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Consolidated "Wynn" thread
The casino developer announced Monday that he was dropping Le Reve, which means "the dream", in favor of Wynn Las Vegas.
"Others have finally convinced me that the Wynn name would allow us to cross-market and offer a consistency of branding for all our properties," Wynn said in a prepared statement. Wynn's $2.4 billion casino is scheduled to open in March 2005. It will have 2,701 rooms and suites, 18 dining rooms, including six restaurants and a new 18-hole championship golf course. The resort plans to offer high-end boutiques and a full-service Ferrari and Maserati car dealership. |
So now, what Donald Trump (and his ego) are to Atlantic City, Syeve Wynn (and his) will be to Las Vegas.
....sigh |
IMO the more real, larger reasons for the change are that they've finally concluded that too few people know what Le Reve means in French, together with the prevailing anti-French sentiment in the U.S.
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by mtm767: IMO the more real, larger reasons for the change are that they've finally concluded that too few people know what Le Reve means in French, together with the prevailing anti-French sentiment in the U.S.</font> [This message has been edited by skofarrell (edited 06-25-2003).] |
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by skofarrell: Not likely. As mileage junkie stated is more Wynn's ego and his desire to create his "brand". He's very well know in the Vegas and in the gambling community. Why not take advantage of it? </font> |
Do the vast majority of the people know the name "Wynn" any more than "Le Reve"? I wonder.
I'm sure serious gambling folk know who Steve Wynn is, but then, they'd also probably know that he was doing a casino where the old DI was, even without seeing Wynn's name all over the place in Donald Trump style. d |
From a pure marketing standpoint, it is a wise move. Since he will eventually have casinos in three countries, building "brand" awareness is important.
.02 from a marketing professional. ------------------ Michael Steinberg Editor BizTrip www.biztrip.com A site for travelers by a traveler with 20+ years experience Please visit my site and let me know what you think. |
I think Steve Wynn is a genius! First of all I don't think he is competing with Trump, I think he is much smarter and nicer than Trump. Steve Wynn stunned me when he sold Mirage Resorts to MGM. Already terrible changes have taken place and the elegance, dignity and charm of what were Mirage hotels has diminished greatly. In fact when he made the sale, I wrote him a letter, never expecting a response. I simply wrote that we had always enjoyed the way he ran his hotels and that we were so disappointed he sold. We wished him well and good health. HE WROTE ME BACK A PERSONAL NOTE and I have saved it. I think he is an old time gentleman who knows how to treat people and run a business. I wonder though if as part of the sale he had an agreement which is quite usual, that he would not open a competing business for a certain length of time. He kept saying he bought the DI for his wife ( http://www.flyertalk.com/travel/fttr...orum/smile.gif). Perhaps enough time has elapsed that he can openly compete in the market without hurting the agreement.
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by businesstraveler: From a pure marketing standpoint, it is a wise move. Since he will eventually have casinos in three countries, building "brand" awareness is important. .02 from a marketing professional. </font> |
I believe he is in negotiations to build or take over a casino in Monte Carlo.
------------------ Michael Steinberg Editor BizTrip www.biztrip.com A site for travelers by a traveler with 20+ years experience Please visit my site and let me know what you think. |
Wynn web site updated
The Wynn web site has been updated. It now includes FAQ's and room diagrams.
FYI Michael http://www.biztrip.com |
Any "Buzz" on Wynn--opening in April
Just curious to know what the buzz, if any, on Wynn, scheduled for April opening. Looking at the website, it shows a variety of large rooms; all look good. Some rooms are in the South Tower. Any advantages, disadvantages?
Considering a June stay. Anyone know if all services will be up and running? Appreciate any info. Thanks. Here is the website. Unfortunately, it is woefully lacking in information or any special promos. www.wynnlasvegas.com |
Wynn has been very hush hush on happenings at his new place. They're cutting it close in order to be finished in time for opening, but that's pretty common. The show there, the Tony winning "Avenue Q" won't start until the fall, but the other stuff should be there. With his reputation, he won't need promos during the first few weeks, maybe months, of operation as he'll get tons of press coverage as it's the first mega-resort to open here in a few years.
Clark |
I've got a reservation for 05/06 - 05/08, so I'll report back on the hotel.
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