JetLite and JetKonnect to merge from Mar 25th
http://profit.ndtv.com/News/Article/...konnect-300020
As part of a strategic rebranding and restructuring exercise announced last July, the country's largest airline Jet Airways on Monday said, effective March 25, its low-cost arm JetLite will cease to operate, after being merged with the other no-frills brand JetKonnect. "Effective March 25, JetLite will cease to operate separately, but will come under the JetKonnect brand, enabling guests to avail of a single superior in-flight product in the full service (Jet Airways) and low-fare categories," group chief commercial officer Sudheer Raghavan said in a statement. ...... |
The whole story is here : http://www.jetairways.com/EN/IN/Pres...spx?tcid=9wfan
And can I say Oh. My. God. Jet have made yet another hash of it. Basically, Jet will be 9W and Konnect will be S2. Except when Konnect is 9W. Because Konnect may be S2 or it may be 9W. Or it may be Kermit the frog. All they're doing is supposedly reducing customer confusion that no longer existed (Jet remain confused, unlike the customers) by excising the word Lite. Then they're increasing confusion even more by splitting Konnect across two codes. If after all this time and effort and an oddly last-minute announcement, the best they could come up with only perpetuates the schizophrenic mess they are, then they shouldn't have bothered. What are they going to achive by simply removing the word 'Lite'? They're not addressing the core cause of their troubles : the peddling of low fares for a tackier-than-Ryanair product at high cost. This is worse than the old wine new bottle nonsense Air India used to trot out. |
Originally Posted by jasepl
(Post 18229911)
Basically, Jet will be 9W and Konnect will be S2. Except when Konnect is 9W. Because Konnect may be S2 or it may be 9W. Or it may be Kermit the frog.
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Originally Posted by AJLondon
(Post 18229947)
Quite! The mind boggles to think of what the Jet policy makers are smoking. :D
http://boardingarea.com/blogs/livefr...ow-jetkonnect/ |
it's about time they did this....
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Wonder what took so long. Considering both brands were LCC's, didn't make sense to have two websites.
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What I don't understand is why they don't kill the S2 code for good and operate everything under 9W2xxx.
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Originally Posted by Anish
(Post 18235024)
What I don't understand is why they don't kill the S2 code for good and operate everything under 9W2xxx.
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Originally Posted by A2A
(Post 18235164)
There is a pending tax liability which makes sure S2 exists as a subsidiary of Jet Airways and cannot be merged into the parent.
By this logic no M&A would possible as invariably most companies have some sort of deferred tax liability of their books. |
Originally Posted by Keyser
(Post 18231578)
it's about time they did this....
Originally Posted by UA Fan
(Post 18234552)
Wonder what took so long. Considering both brands were LCC's, didn't make sense to have two websites.
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Originally Posted by jasepl
(Post 18235456)
But they haven't actually done anything, except remove half a word and put out a (rather nice) logo.
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I wonder if this means I can use AA miles to redeem on S2 flights now. Probably not :confused:
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Why are they so reluctant to change the airline code?
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Because they can do so only if the two airlines are officially one entity. And they don't want them to be one entity because of some legal stuff (which I don't exactly understand) that will dump a huge tax burden on 9W.
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Originally Posted by razMJ
(Post 18239442)
They have done that, but by merging the two low-cost arms of the carrier they have simplified things and there is probably some cost-effectiveness involved. It will also provide less confusion in marketing and to the passenger, and his/her experience at the airport.
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