Sample sale - What was jetblue thinking?
Sep 29, 2009, 6:54 am
#1
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Sample sale - What was jetblue thinking?
How could a firm based in New York, run a one day sale on Yom Kippur?
Would they run a one day sale on Christmas Day or Easter Day?
Jetblue really dropped the ball on this one.
Would they run a one day sale on Christmas Day or Easter Day?
Jetblue really dropped the ball on this one.
Sep 29, 2009, 7:06 am
#3
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They have one day sales every week on Monday through Twitter. This week it was just more destinations but it was in place of the twitter sale. They have been doing this for months now.
Sep 29, 2009, 7:07 am
#4
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I'm a bit ignorant about it other that what I read on Wikipedia about Yom Kippur. Is it common to abstain from computer usage on this day?
At least you don't have to go down to the airport to buy a ticket!
At least you don't have to go down to the airport to buy a ticket!
Sep 29, 2009, 7:11 am
#5
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Sep 29, 2009, 7:17 am
#6
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Yom Kippur is the holiest day of the year for Jews and many people DO NOT go on the computers on that day.
It would be similar to targeting a sale for only people who work at the Vatican on either Christmas or Easter.
Sep 29, 2009, 7:17 am
#7
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Yom Kippur is the holiest day on the Jewish calendar. It is expected that we spend the full day in temple and fast for 24 hours. While not everyone spends all or part of the day in temple, and I am in the group that does not go at all, I do no work, no shopping, etc., on Yom Kippur. It is a day to spend with family and reflect on the past year.
There had to be a significant number of employees absent in Jetblue's Forest Hills office yesterday observing the holiday.
Sep 29, 2009, 2:52 pm
#9
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I'm curious as well; why should a business (not religiously affiliated) be expected to work around the religious holidays of all humans on earth? The US Postal Service still delivers, Macy's still offers sales, grocery stores are open for business.
I could understand your point if Jet Blue were operating in Israel, but anywhere else, frankly - a non-issue.
Just my $.02
I could understand your point if Jet Blue were operating in Israel, but anywhere else, frankly - a non-issue.
Just my $.02
Sep 29, 2009, 3:10 pm
#10
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I'm curious as well; why should a business (not religiously affiliated) be expected to work around the religious holidays of all humans on earth? The US Postal Service still delivers, Macy's still offers sales, grocery stores are open for business.
I could understand your point if Jet Blue were operating in Israel, but anywhere else, frankly - a non-issue.
Just my $.02
I could understand your point if Jet Blue were operating in Israel, but anywhere else, frankly - a non-issue.
Just my $.02
Why would you want to limit your customer base? They did not run a sale not to sell tickets.
Why would you want to alienate a portion of your customer base? I was annoyed this morning when I saw that I missed out on this.
You are trying to build your business travel out of JFK, hmmmm, a nice percentage of those business travelers are Jewish. A sale based on flights only on Tuesday and Wednesday, a great way to get business travelers to make numerous reservations and hopefully become "JetBlue" fans.
Should I continue or is that enough?
Sep 29, 2009, 3:23 pm
#11
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Sep 29, 2009, 5:15 pm
#12
Join Date: Feb 2007
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Why do airlines run web only sales when many people do not have access to a computer or the internet?
Sep 29, 2009, 9:50 pm
#14
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You are trying to build your business travel out of JFK, hmmmm, a nice percentage of those business travelers are Jewish. A sale based on flights only on Tuesday and Wednesday, a great way to get business travelers to make numerous reservations and hopefully become "JetBlue" fans.
Should I continue or is that enough?
Should I continue or is that enough?
Sep 30, 2009, 6:04 am
#15
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