EVEN hotels
Feb 28, 2012, 6:13 am
#1
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EVEN hotels
IHG's new mid-market US hotel chain has been launched - expecting to have 100 properties within 5 years. First property should open early 2013.
The brand will focus on health - exercise, food, work and rest.
http://evenhotels.com/
The brand will focus on health - exercise, food, work and rest.
http://evenhotels.com/
Feb 28, 2012, 6:29 am
#2
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To me any new brand within a really big hotel group is total waste to resource and time. I thought hotel Indigo already gone the route but remain lukewarm. Hotel group really need focus, focus on the current market the people they serve. Trying to be everyone and anyone would overkill.
Feb 28, 2012, 6:39 am
#3
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Gen Y'er checking in. I love this idea. Clean, contemporary design with a focus on fitness? Yes, please!
The idea of cardio classes on site is pretty cool. Pull up bar in the room? Awesome.
The idea of cardio classes on site is pretty cool. Pull up bar in the room? Awesome.
Feb 28, 2012, 7:12 am
#4
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i like the beds and linens. the bed sure does look comfy, and as someone with eczema (who frequently travels with a family member with extremely severe eczema) the prospect of hypoallergenic linens is a plus. ihg properties don't seem to be bad, but some hotels' linens can irritate my skin. i'll be keen to find out where they intend to open the properties, i'd love to stay at one. i love the hotel indigo concept (it's like they hacked into my brain and designed everything the way i would) too.
Feb 28, 2012, 7:54 am
#5
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To me any new brand within a really big hotel group is total waste to resource and time. I thought hotel Indigo already gone the route but remain lukewarm. Hotel group really need focus, focus on the current market the people they serve. Trying to be everyone and anyone would overkill.
Feb 28, 2012, 9:43 am
#6
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Whether this specific one is the right one or not is an open question, but multiple brands across a hotel group is something that works elsewhere - because most people don't pay any attention to who the overall group is. I work in the travel industry and relatively few people know that Crowne Plaza, Holiday Inn and Intercontinental are even in the same group - and that's a British company to boot!
Feb 28, 2012, 9:58 am
#7
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Hmm. Actually I think IHG have relatively few brands given the number of properties they have around the world. Accor have way more brands than IHG do, and with fewer properties.
Whether this specific one is the right one or not is an open question, but multiple brands across a hotel group is something that works elsewhere - because most people don't pay any attention to who the overall group is. I work in the travel industry and relatively few people know that Crowne Plaza, Holiday Inn and Intercontinental are even in the same group - and that's a British company to boot!
Whether this specific one is the right one or not is an open question, but multiple brands across a hotel group is something that works elsewhere - because most people don't pay any attention to who the overall group is. I work in the travel industry and relatively few people know that Crowne Plaza, Holiday Inn and Intercontinental are even in the same group - and that's a British company to boot!
Feb 28, 2012, 10:20 am
#8
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Don't really care for the huge lettering depicted in the photos.
As someone who goes to the gym daily, I hope they can design something that doesn't cater to those who 'work out'. For once I'd like weights higher than 40 pounds and less treadmills.....I think you know what I'm implying.
As someone who goes to the gym daily, I hope they can design something that doesn't cater to those who 'work out'. For once I'd like weights higher than 40 pounds and less treadmills.....I think you know what I'm implying.
Feb 28, 2012, 10:21 pm
#10
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Feb 29, 2012, 10:38 am
#11
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Kind of synthesis between Indigo going green and Aloft, with pretty cheap corporate design.
Not quite sure how solid a positioning of a hotel brand is when only based on healthy stay argument.
Would prefer to have Andaz like (where are design teams at IHG?!)
Not quite sure how solid a positioning of a hotel brand is when only based on healthy stay argument.
Would prefer to have Andaz like (where are design teams at IHG?!)
Last edited by nicolas75; Feb 29, 2012 at 11:31 am
Feb 29, 2012, 12:59 pm
#13
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Feb 29, 2012, 2:01 pm
#14
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Feb 29, 2012, 2:34 pm
#15
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