Jet Blue founders planned to name airline "TAXI" and paint their airplanes yellow
Dec 16, 2005, 10:04 am
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Jet Blue founders planned to name airline "TAXI" and paint their airplanes yellow
The founders considered locating the company in Philadelphia or Newark, N.J., and they originally wanted to call it "Taxi" and fly yellow planes. J.P. Morgan's venture capital arm was planning to put up $40 million of the $128 million that the new airline needed. The head of the group invited Neeleman and Barger to his office and "told them, 'If you name this airline Taxi, we're not going to invest,'" Barger recalled. "That's kind of motivating, isn't it?
http://knowledge.wharton.upenn.edu/i...rticle&ID=1342
http://knowledge.wharton.upenn.edu/i...rticle&ID=1342
Last edited by jaguar; Dec 16, 2005 at 10:06 am Reason: additional info
