JetBlue in ATL
 

Anyone hear of any plans for JetBlue to expand to Atlanta? I would love to see this airline here...

They did ATL once and got driven out pretty quickly. Maybe they'll try again given that they're bigger now and there's less competition in ATL than there once was, but it is still a very hard market to crack. Also, it is mostly connecting traffic, not O/D, which further limits the opportunities there.

If i'm thinking correctly, didn't they only serve LGB? I can see them trying to do DCA-ATL or BOS-ATL.

The problem with DCA-ATL and BOS-ATL is that Delta will kill them in terms of frequencies and upsizing aircraft to force JetBlue out with cheap fares

I don't think it would add DCA-ATL, but maybe BOS-ATL and ATL-FLL the day it re-opens ATL.

For BOS-ATL, it'd likely steal traffic from WN/FL. WN doesn't fully convert to all WN metal until late in the year. WN might stick or maybe not, but fi not, just sell connections via BWI the same way that it doesn't compete on RDU-BOS or CLT-BOS but discounts itineries via BWI.

For ATL-FLL, there could be some component of international connections for JetBlue along with O&D and some backtrack itinery sales like maybe DCA-FLL-ATL. Spirit sells ACY-FLL-ATL similarly in Winter. FLL-ATL fares would probably become very competitive with another carrier in the mix, but it might hurt WN sticking around on ATL-PBI if many that would have chosen that opt for the lower fare ATL-FLL.

Yes, they tried ATL-LGB/OAK and it didn't work out well. They pull out of ATL completely. Too much competitive against Delta & AirTran. They didn't complete against Delta.

It's such a shame that Delta dominates the ATL market. The whole business of carving out particular hubs as belonging to airline X seems like an outdated and terrible model.

Delta knows this, but they also know that if they keep it up, they can charge more because people have few other choices.

When B6 served ATL the first time, DL priced their tickets below cost to get B6 to pull out. With an extensive network where DL can just make up for the loss elsewhere, but little guys like B6 can't sustain a money-losing route forever.

I am BEGGING Jet Blue to come to Atlanta.

Southwest is no replacement for Airtran. I loved Airtran, but hate Southwest. Jet Blue is much closer to Airtran's product than is Southwest. I think there's a real market for them here: people like me who liked Airtran and don't want to switch to DL or WN.

I think some west coast routes and ATL-BOS are do-able. Maybe even JFK. I would actually pay a few $ more to go JetBlue and avoid DL and WN.

I'm curious who drove them out? Guessing DL but maybe Airtran?

Delta. If I am not mistaken, JetBlue only had ATL-OAK/LGB, so pretty much point to point with not a huge following at either end. It was doomed from the start.

It was both from what I recall. Some history of the topic here: http://www.flyertalk.com/forum/jetbl...t-atlanta.html.

Also, I didn't realize how long ago that was. Time flies, huh?