobe service intra-Europe: they hang up your jacket or coat and (80% of the time in my personal experience) they bring it back to your seat. Even on a 40mn flight between LHR and CDG.
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Old Sep 1, 2010, 10:31 am
  #55  
 
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Originally Posted by Tirreg

Interesting to read that LH can put new seats in their whole shorthaul fleet within 12 months (more seats means more lights, more A/C vents,...)but needs 5 years to put 8 new F seats in their longhaul fleet
Because this way they can make more money. They will not be able to charge more just because they have the new F in.

Everybody runs like there is no tomorrow if there is money to make but get pretty lame when they get charged for something (e.g. for new seats)
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Old Sep 4, 2010, 1:16 am
  #56  
 
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Originally Posted by oliver2002
Fit 48-60 longhaul C seats in each A32S and give everyone a locker gimme a break.
Not unless the longhaul C seat is fully flat

Last edited by KIXJNB; Sep 5, 2010 at 3:12 am
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Old Sep 4, 2010, 7:18 am
  #57  
 
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What I don't get with this move is that - in practical terms spoken - the C cabin gets downgraded. The new cabin is a nice thing, especially new seats may be nice. However, the removal of the wardrobe as well as the middle-seat table respectively the possibility of adjusting the armrest is a major "service enhancement" IMHO. Especially the wardrobe is an issue during the winter months as all stuff put in the overhead bins will get crinkled and in the worst case stain-dirty. And no, I won't put my Cashmere coat up there!

It's similiar with Swiss. No moving armrest and no wardrobe, but at least they have the Business-Upgrade Option respectively nice fare on my shuttle route LHR-ZRH. And I don't expecet that LH will adopt this approach, the prices will stay high.

And BTW, it's ridiculous to see how fast LH can change the European fleet compared to the international fleet (new F and maybe new C). It's just about money. That's perfectly fine, we're all in business. But just be honest and don't bother me with marketing gimmick!
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Old Sep 4, 2010, 5:06 pm
  #58  
 
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Originally Posted by volta

- seat pitch will be decreased, but living space will be increased in return due to a new thinner seat design

I'm really interested to see statement in reality, make something smaller, but things end up being bigger
That's the same what already happened on the longhaul fleet. In my opinion the new seat design actually gives you more space.
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Old Sep 6, 2010, 2:06 am
  #59  
gum
 
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@Oliver2002: Thanks for the great post

Especially the following new wording is really impressive:

"verringertem technischen Sitzabstand"

So the squeezing in of more and more (paying) pax which indeed feel a spacier cabin is only a "lowered technical seat pitch".

Really great marketing language. Only worry when the majority of customers will look behind it....
gum is offline  
Old Sep 6, 2010, 2:20 am
  #60  
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In todays Handelsblatt they write that the C cabin on shorthaul is kept for image purposes only and that the only requirement there seems to be to keep separation from the neighbour to make working inflight possible, which will include wifi on short haul...
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