Goodbye Lan, Hello LATAM?
Lan just announced on twitter:
LAN and TAM have joined to create a new airline: LATAM! Check out our logo! #buildingLATAM https://twitter.com/lanairlinesusa/s...89268574322688 https://pbs.twimg.com/media/CLuvQVtW8AEpNJs.jpg What do you guys think? I like LAN's current image/branding, there was no need to change it. |
:(
Really hideous...
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Originally Posted by fmisle
(Post 25230142)
(which I think it's horrible and looks like from the 80's)
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Actually not too bad - have a look at the corporate video..
I can see where the 80s comment comes from but actually I like it....perhaps after seeing the video you may soften a little. I think it's very professionally done...
GD ps when is the direct LHR to LIM flight going to start??? |
I think the existing LAN logo looks simple and elegant. This new thing? Wow ... and not "wow" in a good way.
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The just released another version on Twitter, with a darker background color.
https://pbs.twimg.com/media/CLvBYkqWoAAk4H1.jpg |
Is there guidance on how we should pronounce it?
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Originally Posted by OskiBear
(Post 25231737)
Is there guidance on how we should pronounce it?
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What about LANPASS? Will that become LATAMPASS? That sounds too much like a program that ensures you get the dreaded TSA "SS" screening when flying from LA (either Los Angeles or Louisiana) to TAMPA. :eek:
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People, especially FTers always seem to have an attachment to their brands and associated liveries, so I don't doubt that people will not like the new brand and then I guess time will tell if it grows on everyone or not
But wow, how much brand value is LATAM pissing away by giving up the LAN and TAM brands? And how much is the rebranding exercise going to cost? Just imagine, ever single shelf wobbler in every single LAN and TAM outlet. |
Originally Posted by JohnnyColombia
(Post 25232391)
But wow, how much brand value is LATAM pissing away by giving up the LAN and TAM brands? And how much is the rebranding exercise going to cost? Just imagine, ever single shelf wobbler in every single LAN and TAM outlet.
Just thinking about the US mergers of the past decade, none adopted a new name -- they all stuck with the stronger of the known brands: Delta, AA, United, and Southwest. Even Avianca decided to retire the Taca name and keep Avianca as the unified brand rather than come up with something new. |
Originally Posted by sdsearch
(Post 25232346)
What about LANPASS? Will that become LATAMPASS?! :eek:
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them. |
Originally Posted by sbm12
(Post 25232639)
Nope. Even with the travel experience rebranding the loyalty programs remain independent. http://blog.wandr.me/2015/08/lan-tam...remains-split/ (link to my blog; disclosed per FT rules)
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them. |
Originally Posted by HMO
(Post 25231820)
The sound in Portuguese is something like "La" from Laredo and "Tam" from Tampa.
It doesn't exactly roll off the tongue. I would have preferred it if they just called the whole airline "LAN," but they didn't ask me. I'm glad the US airlines didn't feel the need to become ContinentalUnited or NorthwestDelta or USAmerican. :) It seems like the changes don't hit until 2016. I guess I'll enjoy my last LAN flights this fall. |
Whatever the standard pronunciation may be, I'm sure the Argentinos (and some of the Uruguayos) will put the accent on the syllable opposite of the rest of the Spanish-speaking world.
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