Air India Brand Makeover
#1
Original Poster
Join Date: Jul 2009
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Air India Brand Makeover
Looks like the Vistara brand will go away: https://economictimes.indiatimes.com...w/95587525.cms
https://economictimes.indiatimes.com...w/95855806.cms
#2
Join Date: Feb 2022
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While I am glad to see the Mahajarah back in the skies, its a shame to see one of the airlines on my bucket list close down. Vistara J Class product often reminded me of QR's short-haul offering.
#3
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
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Brand makeover in the works: https://economictimes.indiatimes.com...w/95921330.cms
#4
FlyerTalk Evangelist
Join Date: Mar 2006
Location: DFW
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Brand makeover in the works: https://economictimes.indiatimes.com...w/95921330.cms
Thank heavens. Down with that maharaja.
#5
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
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It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms
The airline is likely to continue using the Maharajah image for its airport lounges and premium classes but wont be used as a mascot, said people with knowledge of the matter.
#6
FlyerTalk Evangelist
Join Date: Mar 2006
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It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms
#7
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It seems the Maharaja will go away: https://economictimes.indiatimes.com.../102120141.cms
#9
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
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The ET hack found some time to write a long article on this: (obviously no editor spared a moment to read it... its littered with spelling mistakes)
https://economictimes.indiatimes.com...campaign=cppst
Orientalist, elitist and politically incorrect: Why Air India mascot Maharaja is retiring
#12
Join Date: Dec 2008
Location: NYC
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Posts: 1,203
I'm not impressed. Would have preferred subtle logo(like vistara). This is too ULCC and in the face. Happy to see the jharoka go though
While the videos were great, the rest of the event(speech by Tata Chairman, host etc.) were sad.
While the videos were great, the rest of the event(speech by Tata Chairman, host etc.) were sad.