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Idea: Alliance with Icelandair

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Old Dec 3, 2007, 10:36 am
  #16  
 
Join Date: Dec 2006
Location: NYC
Programs: UA GS (1MM), DL Gold, Marriott Plat, Hyatt Globalist, Avis CC
Posts: 526
Originally Posted by sbm12
I wasn't suggesting that anyone pay for the F seat on the MD80. I was just pointing out that there are some tangible benefits that it provides. And there are a lot of people who do pay for F seats on NYC-Florida routes, as they are pretty close in price to Y fares - usually only $30-50 more. Folks who are buying the discount seats may not care, but someone who wants an F seat actually generally wants an F seat, not just a good Y seat. Whether they're making a wise decision or not isn't really something that we can decide for the (I'd never pay for an F seat to FL either, FWIW).

But the biggest issue with the lack of F cabin on B6 for alliances is that the other partner(s) need to feel whole in terms of earning and redemption within the group. AF and KE stopped redemptions of their F product by partners because the partners could not offer anything comparable, thereby putting KE/AF at a significant disadvantage. B6 would be doing the same thing to any partner they team up with. I'm not saying that it precludes a partnership, but it makes it more difficult. In the same way a passenger would be disappointed to come off a TATL J flight and end up in CO Y on an ERJ, imagine coming off a spacious B6 flight and then having to sit in Y on Aer Lingus. It is arguably just as bad based on the comments made that the minor extra space isn't really all that big a deal.

Oh, and adding partners would likely require them to copmletely rework the TrueBlue program and the way rewards are issued, unless a TATL/partner reward will cost the same number of points as a B6 reward. Otherwise how do you save the extra points for the TATL/partner reward since the TrueBlue reward is automatically issued.

I'd love to see it happen, as I think it would increase the value of the TrueBlue program and help B6 add more traffic, but I'm not betting on a significant strategic alliance anytime soon.
Very well said, yeah the structure of the program is a major block on the path to an alliance (points vs. miles, let alone redemption and the whole Y/J/F issue). I'm actually shuddering at the thought of dealing with wx and mx issues with another airline that we issue boarding passes on. One perk to it would be easier employee travel to Europe (we have employee benefits on FI, but they take time). Barring any major changes, you're right that no alliance will be happening anytime soon.
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