Air India Brand Makeover

Old Nov 29, 22, 5:57 am
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Air India Brand Makeover

Originally Posted by oliver2002
Looks like the Vistara brand will go away: https://economictimes.indiatimes.com...w/95587525.cms
And the picture is now full.. I'm pleasantly surprised at the speed of this - didnt expect agreement of folding Vistara into Air India for atleast 12-18 more months..

https://economictimes.indiatimes.com...w/95855806.cms
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Old Nov 30, 22, 2:36 am
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While I am glad to see the Mahajarah back in the skies, its a shame to see one of the airlines on my bucket list close down. Vistara J Class product often reminded me of QR's short-haul offering.
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Old Dec 2, 22, 4:54 am
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Brand makeover in the works: https://economictimes.indiatimes.com...w/95921330.cms
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Old Dec 2, 22, 5:38 am
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Originally Posted by oliver2002

Thank heavens. Down with that maharaja.
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Old Jul 26, 23, 6:23 am
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Originally Posted by PiperAtGatesofDawn
There is absolutely no way they would get rid of "Air India" for "Vistara.... for nostalgia, brand value, national pride and a million other reasons.

The Maharaja logo may get a redesign as things do get over time. But I doubt they will get rid of it.

It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms

The airline is likely to continue using the Maharajah image for its airport lounges and premium classes but wont be used as a mascot, said people with knowledge of the matter.
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Old Jul 26, 23, 6:36 am
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Originally Posted by oliver2002
It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms
Thank heavens. Or they could just merge AI into UK.
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Old Jul 26, 23, 6:51 am
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Originally Posted by oliver2002
It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms
NNNNNooooooooooooooooooooooooooooooooooooooooooooo ooooooooooooooooooooooooooooooooooooo
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Old Jul 27, 23, 12:43 am
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RIP Maharajah.
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Old Jul 27, 23, 3:18 am
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The ET hack found some time to write a long article on this: (obviously no editor spared a moment to read it... its littered with spelling mistakes)

Orientalist, elitist and politically incorrect: Why Air India mascot Maharaja is retiring
https://economictimes.indiatimes.com...campaign=cppst
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Old Aug 10, 23, 9:29 am
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The new Air India logo



I quite like it.
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Old Aug 10, 23, 11:25 am
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Iberia went on a diet and forgot to take a dump.

so whatever was left inside rotted and festered.

then some of it leaked out.
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Old Aug 10, 23, 11:32 am
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I'm not impressed. Would have preferred subtle logo(like vistara). This is too ULCC and in the face. Happy to see the jharoka go though
While the videos were great, the rest of the event(speech by Tata Chairman, host etc.) were sad.
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Old Aug 10, 23, 12:03 pm
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The purple does not seem to be good. but better than the old one.
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Old Aug 10, 23, 2:47 pm
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Originally Posted by wijibintheair


I quite like it.
Agree with you, it's quite nice. No one seems to like any livery changes these days. When Emirates revealed their updated livery, I saw a lot of hate towards it.
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Old Aug 10, 23, 3:52 pm
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Originally Posted by wijibintheair


I quite like it.
no matter what anyone says, I agree with you - I LOVE it!
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