LAX--New focus city
#31
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Good decision by Jet Blue, but Jet Blue needs to add more secondary markets on the West Coast to be competitive. Alaska is teaming up with AA and joining OW, which means on a route like LAX-AUS/RNO/SLC/SEA, you're totally relying on O&D traffic, wheras the US3 can offer a routing like FAT-LAX-AUS, SAN-LAX-RNO, PHX-LAX-RNO.
On the East Coast Jet Blue has this advantage, being able to fly you say BUF-JFK-MCO or BTV-JFK-CHS. Having secondary cities on both ends would make their transcons and midcon routes significantly more successful and make LAX a true "focus city" that honestly it isn't given the current news of 6 Cities to be served out of LAX. You have Delta serving 13 west coast markets, United serving 24 west coast markets and AA/Alaska serving 19 west coast markets. The US3 will be able to pressure Jet Blue on price on a route like JFK-LAX, charging say $149 for Y while Jet Blue charges $189 and not lose their shirt because they're selling FAT-LAX-JFK tickets for $250.
On the East Coast Jet Blue has this advantage, being able to fly you say BUF-JFK-MCO or BTV-JFK-CHS. Having secondary cities on both ends would make their transcons and midcon routes significantly more successful and make LAX a true "focus city" that honestly it isn't given the current news of 6 Cities to be served out of LAX. You have Delta serving 13 west coast markets, United serving 24 west coast markets and AA/Alaska serving 19 west coast markets. The US3 will be able to pressure Jet Blue on price on a route like JFK-LAX, charging say $149 for Y while Jet Blue charges $189 and not lose their shirt because they're selling FAT-LAX-JFK tickets for $250.
#32
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Yes, it is! LGB is a slot restricted. They don't like to flying after 10pm. Southwest will gets extra slots. They can bring more nonstop flight.
#33
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B6 would be better of trying to make inroads at SFO if they really want a presence on the west coast. They only have UA to compete with and I think there is enough of a San Fran market for JetBlue to co-exist with UA and to a lesser extent, AS. LAX, to much competition. I mean, who at B6 thinks of these things? They also should've made a play a SEA long before DL moved in. With the way B6 manages their future, I am afraid it doesnt look to bright, They always seem to be a few steps behind the competition. Think about it for a minute...In the not to distant past they could've been 2nd in charge at SEA, they could easily be 2nd in charge at SFO, but they choose LAX, a market that is beyond saturated with the flights they plan on running. Not. To. Smart.
Last edited by DLSuites; Jul 10, 2020 at 5:15 pm
#34
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Good decision? To go into a market that is oversaturated? And before folks chime in that AA, DL and AS are going to shrink and cough up gates to B6...its time to be realistic about matters. Or you can believe the hype that B6 is taking over JFK/BOS/LAX/FLL/MCO/PHL and I've got a bridge to sell you.
B6 would be better of trying to make inroads at SFO if they really want a presence on the west coast. They only have UA to compete with and I think there is enough of a San Fran market for JetBlue to co-exist with UA and to a lesser extent, AS. LAX, to much competition. I mean, who at B6 thinks of these things? They also should've made a play a SEA long before DL moved in. With the way B6 manages their future, I am afraid it doesnt look to bright, They always seem to be a few steps behind the competition. Think about it for a minute...In the not to distant past they could've been 2nd in charge at SEA, they could easily be 2nd in charge at SFO, but they choose LAX, a market that is beyond saturated with the flights they plan on running. Not. To. Smart.
#35
Join Date: Dec 2016
Posts: 1,485
Good decision by Jet Blue, but Jet Blue needs to add more secondary markets on the West Coast to be competitive. Alaska is teaming up with AA and joining OW, which means on a route like LAX-AUS/RNO/SLC/SEA, you're totally relying on O&D traffic, wheras the US3 can offer a routing like FAT-LAX-AUS, SAN-LAX-RNO, PHX-LAX-RNO.
