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Old Jun 18, 2016, 4:39 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: HadesNL
Update 2023:
- it seems no new RA have been invited by IHG
- criteria for RA requalification are still unknown
- geographical location of member / country account registration seems of some impact due of covid19(restrictions/availability)
- RA is processed in weekly batches starting december 2022
- proof by nicolas75 shows RA qualification for 2024 seems to be strictly based on IC hotels only (not Regent, Kimpton, SixSenses anymore)

As per Tim O'Brien's post about IHG-corporate explaining RA criteria:

As you are aware,
Royal Ambassador is our invitation only tier with the number of members invited each year
limited to ensure our hotels are able to consistently deliver on the benefits promise,
elevating your stay experience at InterContinental Hotels & Resorts.

Although we do not currently have a published criteria for Royal Ambassador,
consideration is determined by variable activities within a members account such as
- qualified paid room nights & spend across our luxury brands (, 2023 EDIT: Post-Pandemic from 2024 InterContinental only : Pre-Pandemic also Kimpton & Regent ) ,
- member region,
- primary hotels,
- category (of the hotel class / €$¥£ price levels compared to currency rates / competition / city / region / country / continent )
- tenure (repeat custom / average spend at hotel)
Accompanying or adjoining reservations,
such as the additional rooms of your family etc are not included for Royal Ambassador consideration
but are included in determining Spire Elite status within IHG Rewards Club
.


* FT:IHG forum community group consensus / empirical evidence shows
- that members must have stayed at different unique hotels per city / country / region / continent
the amount of uniques needed for RA qualification is unknown but generally extended long stays at just 1 hotel do not qualify
- IHG-corporate showing keen interest in how much guests are spending €$¥£ at hotel's own operated F&B / Spa / transport / extra services / other venues
atacama40 has given us insights that extra spend at the hotel charged to the hotelfolio generates EQP but also flags the database as high valued spending guest
- one must have AMB to get considered for RA invitation by IHG as they seem to evaluate over a longer period the length of one's tenure / devotion / spend / undisclosed criteria at stayed IC-hotels

2024
Royal Ambassador 2024 (Re)Qualification - statistics

Thank you everyone who graciously shared their status and statistics. I took the liberty to compose an overview.
The common factor that is instantly recognisable is:
  • everyone has a valid AMB membership
  • everyone has spent a good amount in €$£
Shoven
IC: 69 N - 4 unique IC - $17400 - 2 unique country

AndyMick
IC: 96 N - 10 unique IC - 7 unique country - 164778 EQP

Ithink
IC: 78 N - 10 unique IC - £27000

Richelieu
~

ProjectSunburst
15 unique IC (USA) - $35000
Kimpton spend: $11000

Milleage Millionaire
IC: 100 N : 58 revenue & 42 award - 166514 EQP

Raynyan
~

Nicolas75
~

ILS2
$20000

HadesNL
IC: 41 N - 8 unique IC (2x USA, 1x UK, 3x EU, 1x Indonesia) 250458 EQP

Marlin1978
IC: 40 N - 9 unique IC (USA + EU) - $13000

HClee01
IC: 30 N - 6 unique IC - $8700
2x Kimpton / 1x Regent : 22 N - $7400

VAbeachgirl
IC: 88 N - 14 unique IC - 8 countries
2x Kimpton : 7 N
total $20000 (IC + Kimpton)

PremexecSNA
IHG : 85 N - 147000 EQP of which
90% revenue stay
85 % IC + Kimpton
10 unique IC
15 unique Kimpton

Darby1970
IC 100 N : 59 revenue of which
37 N : 11 unique IC (USA)& 4 (non-USA)
187682 EQP

Atacama40
IC + Kimpton : 40 N : UK, ME, Asia
Roomrate > £1000

EmeraldLady
11 unique IC : 4 continents
IHG: 87 N
$20000

Dmac1418
IC: 3 N - 2 unjque (IC Houston MC & IC San Diego)
6S Fiji $22000 (room: $10000 + spend $12000)

Smythmeister
~

Additional statistics can be found in the comments of LL
https://loyaltylobby.com/2023/12/03/...4-share-yours/
The only other place on the whole interweb that has an interest in Royal Ambassador.
============================

