Korean Air 2010 global TV ad campaign
Oct 2, 2010, 7:43 pm
#16
Join Date: Jan 2005
Location: CEB & LAS
Programs: CX GO, TSA Pre✓ Afflictions: TSASS
Posts: 734
http://www.myspace.com/lunaseeds
"Compassion"
"Compassion"
You can stream the song online here.
Crowdsourcing wins again. +1
Nov 26, 2010, 2:17 pm
#17
Join Date: Sep 2009
Location: IAH
Programs: UA 1K, 1MM; IHG Spire; HH Diamond; Marriott Gold (UA); National Executive Elite
Posts: 669
Someone's best guess:
simple joy,
a calling to walk this world. no more fears,
the secret of life unfurls.
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time.
earthly joy,
the shadow of time dissolves.
high on lows, the whisper of dreams untold.
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time
a calling to walk this world. no more fears,
the secret of life unfurls.
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time.
earthly joy,
the shadow of time dissolves.
high on lows, the whisper of dreams untold.
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time
be gentle with yourself when you're falling down.
re-set yourself and trust these feelings pass with time
Nov 27, 2010, 8:02 am
#18
Join Date: Nov 2008
Location: Washington, DC
Programs: United Premier 1K 1MM; AA Plat Pro; Hyatt Globalist; Marriott Platinum; Avis President's Club
Posts: 2,529
IME they are overplaying the ad on TV in the U.S. But, it really is a great marketing and ad campaign. Definitely makes you want to fly Korean.
I really wish Korean was *A!!!
I really wish Korean was *A!!!
Nov 27, 2010, 8:16 am
#19
Join Date: Apr 2003
Programs: UA *G 1MM LT United Club & Global Entry
Posts: 2,756
Seriously 
I have flown both Korean and Asiana and there is absolutely positively no comparison whatsoever.
Yes KE advertises aggressively in the United States where OZ does next to none, and yes it is an effective and memorable ad campaign, but that has nothing to do with the quality of the airline.... Trust me...
SunLover
I have flown both Korean and Asiana and there is absolutely positively no comparison whatsoever. Yes KE advertises aggressively in the United States where OZ does next to none, and yes it is an effective and memorable ad campaign, but that has nothing to do with the quality of the airline.... Trust me...
SunLover
Nov 27, 2010, 8:24 am
#20
Suspended
Join Date: May 2010
Posts: 2,621
KE
Korean Air is launching a new global advertising campaign to elevate the brand to a whole new level. The new campaign, entitled “For life on a whole new scale”, will kick off globally in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.
Click following link to check it out.
Global version, http://www.youtube.com/watch?v=n4k_v3zNJu0
Asia regional version, http://www.youtube.com/watch?v=8Zn_WE-VJgg
European regional version http://www.youtube.com/watch?v=FEYngxOMsmg
Click following link to check it out.
Global version, http://www.youtube.com/watch?v=n4k_v3zNJu0
Asia regional version, http://www.youtube.com/watch?v=8Zn_WE-VJgg
European regional version http://www.youtube.com/watch?v=FEYngxOMsmg
This has come at good time for S. Korea, given the hesitation some now feel about visiting there or as a connection hub, given events with N. Korea.
Nov 27, 2010, 8:59 am
#21
Join Date: Nov 2008
Location: Washington, DC
Programs: United Premier 1K 1MM; AA Plat Pro; Hyatt Globalist; Marriott Platinum; Avis President's Club
Posts: 2,529
Seriously I have flown both Korean and Asiana and there is absolutely positively no comparison whatsoever.
Yes KE advertises aggressively in the United States where OZ does next to none, and yes it is an effective and memorable ad campaign, but that has nothing to do with the quality of the airline.... Trust me...
SunLover
I have flown both Korean and Asiana and there is absolutely positively no comparison whatsoever. Yes KE advertises aggressively in the United States where OZ does next to none, and yes it is an effective and memorable ad campaign, but that has nothing to do with the quality of the airline.... Trust me...
SunLover
I was simplying suggesting that I'd rather have KE in *A that Asiana.