59Impala

https://newsroom.hyatt.com/news-releases?item=124112
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CHICAGO (June 23, 2021) – Hyatt Hotels Corporation (NYSE: H) announced today the newest addition to The Unbound Collection by Hyatt brand: downtown Los Angeles’ iconic 95-year-old Hotel Figueroa—a one-of-a-kind urban oasis and award-winning boutique hotel deeply rooted in L.A. history. Currently, The Unbound Collection by Hyatt brand includes 27 unique hotels – located in key destinations around the world – each with its own distinct story. Hotel Figueroa is the first hotel in L.A. and the third hotel in California within The Unbound Collection by Hyatt brand, joining Mar Monte in Santa Barbara, Calif., and Carmel Valley Ranch in Carmel, Calif.

Whether it is a captivating past, an exclusive location, famous architecture and design or an award-wining dining experience, each property within The Unbound Collection by Hyatt brand maintains a distinct character and the freedom to be unique, while still providing guests with the World of Hyatt loyalty program and a trusted brand name and reputation.

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  Queen guestroom at Hotel Figueroa.
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  Lobby at Hotel Figueroa.
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  Iconic, coffin-shaped pool at Hotel Figueroa.

Originally opened in 1926 by the YWCA as a safe haven for solo female travelers, the historic Hotel Figueroa, approaching its 95th anniversary in August 2021, remains one of the only preserved treasures in downtown Los Angeles with a uniquely independent spirit authentic to the City of Angels. Embracing age-old hospitality trends, Hotel Figueroa’s new chapter as part of The Unbound Collection by Hyatt brand is one of continuing Hyatt’s independent collection legacy of aligning with unique and independent properties for the sophisticated modern traveler.

Built as an exclusive women's hostel and the first of its kind to have been financed and operated by women, for women, Hotel Figueroa was the largest project of its kind in the United States at the time and a welcoming stopping place for unaccompanied female travelers. The first-ever female managing director of a hotel in the U.S. was the pioneering aviatrix Maude Bouldin, who for years championed Hotel Figueroa as a meeting place for practically every woman's club in Los Angeles, a proud legacy which is upheld in present day by the hotel’s current managing director, Connie Wang.

“As a cultural oasis in downtown Los Angeles for nearly a century, we are delighted to debut our historic hotel property as part of The Unbound Collection by Hyatt brand,” notes Wang. “We remain dedicated to serving as a proud beacon and pillar of our community; celebrating the rich history, architecture, and elevated and unscripted hospitality that define each story-worthy guest stay, which will be further enhanced by this collaboration.”

Named as a Condé Nast Traveler 2020 Readers’ Choice Awards winner, and Travel + Leisure ‘World’s Best’ 2020 winner, Hotel Figueroa’s vision is to create a space that is authentically Los Angeles, including a guest experience that is elevated, celebrating the dynamism of Los Angeles’ thriving arts community that pays direct tribute to the uncompromising, independent spirit of the originators of the property. Melding original 1920s Spanish Colonial splendor with modern accents and unscripted hospitality, Hotel Figueroa features undoubtedly contemporary touches throughout the property that is inspired by its own unique history.

What’s New & Notable at Hotel Figueroa in 2021

2021 Featured Artist: Shyama Golden

In tandem with Hotel Figueroa’s female-centric ethos, the hotel has tapped illustrious Los Angeles-based visual artist, Shyama Golden as the property’s 2021 Featured Artist. With a proud history of showcasing thought-provoking works of local independent female artists across Los Angeles and California, the hotel’s collaborative Featured Artist program includes a rotating onsite art exhibition and special event programming throughout the year, open to guests and locals. The collection evokes thought and deeper meaning, evolving notions of femininity and how these are experienced, performed, and reinforced through art and society through a collection that explores themes of growth, connection, healing and identity, following one of the most consequential and tumultuous years in the collective human experience.

Featured Artist Suite

Earlier this week, the property launched its first-ever Featured Artist Suite, transforming the hotel’s iconic Figueroa Suite into a lush verdant environment with living plants, trellises, and more to bring the artistic elements of nature and nurture to life, alongside a selection of new and original works from Shyama Golden that will adorn the walls of the suite for a fully immersive mini-museum experience for guests to enjoy in the privacy of their own room. The Featured Artist Suite is expected to be available for reservations starting June 20 from $400 per night.

The Best of Hotel Dining

With an amplified focus on re-invigorating and re-inventing age-old hotel dining, alongside the resurgence of al fresco concepts, Hotel Figueroa is slated to launch several new food and beverage concepts in 2021 from The Madera Group, including a poolside La Casita and Driftwood Pool & Sundeck concept, all-day Café Figueroa and revitalized Bar Figueroa, alongside fine dining and elevated bar concepts, Ember & Ash, Atlas Obscura, Smoke & Mirrors, and the forthcoming Casablanca Club.