2023
Below our FT-members from the IHG forum with RA status
some of whom have graciously shared their statistics to shed some light
-----------------------
Mileage millionaire: 155359 EQP - IC nights 58 - total nights 108 - unique IC 15
Shoven : $16000 - IC nights 49 - Kimpton nights 8 - total nights 57 - unique IC 5 - unique Kimpton 2 - [unique countries UK/Thailand]
Stimpy: overall stats higher than Shoven
Nicholas75 : 230236 EQP - 93 EQN
Raynyan : 190000 EQP - IC/Kimpton nights 90 - unique IC/Kimpton 10
Vsevolod4 : $24000 - IC nights 67 - total nights 87
Vabeachgirl : $17500 - IC nights 75 - Kimpton nights 4 - total nights 79 - unique properties 13 [unique countries 7]
Hclee01: >$12600 - >156K EQP - 54 EQN - unique IC 3 - unique Kimpton 1 - unique Regent 2 [unique countries Singapore/Thailand/Taiwan/Japan]
Chinatrvl :
Ithink : 220.000 EQP - 47 EQN
Ninjalad : 150000 EQP - IC nights 34
Andymick : 145000 EQP - IC nights 100
Gentleman adventurer :
Marlin1978 :
Pseudo nim :
Hadesnl : 250000 EQP - Kimpton/IC nights 30 - 44 EQN - unique IC 3 - unique Kimpton 2 [unique countries UK/NL/FRA/Indonesia]
Itadakimasu : 120000 EQP - IC nights 12 - 51 EQN
Atacama40 : >£25000 - IC nights 60 - unique IC 8 - unique Kimpton 1
Eein : corporate rates global & local
Raynyan's friends : RA extension because their account is Japanese registered
Tim O'Brien: after own friendly persuasion effort : $8,500 - IC nights 79 of which 49 at pres.suite - unique IC 4 [unique countries US/AUS/CAN]


----------------
The only other place on the internet that has an interest in RA (re)qualification statistics is at the comments at Loyaltylobby,
more 2023 RA datapoints can be found there:
https://loyaltylobby.com/2022/12/09/...re-your-stats/
https://loyaltylobby.com/2023/01/18/...re-your-stats/



==============================================

Update 2020 / 2021:
RA status was extended due to the global pandemic of covid19


================================================== =======

Update 2019: The RA status granted at the start of the calendar year 2017 and 2018 has been based on IC revenue. As from 2019 criteria again have become vague. RA is not achieved through IC spend only. Other, unknown elements are taken into account as well. (Fact: Some users with very high +25k IC spend were not renewed in 2019.)

Update December 2018: it looks like some accounts are proactively being renewed in December 2018, well ahead of the stated expiration of Jan 31, 2019. It is currently unknown what criteria were used, but previous years appeared to indicate around $10K++ in IC spend only.

As before, please Divide EQPs by 10 to get $$$ Spend
================================================== =====
December 2019 / January 2020 Link to RA Renewals & Upgrades
================================================== =====
================================================== =====

JANUARY 2019 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 73 IC nights, $14.6K IC spend ($17.7K total),
Shoven 70 (50) IC nights, $17.3K IC spend ($17.3K total),
Unterwegs 52 IC nights, approx $12K net IC spend. No other brands this year! No more mediocre HIs to make status.
Kaix 63 IC nights, $14.4K IC spend ($15.1K total)
Tim O'Brien 26 IC Paid Nights as at Dec 27, when notified of RA renewal, 140,171 EQP, IC Net Spend 14, 017.
Vsevolod4 IHG total 132, IHG total paid 101, IC nights 85, IC Qualified Spend $16.5K, total EQP 398,800, Kimpton nights: 3, RA Ambassador Kit renewed Dec 27, RA renewal (again) and Kimpton Inner Circle upgrade Jan 4.
kaka(mom) 34 nights 1 country (all IC), IC spend:23k USD
Lewis42 / 81 Total (unknown IC) / $16k IC / $2k Kimpton / 4 Continents
81 nights total
$18k Kimpton / IC (about $2k kimpton)
stays in 4 continents

