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Korean Air 2010 global TV ad campaign

Korean Air 2010 global TV ad campaign

Old Sep 2, 10, 2:31 am
  #1  
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Korean Air 2010 global TV ad campaign

Korean Air is launching a new global advertising campaign to elevate the brand to a whole new level. The new campaign, entitled “For life on a whole new scale”, will kick off globally in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.

Click following link to check it out.

Global version, http://www.youtube.com/watch?v=n4k_v3zNJu0

Asia regional version, http://www.youtube.com/watch?v=8Zn_WE-VJgg

European regional version http://www.youtube.com/watch?v=FEYngxOMsmg
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Old Sep 7, 10, 8:29 am
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Life on a whole new scale song

Does anyone know the name of the song used in the new Korean Air commercial?

It's pretty catchy....
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Old Sep 8, 10, 5:59 am
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The music was composed by Robert Matt, and the name of his composition is “Korean Air Color of Flight: Breathing the Blue”.
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Old Sep 8, 10, 6:04 am
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Wow - what a snappy title!
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Old Sep 9, 10, 5:09 pm
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Originally Posted by Motorskills View Post
The music was composed by Robert Matt, and the name of his composition is “Korean Air Color of Flight: Breathing the Blue”.
Robert Matt's music is actually from the campaign that these new ads are replacing. Sent off a message to Korean yesterday, and got a message back today saying that the song is "Breathe to This" by Carrie Tree.
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Old Sep 9, 10, 10:27 pm
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New theme

Thanks SB, that's exactly what I was looking for. It's definitely not the older Robert Matt song, which was also very good.

Nothing is showing up around the interwebs for the new song, anybody know what album it is on? Her Myspace page says "Accoustic/Folk" so it's probably a remix...
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Old Sep 10, 10, 2:51 am
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Originally Posted by RevJim View Post
Thanks SB, that's exactly what I was looking for. It's definitely not the older Robert Matt song, which was also very good.

Nothing is showing up around the interwebs for the new song, anybody know what album it is on? Her Myspace page says "Accoustic/Folk" so it's probably a remix...
'Breathe to this' is specially for this ad campaign. No public release so far.
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Old Sep 17, 10, 8:12 pm
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The commercials are still pleasant after multiple exposures.
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Old Sep 18, 10, 3:21 am
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after watching the Global version below,
I wonder if the commercial tried to give us the impression that Korean Air is an western carrier. Not a single "real Korean" is represented in a commercial; a well-preserved trend nowadays in Korea.
A stark constrast to TG's or SQ's commercials.




Originally Posted by James747 View Post
Korean Air is launching a new global advertising campaign to elevate the brand to a whole new level. The new campaign, entitled “For life on a whole new scale”, will kick off globally in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.

Click following link to check it out.

Global version, http://www.youtube.com/watch?v=n4k_v3zNJu0

Asia regional version, http://www.youtube.com/watch?v=8Zn_WE-VJgg

European regional version http://www.youtube.com/watch?v=FEYngxOMsmg

Last edited by flytofly; Sep 18, 10 at 3:29 am
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Old Sep 18, 10, 11:07 pm
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Originally Posted by flytofly View Post
after watching the Global version below,
I wonder if the commercial tried to give us the impression that Korean Air is an western carrier. Not a single "real Korean" is represented in a commercial; a well-preserved trend nowadays in Korea.
A stark constrast to TG's or SQ's commercials.


One of the flight attendants is real Korean, I believe.
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Old Sep 19, 10, 1:21 am
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looking at her eyes and nose, she looks mixed. maybe Half Korean? Or it is just a plastic surgery which is a commonplace in Korea nowadays?
It looks like to me they chose a Korean who has a more westernized look on purpose.

BTW,
This already looks like a failed commercial to me.
The commercial does not give me the incentive to fly KE.

See how TG and SQ commercials are like.


Originally Posted by N227UA View Post
One of the flight attendants is real Korean, I believe.

Last edited by flytofly; Sep 19, 10 at 1:32 am
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Old Sep 22, 10, 10:28 pm
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http://www.myspace.com/lunaseeds
"Compassion"
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Old Sep 22, 10, 10:59 pm
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Originally Posted by Zone1 View Post
Excellent find Zone1.. a bit strange that her own website would have no mention of any of her lunaseeds music, and only mentions the lunaseeds name once on the site. Even more strange however is the fact that Korean Air didn't actually name the correct artist or song.. they've even updated the youtube vids with the Carrie Tree "Breathe to This" information.
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Old Sep 29, 10, 9:25 pm
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Anyone figured out the lyrics yet?
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Old Sep 29, 10, 9:28 pm
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Originally Posted by Speedbird84 View Post
Robert Matt's music is actually from the campaign that these new ads are replacing. Sent off a message to Korean yesterday, and got a message back today saying that the song is "Breathe to This" by Carrie Tree.
Thanks for the correction.
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