Goodbye Lan, Hello LATAM?
#1
Original Poster
Join Date: Aug 2011
Location: BCN
Programs: AA EXP, Marriott Titanium & LT Gold
Posts: 125
Goodbye Lan, Hello LATAM?
Lan just announced on twitter:
and attached the new logo (which I think it's horrible and looks like from the 80's)
What do you guys think? I like LAN's current image/branding, there was no need to change it.
LAN and TAM have joined to create a new airline: LATAM! Check out our logo! #buildingLATAM https://twitter.com/lanairlinesusa/s...89268574322688
What do you guys think? I like LAN's current image/branding, there was no need to change it.
#4
Join Date: Jun 2011
Location: London
Programs: BAEC Gold, Hilton Gold, IHG Gold Ambassador
Posts: 142
Actually not too bad - have a look at the corporate video..
I can see where the 80s comment comes from but actually I like it....perhaps after seeing the video you may soften a little. I think it's very professionally done...
GD
ps when is the direct LHR to LIM flight going to start???
GD
ps when is the direct LHR to LIM flight going to start???
#9
FlyerTalk Evangelist
Join Date: Jan 2005
Location: home = LAX
Posts: 25,927
What about LANPASS? Will that become LATAMPASS? That sounds too much like a program that ensures you get the dreaded TSA "SS" screening when flying from LA (either Los Angeles or Louisiana) to TAMPA.
Last edited by sdsearch; Aug 6, 2015 at 6:44 pm
#10
Ambassador: LATAM
Join Date: Aug 2010
Location: PNA
Programs: BAEC Silver
Posts: 4,624
People, especially FTers always seem to have an attachment to their brands and associated liveries, so I don't doubt that people will not like the new brand and then I guess time will tell if it grows on everyone or not
But wow, how much brand value is LATAM pissing away by giving up the LAN and TAM brands? And how much is the rebranding exercise going to cost? Just imagine, ever single shelf wobbler in every single LAN and TAM outlet.
But wow, how much brand value is LATAM pissing away by giving up the LAN and TAM brands? And how much is the rebranding exercise going to cost? Just imagine, ever single shelf wobbler in every single LAN and TAM outlet.
#11
Join Date: Sep 2012
Location: MEX
Programs: LATAMPASS, Copa ConnectMiles Gold
Posts: 266
Just thinking about the US mergers of the past decade, none adopted a new name -- they all stuck with the stronger of the known brands: Delta, AA, United, and Southwest. Even Avianca decided to retire the Taca name and keep Avianca as the unified brand rather than come up with something new.
Last edited by DarrenChannel; Aug 6, 2015 at 3:51 pm
#12
A FlyerTalk Posting Legend
Join Date: Apr 2001
Location: PSM
Posts: 69,232
Nope. Even with the travel experience rebranding the loyalty programs remain independent. http://blog.wandr.me/2015/08/lan-tam...remains-split/ (link to my blog; disclosed per FT rules)
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them.
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them.
#13
Ambassador: LATAM
Join Date: Aug 2010
Location: PNA
Programs: BAEC Silver
Posts: 4,624
Nope. Even with the travel experience rebranding the loyalty programs remain independent. http://blog.wandr.me/2015/08/lan-tam...remains-split/ (link to my blog; disclosed per FT rules)
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them.
I'm in GRU now, headed back to NYC tonight after having attended the launch event this morning. Happy to try to answer other questions if anyone has them.
#14
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,378
It doesn't exactly roll off the tongue.
I would have preferred it if they just called the whole airline "LAN," but they didn't ask me. I'm glad the US airlines didn't feel the need to become ContinentalUnited or NorthwestDelta or USAmerican.
It seems like the changes don't hit until 2016. I guess I'll enjoy my last LAN flights this fall.
#15
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,506
Whatever the standard pronunciation may be, I'm sure the Argentinos (and some of the Uruguayos) will put the accent on the syllable opposite of the rest of the Spanish-speaking world.