been Ra for ~3-4 years

ID;Name;Confirm;Kit msg; Revenue ;Nights;Challenge?;Additional Info

40;stimpy;+;none; $9,000.00 ;50;?;RA since 2001 - exceptional renewal
38;turner32;-;none; $9,000.00 ;?;?;8/9 years as RA
49;hannes08;+;01/16/2019; $9,990.00 ;52;2000;renewal probably because of challenge
17;Lewis42;+;12/27/2018; $10,000.00 ;?;2000;renewal probably because of challenge
27;scienm;+;none; $10,032.00 ;32;?;8 years RA
25;hclee01;+;none; $10,142.16 ;37;?;current RA since 2014 - manual renewal
18;annihilation;-;none; $10,605.00 ;39;?;
51;crosskonaftw;?;none; $10,700.00 ;35;?;not yet RA
30;Land-of-Miles;+;none; $10,999.00 ;19;?;
16;Kimsbrand;-;none; $11,297.88 ;5;?;not RA yet. 13,532.92 USD total?
48;Urby38;+;12/27/2018; $11,300.00 ;47;?;Royal since 2012
42;SAWorldVoyager;?;12/21/2018; $11,391.52 ;?;?;
14;Cielito_;+;none; $11,511.00 ;62;no;77/62/8 with 12042 USD after batch
45;whimike;+;none; $11,700.00 ;?;?;RA for about 7 years
10;Unterwegs;+;12/27/2018; $12,000.00 ;52;yes;
44;serendipity1211;+;01/16/2019; $12,300.00 ;45;no;first-time RA
28;cazane;+;12/27/2018; $12,600.00 ;61;no;4 prepaid nights not posted until 27th 11890 -> 12600
11;VaBeachGirl;+;12/27/2018; $12,750.00 ;68;no;
50;lukah;?;none; $12,800.00 ;80;?;3 years RA
15;336;-;none; $12,900.00 ;16;2000;NOT completed challenge / Lots of adjusted stays
1;DonPedro;+;12/21/2018; $12,971.00 ;49;no;
47;SD2019;+;none; $13,000.00 ;35;no;stays erroneously adjusted or marked as overlapping
36;BRUSS;+;01/16/2019; $13,001.00 ;?;?;
13;Tim O'Brien;+;12/27/2018; $14,017.00 ;26;?; Kimpton;
33;marlin1978;?;12/27/2018; $14,182.00 ;46;no;
26;Kaix;?;12/27/2018; $14,400.00 ;63;?;
9;Pseudo Nim;+;12/27/2018; $14,600.00 ;73;?;
41;PMMMDL;?;?; $15,000.00 ;50;?;
23;nicolas75;?;12/27/2018; $15,000.00 ;81;?;
5;sharps1337;+;12/21/2018; $15,200.00 ;79;no;
3;Raynyan (friend2);?;12/21/2018; $15,500.00 ;69;no;
22;pantanal;+;12/27/2018; $16,000.00 ;?;?;
24;vsevolod4;+;12/27/2018; $16,319.00 ;84;no;
34;boekel;?;12/27/2018; $16,950.00 ;60;no;
21;ILS2;+;none; $17,000.00 ;40;?;
8;skaya (2x);+;12/27/2018; $17,000.00 ;?;?;
7;shoven;+;12/27/2018; $17,304.00 ;50;?;
51;EmeraldLady;+;12/27/2018; $18,000.00 ;47;?;
32;Mr. Chan;?;12/21/2018; $19,582.00 ;45;yes;completed challenge
46;kaka;+;12/21/2018; $20,001.00 ;34;no;
31;christenlabelle;?;none; $22,000.00 ;51;1k + Kimpton;
39;marcel.baden;?;12/27/2018; $22,000.00 ;77;?;
35;Flying Lawyer;?;12/27/2018; $22,135.00 ;70;?;
37;Roey007;?;none; $25,000.00 ;42;?;9 years RA - 9k adjustment: no kit message with 11k before
12;IThink;+;12/27/2018; $25,000.00 ;85;no;
19;HadesNL;+;12/27/2018; $28,273.90 ;52;?;
4;Raynyan (friend3);?;12/21/2018; $30,000.00 ;73;no;
29;btravers33;?;12/27/2018; $30,000.00 ;98;?;
2;Raynyan (friend1);?;12/21/2018; $32,000.00 ;75;no;
20;Raynyan;+;12/27/2018; ? ;70;?;~30 nights not counted somehow
6;samjnz;?;12/21/2018; ? ;?;2000;


