Idea for getting an extra $5 to $10 per ticket
The Jetblue CEO recently mentioned that Jetblue needs to get $5 to $10 more per ticket in order to be profitable.
Now I personally don't expect that to really occur until the majors decide they can't handle the price wars on Jetblue routes anymore, and raise the fares. But until then I was wondering what things Jetblue could do to raise the per-ticket revenues. My suggestion: In-Air Jetblue Specialty Drinks! If they could come up with their own Blue Hawaiian or Blue Margarita (sorry, not links) and sell them for $5 to $6 onboard (just order them at your seat through the credit card slot), they could add a bit of extra oomph to the cash flow. If they could get enough visiting Brits or rugby teams on their flights, they could probably start a few new price wars. I really like the bottled Margaritas on TED, so I imagine something along those lines. The could serve them with free salty snacks, for no reason ;) . I actually sent this idea to them a few months ago, but haven't heard anything back. I'm sure that means they are considering it. :D Any other ideas? |
Nice try, but they won't write back because their business plan (similar to Southwest) is simplicity and not nickel-and-diming.
Send your suggestion to Northwest; they'll adopt it in a heartbeat. :rolleyes: |
Well if they need $5 to $10 extra per ticket, they could charge that amount for the t.v., just like Frontier does. On Frontier almost everyone pays the $5 to watch the t.v. It's not like you don't pay for your t.v. service, I bet people won't have a problem with this, and bam you have your needed money per ticket.
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Originally Posted by Murph
The Jetblue CEO recently mentioned that Jetblue needs to get $5 to $10 more per ticket in order to be profitable.
IMHO, some of this fare compression will be permanent, with discounted fares settling at about 40% of walk-up fares rather than the 30% or even less that we have seen in recent years. That's just my guess, of course, but it's a continuation of the trend away from differentials of 6 to 1 or more that existed when it seemed that there was no limit on what business travelers would pay. |
I don't think charging for DirecTV on jetBlue is a great idea. Yes, when they first started, they were going to charge for the service, but today I dont think they can. They have a reputation now for offering free TV, its just one thing that set them apart. Frontier can get away with charging their customers becuase they never set a standard of offering free live tv service and it became a norm for them. Even if jetBlue does charge for the TV service at a reasonable $5... than you tack on the $5 for the fox movie on domestic flights, that brings entertainment to $10, which at that point the one of most expensive inflight entertainment option in the industry. Basically what I'm getting at, if jetBlue does it, I think it will create a customer service backlash. But thats just what I think, not saying I'm right, but thats what I think. :)
PS: As for ideas for jetBlue, I suggested that they have some sort of service that allow customers check flight info on their cell phones (such as how people check bus status on nextbus.com). Most phones are web enable to view sites design for cellphones... they got back to me saying it was a good idea and their going to look into it... basically... if they like your idea, they will tell you. |
Originally Posted by SkaterJasp
As for ideas for jetBlue, I suggested that they have some sort of service that allow customers check flight info on their cell phones
P.S. Southwest's web site lists arrival and departure gates. If you are patient, you can match up gates and figure out where your departing aircraft is arriving from, then track down the status of that flight. This can provide a much more accurate indication of the ultimate delay than any initial optimistic projection. JetBlue's site lacks this capability because it does not show gate numbers. |
JetBlue can charge a few bucks to watch TV but it won't happen. It's one thing that makes them unique. And, on flights to the Caribbean where the TV service is not available, movies are offered for free. JetBlue doesn't need to charge customers for every little thing. And, I love the "Blue" drink ideas!
Another idea: an inflight magazine!!!!!! :) It would be a great source of revenue and a potential money-maker. The only issue I can think of is that the advertisers in the magazine are interfering with advertisers on the TV. However, the TV advertisers are really going through DirecTV...not jetBlue. |
Originally Posted by nsx
Once you're at the airport, you can just look at the screen.
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Originally Posted by nsx
JetBlue will do this for the summer exactly the way Southwest did it last summer: fare compression. Fewer discounted seats and discounted prices moving closer to walk-up fares. Casual observers and industry analysts may not notice the change, but regular customers most assuredly will.
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Delta is going to be using the SONG TV's on longer flights. Having the ability to pay to watch TV might be enough of a competitive advantage without having to offer TV for free.
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Originally Posted by Murph
I doubt it. If they could charge more and get higher yields, they would simply do it.
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Originally Posted by Murph
The Jetblue CEO recently mentioned that Jetblue needs to get $5 to $10 more per ticket in order to be profitable.
Now I personally don't expect that to really occur until the majors decide they can't handle the price wars on Jetblue routes anymore, and raise the fares. But until then I was wondering what things Jetblue could do to raise the per-ticket revenues. My suggestion: In-Air Jetblue Specialty Drinks! If they could come up with their own Blue Hawaiian or Blue Margarita (sorry, not links) and sell them for $5 to $6 onboard (just order them at your seat through the credit card slot), they could add a bit of extra oomph to the cash flow. If they could get enough visiting Brits or rugby teams on their flights, they could probably start a few new price wars. I really like the bottled Margaritas on TED, so I imagine something along those lines. The could serve them with free salty snacks, for no reason ;) . I actually sent this idea to them a few months ago, but haven't heard anything back. I'm sure that means they are considering it. :D Any other ideas? I even think that the coach product on the "mainline" carriers should be more like this. If DL's coach service exactly mirrored the Song experience (instead of incorporating "elements" of it), I'd be flying them in a heartbeat. |
Non-flying revenue; service to smaller cities at higher yields
Jetblue has announced on board wines and shopping options as ways to slowly get $5-$10 from passengers. Not all of this incremental yield has to be from ticket prices. Look at the extreme of Ryan Air.
Flying to underserved cities and competing with NW seems to be another way to push up overall yields. If the EMB technical problems are ironed out, that'll help increase service to cities where competition is minimal and yields are much higher than current averages, pushing up the overall yields. |
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