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JetLite and JetKonnect to merge from Mar 25th

JetLite and JetKonnect to merge from Mar 25th

Old Mar 19, 12, 10:52 am
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JetLite and JetKonnect to merge from Mar 25th

http://profit.ndtv.com/News/Article/...konnect-300020


As part of a strategic rebranding and restructuring exercise announced last July, the country's largest airline Jet Airways on Monday said, effective March 25, its low-cost arm JetLite will cease to operate, after being merged with the other no-frills brand JetKonnect.

"Effective March 25, JetLite will cease to operate separately, but will come under the JetKonnect brand, enabling guests to avail of a single superior in-flight product in the full service (Jet Airways) and low-fare categories," group chief commercial officer Sudheer Raghavan said in a statement.

......
Wonder how this will affect JP redemptions on domestic routes.
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Old Mar 19, 12, 11:27 am
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The whole story is here : http://www.jetairways.com/EN/IN/Pres...spx?tcid=9wfan

And can I say Oh. My. God. Jet have made yet another hash of it.

Basically, Jet will be 9W and Konnect will be S2. Except when Konnect is 9W. Because Konnect may be S2 or it may be 9W. Or it may be Kermit the frog.

All they're doing is supposedly reducing customer confusion that no longer existed (Jet remain confused, unlike the customers) by excising the word Lite. Then they're increasing confusion even more by splitting Konnect across two codes.

If after all this time and effort and an oddly last-minute announcement, the best they could come up with only perpetuates the schizophrenic mess they are, then they shouldn't have bothered.

What are they going to achive by simply removing the word 'Lite'? They're not addressing the core cause of their troubles : the peddling of low fares for a tackier-than-Ryanair product at high cost.

This is worse than the old wine new bottle nonsense Air India used to trot out.
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Old Mar 19, 12, 11:32 am
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Originally Posted by jasepl View Post
Basically, Jet will be 9W and Konnect will be S2. Except when Konnect is 9W. Because Konnect may be S2 or it may be 9W. Or it may be Kermit the frog.
Quite! The mind boggles to think of what the Jet policy makers are smoking.
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Old Mar 19, 12, 2:36 pm
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Originally Posted by AJLondon View Post
Quite! The mind boggles to think of what the Jet policy makers are smoking.
They were smoking the killbrand potion. No livery change from s2, except to airbrush the JetKonnect logo. and one massive PR buzz around it! cheap, but will get talked about while nothing gets changed under the hood

http://boardingarea.com/blogs/livefr...ow-jetkonnect/
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Old Mar 19, 12, 3:23 pm
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it's about time they did this....
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Old Mar 20, 12, 12:04 am
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Wonder what took so long. Considering both brands were LCC's, didn't make sense to have two websites.
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Old Mar 20, 12, 3:26 am
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What I don't understand is why they don't kill the S2 code for good and operate everything under 9W2xxx.
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Old Mar 20, 12, 4:32 am
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Originally Posted by Anish View Post
What I don't understand is why they don't kill the S2 code for good and operate everything under 9W2xxx.
There is a pending tax liability which makes sure S2 exists as a subsidiary of Jet Airways and cannot be merged into the parent.
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Old Mar 20, 12, 5:31 am
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Originally Posted by A2A View Post
There is a pending tax liability which makes sure S2 exists as a subsidiary of Jet Airways and cannot be merged into the parent.
Thats surprising, if the 2 companies were to merge the parent should automatically take over the tax liability unless this is some sort of specific tax liability.

By this logic no M&A would possible as invariably most companies have some sort of deferred tax liability of their books.
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Old Mar 20, 12, 6:23 am
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Originally Posted by Keyser View Post
it's about time they did this....
Originally Posted by UA Fan View Post
Wonder what took so long. Considering both brands were LCC's, didn't make sense to have two websites.
But they haven't actually done anything, except remove half a word and put out a (rather nice) logo.
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Old Mar 20, 12, 4:11 pm
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Originally Posted by jasepl View Post
But they haven't actually done anything, except remove half a word and put out a (rather nice) logo.
They have done that, but by merging the two low-cost arms of the carrier they have simplified things and there is probably some cost-effectiveness involved. It will also provide less confusion in marketing and to the passenger, and his/her experience at the airport.
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Old Mar 20, 12, 8:18 pm
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I wonder if this means I can use AA miles to redeem on S2 flights now. Probably not
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Old Mar 20, 12, 9:52 pm
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Why are they so reluctant to change the airline code?
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Old Mar 20, 12, 11:03 pm
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Because they can do so only if the two airlines are officially one entity. And they don't want them to be one entity because of some legal stuff (which I don't exactly understand) that will dump a huge tax burden on 9W.
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Old Mar 20, 12, 11:53 pm
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Originally Posted by razMJ View Post
They have done that, but by merging the two low-cost arms of the carrier they have simplified things and there is probably some cost-effectiveness involved. It will also provide less confusion in marketing and to the passenger, and his/her experience at the airport.
I hate to disappoint, but now imagine being on a JetKonnect flight with a JetLite code (S2) with Jet Airways cabin crew serving you. More marketing and brand confusion ensured! No one consistent experience still. The real change would have come if Jet would have cut the greedlines and committed to a fully low-fare carrier in JetKonnect, which means being on the lines of indigo rather than being on the lines of Jet Airways
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