04 JAN 2018 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 139 (116)/85/192K, of which $18K in IC
Boekel 85 (70)55/170K, of which $15K in IC
Tim O'Brien 29 IC Nights 2 Non IC IHG nights, 341,976 EQP
scubaccr 55 paid IC Nights , us$13,000++ / 4paid non-IC nights us$900++ (plus 8x IC reward nights, 20x non-IC reward nights) <== Sorry.. forgot to cop exact EQP values before 1/1/2018 acct zeroing
Cielito_ 81/77/5 - $7,353 F&B + $11,656 Room = $19,009 IC net spend - EQP 468,000 (First Time RA)
hclee01 50 IC us$13k++
Land-of-Miles ?? IC us$10.5k++
cazane 60 IC us$11.8k++
VaBeachGirl 54 IC us$13k++
PiffPaffPuff 60IC us$25k++
??????? 35 IC us$10.2k++ <== first time RA ref PiffPaffPuff colleague
Spitcool 40 IC us$15k++
Eltham 40 IC us$12k++
shoven 43 IC us$15k++ <== first time RA
skaya (partner) ?? IC us$10.2k++ <== renewed
darby1970 62 IC us$13k++
The Mileage Millionaire 102 paid IHG nights / 100 paid IC nights / 229k EQP / $22.7k++ IC spend
Orion_1 8 nights at IC, spent at 2 properties - USD 10,200 in total at ICs (honeymoon...)
HadesNL Elite qualifying points: 239,095, Qualifying nights: 39
Aussielori 50 IC us$8k++ 9.2k overall renewed on 16 jan

04 JAN 2018 RA LOSS STATS [put total IHG vs. IC if you can]
================================================== =====

tarek.h ?? IC us$9.1k++

sharps1337 IC us$9.9k++ (and 129 non-IC us$17k++ )

04 JAN 2017 RA RENEWAL STATS (Please include 2016 y/end EQP count)
================================================== =====
NAME.... IHG/IC/IC's EQP $$$$s
SCUBACCR 80/56/13 EQP=14,979 (Split $12864 + $2115)
HANNES08 76/46/10 EQP=11,200
OZ_CATALYST 75/63/8 EQP=14,700 (first Time RA) ($12414 at ICs)
TAREK.H 46/37/4 EQP=14.500 ($10,917 IC Spend)
TravelTheWorld66 147/33/11 EQP=27.972 ($8500 IC Spend)
HCLEE01 67/50/6 EQP=14880
ATACAMA40 82/56/10 EQP=??,???
VaBeachGirl 84/42/12 EQP=15,000
Land-of-Miles 87/73/10 EQP=40,000
SSH4POOH 132/99/28 EQP=50,000
???????? 75/35/8 EQP=??,??? (First Time RA, ref SSH4POOH)
iThink 82/36/11 EQP = 18,200
aussielori 75/45/5 EQP =15,100
1010101 50/48/4 = 12,500
MYSTERY7 63/45/? EQP=25,000 (First Time RA)
EmeraldLady 68/42/10 EQP=15,500
NKU 86/80/5 EQP=20,000
Petrus 110/40/3 EQP=20,000 ($8500 IC Spend)
JOHHENRIK 74/65/10 EQP=16,800
SyLance 76/76/4 EQP=17,500 (RA again after 3years missed)
Pseudo Nim 90/58/15 IC spend $9,500, $17K across chain (175K EQP)
Tim O'Brien 58 nights, EQP 474,576 , July 31, 2017 Year End, renewed to Dec 29, 2017
HadesNL 22/20/7 and us$20,000 ref two posts.
PROTEOME 53/36/? $25,000 (Plus further 30x IC Non-qual nights and 18 IC Award nights) <== nb Maybe/Maybe-Not the IC Non-qual $$'s count as about half EQPs spend, probably > 10k IC qual spend
Chinatrvl 88 nights (in all brands, but c. 75 in ICs), 300,000 EQP, ADR c. 115 USD as I stayed mostly on a locally negotiated rate (spend c. 10k USD)
Unterwegs 78(my count 86)/63/10/285.000 (according to email, I would have expected less. my spending estimate is 15-20K$)
Lewis42 77/39/10 EQP=16010
Whimike 88/35/12 EQP=14220

04 JAN 2017 RA Demotion to xxx Ambassador stats (if > 75/30/3)
==================================================
NAME IHG/IC/IC's EQP $$$$s

[Archived - no longer valid] New (Royal) Ambassador Criteria

A document was unintentionally available in the internet about changes to the (Royal) Ambassador Qualifying and Re-Qualifying criteria.
The document is available on

http://viewfromthewing.img.boardinga...Ambassador.pdf

Older discussion
There was an ongoing discussion about the criteria for some time. This thread is now closed.

update from Executive Liaison Sept, 2023,
spend at other IHG luxury brands does count for RA, and Renewal.
Brands weren't stated, but reasonable to assume Six Senses, Regent, and Kimpton.

















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New RA qualifying criteria based on IC Revenue

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Old Sep 18, 2019, 8:33 pm
  #3556  
Original Poster
 
Join Date: Jan 2010
Location: NYC
Programs: IHG, RC, HH, AA, QF, UA, Aeroplan
Posts: 2,690
Originally Posted by Land-of-Miles
It never has been though in my experience even otherwise good IC's tend to keep very quiet about the welcome drink option, its not really on given that 600 points is worth very little to those of us who rack through 100s of thousands a year, the 600 point thing is a bit of an insult.
Same MO at Crowne Plaza.

i checked into Crowne Plaza today, and asked if the coupons were good for cocktails or just wine/beer, i was handed two regular wine/beer chits, then asked if i wanted the points, or the coupons, i opted for the coupons, and was handed another two, but for cocktails.

they charged a $40 daily amenity fee, in return for a daily F&B credit of $25, and free local and international calls. Breakfast coupons @Half price $16 daily.

wonder if any RA's have had any luck getting amenity fess rebated at non IC properties? (RA benefit v Spire?)
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Old Sep 19, 2019, 6:08 am
  #3557  
 
Join Date: Jan 2016
Programs: QF Plat, IHG RA, Marriott Plat
Posts: 255
Its not uncommon in some hotels for the 600 welcome points to hit my account before I’ve even checked in.

On my most recent IC stay the check in said “assume you don’t want a welcome drink as you have the lounge” - in a perfectly friendly way.

But whilst it’s not great that hotels don’t volunteer the choice at check in, if you’re an RA and don’t know your entitlements, you’re not doing it right.
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Old Sep 19, 2019, 8:14 pm
  #3558  
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Programs: IHG, RC, HH, AA, QF, UA, Aeroplan
Posts: 2,690
Originally Posted by DonPedro
Its not uncommon in some hotels for the 600 welcome points to hit my account before I’ve even checked in.

On my most recent IC stay the check in said “assume you don’t want a welcome drink as you have the lounge” - in a perfectly friendly way.

But whilst it’s not great that hotels don’t volunteer the choice at check in, if you’re an RA and don’t know your entitlements, you’re not doing it right.
i opted for the cocktail coupons, and received the welcome points today as well.
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Old Sep 20, 2019, 10:46 am
  #3559  
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Join Date: Dec 2003
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Posts: 13,771
Originally Posted by DonPedro
Its not uncommon in some hotels for the 600 welcome points to hit my account before I’ve even checked in.

On my most recent IC stay the check in said “assume you don’t want a welcome drink as you have the lounge” - in a perfectly friendly way.

But whilst it’s not great that hotels don’t volunteer the choice at check in, if you’re an RA and don’t know your entitlements, you’re not doing it right.
But when you have properties making up their own rules and saying they don’t do drink vouchers any more who is to say what your entitlements are? It isn’t part of any of the written T&C’s.

Then you get a voucher and it’s a useless one because it’s actually worse than the voucher you get in a Holiday Inn. It is just a joke.
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Old Sep 20, 2019, 10:08 pm
  #3560  
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Originally Posted by Land-of-Miles
But when you have properties making up their own rules and saying they don’t do drink vouchers any more who is to say what your entitlements are? It isn’t part of any of the written T&C’s.

Then you get a voucher and it’s a useless one because it’s actually worse than the voucher you get in a Holiday Inn. It is just a joke.
i am still in a quandary as to whether RA's can get the $20 F&B credit?
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Old Sep 21, 2019, 12:02 am
  #3561  
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Originally Posted by Tim O'Brien
i am still in a quandary as to whether RA's can get the $20 F&B credit?
It's kind of sad that RA membership has descended to this level of quibbling.
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Old Sep 21, 2019, 3:28 am
  #3562  
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Originally Posted by Tim O'Brien
i am still in a quandary as to whether RA's can get the $20 F&B credit?
Seems to be property dependant in my experience. I have never particularly pushed it.

i tend to run with the assumption that RA’s get Club (where it exists) and $50 minibar credit, whereas AMB just get the $20.

