Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > JetBlue | TrueBlue
Reload this Page >

New Tartan tailfin design introduced

New Tartan tailfin design introduced

Old Sep 24, 14, 1:03 pm
  #1  
A FlyerTalk Posting Legend
Original Poster
 
Join Date: Apr 2001
Location: NYC
Posts: 69,184
New Tartan tailfin design introduced



Bit of a dig at the other carriers and their fickle livery behavior.

Design plays such an integral part in our story," says Lisa Borromeo, JetBlue Director of Brand Management and Advertising, "While others may push revamped logos or disorienting paint schemes, we feel it's important to build a visual language as we grow. Our tailfin patterns will always reflect a fresh style, with a timeless appeal that is core to who we are as a brand."

Tartan is JetBlue's second nod to the timeless Gaelic fashion. While 2003's Plaid design has been retired, with clean, bold lines, a dash of green, and worn at a decidedly jaunty angle, Tartan is an updated statement on JetBlue's evolution also seen in the uniform refresh this summer; a proud acknowledgement of their history, with a confident readiness to carry forward into their future.
http://investor.jetblue.com/phoenix....843&highlight=
http://blog.wandr.me/2014/09/jetblue...artan-tailfin/
sbm12 is offline  
Old Sep 24, 14, 4:38 pm
  #2  
 
Join Date: Dec 2013
Location: IAD, DCA, ORD, IND
Programs: TrueBlue, Rapid Rewards
Posts: 365
I like this one.
FLIHGH is offline  

Thread Tools
Search this Thread
Search Engine: