#Iberia’s MAD-SFO nonstop is a real “Nuevo Experienco”.... first we get penned into an area at MAD for US flights only— and there’s no seats and almost no room. Then, we are at the very same gate as Chicago’s flight. Then, as we head for the inevitable bus (grrr.....) via the lengthy stairs, we are herded in and WAIT twenty minutes or so, doors wide open to the Spanish heat. Then we are told to go back up the stairs with our luggage, and I fall, at the top (you know, where the heat rises) the door is locked so we again get the sauna effect after the cardio workout. The staff up above is clueless and orders us to the back of the group lines (which a group of us in business class refuse, because we’ve already stood at the front of those same lines for an hour due to their delay in trying to get the Chicago passengers boarded thru the same gate agent squad). A standoff ensues: no information for the passengers, no moving for us. Gate agents are all very busy and whispering. Finally, without any PA announcement of what is happening, we re-tender our tickets and get sent down to the bus. OUR bus departs, but dozens of passengers are stranded behind closed doors sweltering, waiting for their own bus. We are now onboard, an hour late (which might have been spent productively in the lounge since they clearly knew they weren’t going to load two flights simultaneously at the gate). Who knows how late this will get in to SFO? Epic fail, #Iberia.