On the East Coast Jet Blue has this advantage, being able to fly you say BUF-JFK-MCO or BTV-JFK-CHS. Having secondary cities on both ends would make their transcons and midcon routes significantly more successful and make LAX a true "focus city" that honestly it isn't given the current news of 6 Cities to be served out of LAX. You have Delta serving 13 west coast markets, United serving 24 west coast markets and AA/Alaska serving 19 west coast markets. The US3 will be able to pressure Jet Blue on price on a route like JFK-LAX, charging say $149 for Y while Jet Blue charges $189 and not lose their shirt because they're selling FAT-LAX-JFK tickets for $250.
On the East Coast Jet Blue has this advantage, being able to fly you say BUF-JFK-MCO or BTV-JFK-CHS. Having secondary cities on both ends would make their transcons and midcon routes significantly more successful and make LAX a true "focus city" that honestly it isn't given the current news of 6 Cities to be served out of LAX. You have Delta serving 13 west coast markets, United serving 24 west coast markets and AA/Alaska serving 19 west coast markets. The US3 will be able to pressure Jet Blue on price on a route like JFK-LAX, charging say $149 for Y while Jet Blue charges $189 and not lose their shirt because they're selling FAT-LAX-JFK tickets for $250.
I do have to correct you one thing. Having looked a connection data and done my own prorated analysis, I have found O&D fares on average to always be higher than connection fares. Connection does help an airline fill seats, which allow them to offer more frequencies and attract higher yielding close-in bookings.
Good decision? To go into a market that is oversaturated? And before folks chime in that AA, DL and AS are going to shrink and cough up gates to B6...its time to be realistic about matters. Or you can believe the hype that B6 is taking over JFK/BOS/LAX/FLL/MCO/PHL and I've got a bridge to sell you. B6 will have very limited success with LAX. Fact: the routes B6 will fly out of LAX are not impressive, are flown by everyone under the sun and will not impress the LAX constituents. The exception will be the MINT flights. They will absolutely do extremely well with that.
B6 would be better of trying to make inroads at SFO if they really want a presence on the west coast. They only have UA to compete with and I think there is enough of a San Fran market for JetBlue to co-exist with UA and to a lesser extent, AS. LAX, to much competition. I mean, who at B6 thinks of these things? They also should've made a play a SEA long before DL moved in. With the way B6 manages their future, I am afraid it doesnt look to bright, They always seem to be a few steps behind the competition. Think about it for a minute...In the not to distant past they could've been 2nd in charge at SEA, they could easily be 2nd in charge at SFO, but they choose LAX, a market that is beyond saturated with the flights they plan on running. Not. To. Smart.
B6 would be better of trying to make inroads at SFO if they really want a presence on the west coast. They only have UA to compete with and I think there is enough of a San Fran market for JetBlue to co-exist with UA and to a lesser extent, AS. LAX, to much competition. I mean, who at B6 thinks of these things? They also should've made a play a SEA long before DL moved in. With the way B6 manages their future, I am afraid it doesnt look to bright, They always seem to be a few steps behind the competition. Think about it for a minute...In the not to distant past they could've been 2nd in charge at SEA, they could easily be 2nd in charge at SFO, but they choose LAX, a market that is beyond saturated with the flights they plan on running. Not. To. Smart.
Remember that the BUF market, in normal times, carried a lot of Canadians that crossed the border for cheaper fares. WAS/ATL would be defended vigorously by incumbents.
AA is closing some international routes at LAX. It is less clear how much the domestic traffic will scale back, though certainly some of the domestic depends on the international feed. But JetBlue is still a #7 player at best in LAX by size. That's not great, but at least the Mint flights were making money, unlike pretty much everything at LGB.
JetBlue isn't a west coast airline. And ramping up to compete as one would've distracted massively from the areas where the company was successful in the east. Trying to make LGB successful wasn't going to work and the company wants to keep some shorthaul flying out west, hopefully to add Hawaii and some Central America later. This is how it is going to get there, or at least how it is going to try to get there.
AA is closing some international routes at LAX. It is less clear how much the domestic traffic will scale back, though certainly some of the domestic depends on the international feed. But JetBlue is still a #7 player at best in LAX by size. That's not great, but at least the Mint flights were making money, unlike pretty much everything at LGB.