From how the T&C’s are drawn up where RA is an overlay over and above normal AMB benefits I think that it is difficult for any property to argue however that the $20 doesn’t apply.

Since most places I have stayed flex a little on the minibar credit I have never pushed the $20
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Old Sep 21, 2019, 5:41 am
  #3563  
 
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deleted

Last edited by turner32; Sep 21, 2019 at 5:43 am Reason: duplicate post
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Old Sep 21, 2019, 5:42 am
  #3564  
 
Join Date: Aug 2009
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Originally Posted by IAN-UK
It's kind of sad that RA membership has descended to this level of quibbling.

They did it to themselves. They turned by far the best loyalty program into a miserable, petty, and nit-picking experience, which kow-tows utterly to the properties. The tail wagging the dog.
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Old Sep 21, 2019, 6:07 am
  #3565  
 
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I'm at IC Osaka now and although the experience overall is amazing, the half bottle of wine in the minibar exceeds the minibar allotment by ¥1000
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Old Sep 21, 2019, 10:39 am
  #3566  
 
Join Date: Jun 2019
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Originally Posted by turner32
They did it to themselves. They turned by far the best loyalty program into a miserable, petty, and nit-picking experience, which kow-tows utterly to the properties. The tail wagging the dog.
IHG Group switched to what they call an "asset-light model" over the course of the last decade and a half. This basically means that the overwhelming majority of the hotels in IHG Group are either franchised (i.e., owned and operated by a third party who pay a royalty to IHG to use the brand) or "managed" (i.e., owned by a third party, but staffed by both IHG and third party staff while paying a royalty to IHG) as opposed to owned and operated by IHG. This is commonplace in the hotel business and may make perfect sense for IHG from a business perspective as it is much less capital intensive, meaning they do not have to invest as much in real estate or construction and they also made billions of dollar by selling hundreds of properties they used to own to third parties. Sounds great for shareholders.... not so much for guests / customers.

What I think it has meant for us is that franchisees and third party owners have a lot more say and flexibility in what parts of the IHG loyalty program they promote. Local properties have the flexibility to just "buy you off" with points instead of giving you what Intercontinental Ambassador promises as a "guaranteed upgrade"... or they can be extra sneaky and break categories into subcategories, then saying your "guaranteed one category upgrade" is from a Deluxe Suite with a window looking this way to a Deluxe seat with a window looking that way (and a coffeemaker in the room!)... What a sham.

I really wish that IHG would force all franchised and managed hotels operating under the Intercontinental to abide by the offering of the Ambassador program.
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Old Sep 21, 2019, 12:38 pm
  #3567  
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Originally Posted by Gentleman Adventurer
IHG Group switched to what they call an "asset-light model" over the course of the last decade and a half. This basically means that the overwhelming majority of the hotels in IHG Group are either franchised (i.e., owned and operated by a third party who pay a royalty to IHG to use the brand) or "managed" (i.e., owned by a third party, but staffed by both IHG and third party staff while paying a royalty to IHG) as opposed to owned and operated by IHG. This is commonplace in the hotel business and may make perfect sense for IHG from a business perspective as it is much less capital intensive, meaning they do not have to invest as much in real estate or construction and they also made billions of dollar by selling hundreds of properties they used to own to third parties. Sounds great for shareholders.... not so much for guests / customers.

What I think it has meant for us is that franchisees and third party owners have a lot more say and flexibility in what parts of the IHG loyalty program they promote. Local properties have the flexibility to just "buy you off" with points instead of giving you what Intercontinental Ambassador promises as a "guaranteed upgrade"... or they can be extra sneaky and break categories into subcategories, then saying your "guaranteed one category upgrade" is from a Deluxe Suite with a window looking this way to a Deluxe seat with a window looking that way (and a coffeemaker in the room!)... What a sham.

I really wish that IHG would force all franchised and managed hotels operating under the Intercontinental to abide by the offering of the Ambassador program.
I don’t think running asset light is a cause and effect thing as you imply.