JetBlue isn't a west coast airline. And ramping up to compete as one would've distracted massively from the areas where the company was successful in the east. Trying to make LGB successful wasn't going to work and the company wants to keep some shorthaul flying out west, hopefully to add Hawaii and some Central America later. This is how it is going to get there, or at least how it is going to try to get there.
#37
Join Date: Aug 2015
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As someone who spends a lot of money on JetBlue annually and has been Mosaic for several years now, this hurts from a passenger experience perspective. My clients and business needs were located within 30 miles of LGB and rarely was there traffic.I also had non-freeway alternatives if needed. Car rental was easy at LGB as was other ground transport. It was also cheaper to utilize ground transport at LGB due to the shorter distance. Last time I took an Uber at LAX, I had to wait almost 20 min just to travel from the parking lot to the freeway entrance because of congestion.
There is nothing good about LAX from a passenger experience perspective. You can't even do quality planespotting from T5 because of the lack of windows. If you don't believe me, run a twitter search for JetBlue LGB and look at all the negative comments from passengers.
I get the business reasons for this but I can't see this being successful long term. Casual passengers will just switch to other airlines at LGB and more frequent passengers now have a choice. I'm not a regular Mint customer so to me, JetBlue is now just like everyone else. I'm also someone that needs the SoCal-PDX route which JetBlue quietly removed with this announcement so that's more of a reason for me to seriously consider Delta. I would have said Southwest but they'll never offer nonstop service to LGB from cities I need on the East Coast.
There is nothing good about LAX from a passenger experience perspective. You can't even do quality planespotting from T5 because of the lack of windows. If you don't believe me, run a twitter search for JetBlue LGB and look at all the negative comments from passengers.
I get the business reasons for this but I can't see this being successful long term. Casual passengers will just switch to other airlines at LGB and more frequent passengers now have a choice. I'm not a regular Mint customer so to me, JetBlue is now just like everyone else. I'm also someone that needs the SoCal-PDX route which JetBlue quietly removed with this announcement so that's more of a reason for me to seriously consider Delta. I would have said Southwest but they'll never offer nonstop service to LGB from cities I need on the East Coast.
#38
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The city of Long Beach won't have jetBlue to kick around anymore. Maybe the city will learn its lesson and treat its remaining airlines better. Nah, who am I kidding...
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
#39
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The city of Long Beach won't have jetBlue to kick around anymore. Maybe the city will learn its lesson and treat its remaining airlines better. Nah, who am I kidding...
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
I had heard that Southwest aggressively chased Mosaics in the OAK area after JetBlue pulled out. Rumor or not, they once again have this opportunity in Long Beach.
-J.
#40
Join Date: Apr 2014
Posts: 1,639
The city of Long Beach won't have jetBlue to kick around anymore. Maybe the city will learn its lesson and treat its remaining airlines better. Nah, who am I kidding...
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
I hope jetBlue can inject some fare competition into Southwest's monopoly on LAX-OAK service. In recent years LAX-OAK fares have been higher than LAX-SJC and LAX-SFO fares. The latter routes had competitors, primarily Alaska Airlines.
#41
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#42
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#43
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Rumor has it... Delta wants to grow. SLC was already mainline for some frequencies (pre-COVID). I could see SEA and MSP easily if they get enough slots. But I heard they are evaluating JFK. If they start JFK-LGB, I could easily see a lot of the former B6 flyers jumping ship (and definitely the employees, too).
-J.
-J.
#44
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Rumor has it... Delta wants to grow. SLC was already mainline for some frequencies (pre-COVID). I could see SEA and MSP easily if they get enough slots. But I heard they are evaluating JFK. If they start JFK-LGB, I could easily see a lot of the former B6 flyers jumping ship (and definitely the employees, too).
-J.
-J.
#45
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For JFK? I doubt it would be a D1-equipped aircraft, as LGB is definitely not a premium destination. I could see an A319 or even an A220 doing it pretty successfully. I think a 73G would have been perfect given its higher performance, but that requires a 73G being made available at JFK.
-J.
-J.