Other chains also run asset light models but that doesn’t mean they have such fundamentally weak brand and elite recognition standards as IHG. It is ironic as RA has become ever harder and more unpredictable to obtain the benefits have become less generous but this was in part as a result of trying to drive more comparability of standards. I never particularly wanted club as a benefit, sure I appreciate it when it I get it and use it (which is less than 50%) of my stays but I was always willing to buy a club room when it made sense for me, knowing that at most hotels if I wanted a few drinks the minibar would meet my needs.

It seems that those who always felt they were entitled to lounge access got their way but at the expense of worse room upgrades (the lounge is still often useless for me because the timings don’t work except on leisure stays).

Other RAs complained about minibars being depleted so the benefit was shifted to a credit which makes some sense but makes the benefit practically less worthwhile in most contexts.

i actually now get better overall benefits at Kimpton as a IC than at IC as a RA in terms of the things whIch matter, such as consistency, great upgrades, typically free minibar, personalised welcome gifts etc.

Kimpton follows the same asset light model so that is not the root cause.
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Land-of-Miles is offline  
Old Sep 21, 2019, 3:05 pm
  #3568  
 
Join Date: Jun 2019
Location: Window seat
Programs: Intercontinental Royal Ambassador, Bonvoy, Aeroflot Platinum, Delta SkyMiles, KLM Flying Blue
Posts: 121
Sure. It's not the 'root cause' nor is it a necessary cause > effect of the asset light model. I think it's more indirect than that...

The way I see it, the fact that something like 96% of IHG's operating profit comes from revenue-sharing fees and only 4% represents hotels that they both OWN and OPERATE means that the majority of these hotels are run as standalone enterprises. Each operate on their own P&L and really couldn't care less if you are a loyal Spire Elite or Royal Ambassador who stays at other IHG hotels / brands on a regular basis. A particular hotel as a result is really only focused on the revenue that you spend at their specific hotel. That franchised hotel gains nothing and does not share in the profit of the Intercont you stayed at last week in city A or will stay at next week in city B.

You make a fair point that other hotels also operate on an asset light model. Four Seasons Group, for example, doesn't even own ANY of the properties that operate under their brand. Though they manage to keep standards quite high. I can't speak for how their loyalty program operates and how they appreciate their most loyal customers vis-a-vis IHG though.

For those of you who agree that IHG does an increasingly poor job of recognizing their most loyal customers, can you point to a competitor loyalty program that you think does a better job? Am curious. I have been less than impressed with nearly every loyalty program out there. I feel that Marriott/Starwood (now Bonvoy) and so many of the airline programs have been devalued to the point of ridiculousness in recent years.
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Gentleman Adventurer is offline  
Old Sep 21, 2019, 7:32 pm
  #3569  
FlyerTalk Evangelist
 
Join Date: Sep 2005
Location: Capetown
Programs: Marriott Lifetime Plat, IHG and Hilton Diamond, LH SEN, BA Gold
Posts: 10,167
Originally Posted by IAN-UK
It's kind of sad that RA membership has descended to this level of quibbling.
Originally Posted by turner32
They did it to themselves. They turned by far the best loyalty program into a miserable, petty, and nit-picking experience, which kow-tows utterly to the properties. The tail wagging the dog.
I beg to disagree. They turned the loyalty program from a program encouraging alcoholism to a program offering myself substantial discounts and in particular reliable discounts on the rooms I really want to book. I normally want to have a suite and getting such suite for the price of the room category two categories below is the most important benefit. Getting the lounge guaranteed is the other great benefit. Combining this with great cashback opportunities, a generous points program, good corporate rates and good promotions is the real strength of the program, at least to my humble opinion.
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Flying Lawyer is offline  
Old Sep 21, 2019, 10:17 pm
  #3570  
Original Poster
 
Join Date: Jan 2010
Location: NYC
Programs: IHG, RC, HH, AA, QF, UA, Aeroplan
Posts: 2,690
Originally Posted by Land-of-Miles
Seems to be property dependant in my experience. I have never particularly pushed it.

i tend to run with the assumption that RA’s get Club (where it exists) and $50 minibar credit, whereas AMB just get the $20.

From how the T&C’s are drawn up where RA is an overlay over and above normal AMB benefits I think that it is difficult for any property to argue however that the $20 doesn’t apply.

Since most places I have stayed flex a little on the minibar credit I have never pushed the $20
yes, i've never asked, nor been offered.
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Tim O'Brien is offline  


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