This summer, Hotel Figueroa welcomes two invigorating new additions to the hotel’s already impressive array of culinary offerings. Set in idyllic outdoor spaces, featuring a relaxing and transportive environment under the shade of a lush cactus grove and soothing botanicals and greenery, La Casita and Driftwood Pool & Sundeck offer an immersive and elevated poolside dining experience at the ultimate al fresco summer sanctuary in the heart of downtown L.A.

Carla Lorenzo, Corporate Beverage Manager for The Madera Group, will introduce patrons to a transportive cocktail program inspired by destinations such as Baja, Mexico and the coastal villages of the Mediterranean.

Wellbeing and Outdoor Activities

With wellbeing top of mind for even more for travelers now, Hotel Figueroa offers guests and locals access to outdoor fitness classes by The Bridge Mind Body Movement, with daily outdoor Pilates and yoga classes on Hotel Figueroa’s scenic outdoor terrace space. With multiple class options daily from fitness instructor and studio owner, Pam Johnson, Hotel Figueroa offers ample opportunities for those to engage in self-care through safe, socially distanced outdoor classes with views of the city skyline.

In addition to Hotel Figueroa’s ongoing Staycation Package with 26% off to all California Residents (a nod to the hotel’s original opening date of 1926), the award-winning urban oasis also offers daily outdoor wellness & fitness classes and exclusive day passes (starting at $35 and up) via Resort Pass.

For more information, please visit, www.hotelfigueroa.com.

Guided by its purpose of care, Hyatt’s multi-layered Global Care & Cleanliness Commitment further enhances its operational guidance and resources around colleague and guest safety and peace of mind. More information on Hyatt’s commitment can be found here: hyatt.com/care-and-cleanliness

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

Kacee

Nice pick-up in an area where Hyatt has been extraordinarily weak!

This property is across the street from LA Live. I attended an event here a couple years back - really nice outdoor bar and restaurant.

AndyKehn

When do they officially join? Not bookable right now on Hyatt

steveholt

One of my least favorite hotels. Stayed here a bunch for work a few years ago and found it to be an absolute mess. Wi-fi would cut out through the entire property, rooms were wildly inconsistent, service was awful. Might be better now, to be fair.

stvr

Looks like it's a Cat 5. A bit aggressive, IMHO.

stvr

https://www.hyatt.com/en-US/hotel/ca...figueroa/laxuf

Here you go

AndyKehn

Cat 5 is a bit disappointing. Was hoping for cat 4 to burn some certs.

dakid23

Wish it would have been a 4, but I'm excited for more Hyatt options. We need something in Santa Monica.

59Impala

it is bookable for tonight... 199$

mahasamatman

Good news. The Fig has always been our go-to hotel when attending conferences in L.A. It has better party options than any other hotel in the city.

MSPeconomist

IMO the 1Q room pictured in the OP looks horrible.

futuramadramallama

Size-wise? I think the marketing copy said the building began its life as a hostel. While the definition of "hostel" has meant several things over the years, it makes some sense the rooms would be small.

(Or maybe you're not referring to the square-footage?)

dakid23

Booked for a one night stay in two weeks. I will report back.

Hippo387

I just finished a 4-night stay. I booked via Hyatt's website for $153 base rate/night. Normally when in LA for business I stay at the HP Glendale, but this was cheaper* and I decided to try it out (also completed 5th brand for Hyatt BE award).

1. Room is small. I was upgraded from queen to king, and got an 11th floor room facing Figueroa St. The bathroom is TINY. There was space around the bed and the TV is very large (but no real guide channel, just an old-school scrolling list, then you have to manually navigate to the channel). One small loveseat-ish couch positioned such that you cannot watch TV from it. Closet very small, probably 30" wide.

2. Fixtures and vibe are very vintage-hipster. Cool if you are into that kind of thing.

3. This takes the cake: the desk attendant could not/would not check me out when I left because he was doing an "audit." This was at 5am Saturday morning. He took down my email and said he would email my folio, which I received about 90m later. To my great surprise, the total was $100 more than what I booked at. Sure enough, there was a $25/n destination fee. I immediately called (5 min before boarding at LAX) after double-checking my booking. This was a) not disclosed on Hyatt's website; b) not present whatsoever in my confirmation email, and c) not verbally disclosed at checkin, all of which the desk attendant on the phone insisted must have happened. To his credit, he (clearly annoyed) did quickly offer to refund it, almost as if it was a truly known issue. I have not seen the refund yet but expect it to take a couple of days given the charge has not even posted yet. Regardless, despite the fact they just joined Hyatt, this is unacceptable and I imagine a significant number of people will get taken for this until Hyatt's website reflects it. I do plan to contact Hyatt about it as well but want to wait to see if they do in fact refund the $100.

4. If you park, they only offer valet, it is $40/night. I emailed ahead of time to ask the cost because I could not find it on the website and never got a response. There is a surface lot just up from the hotel, at the corner of Figueroa & James Wood Blvd, which is $20 for overnight and very easy. I suggest that over the hotel's parking. 1m walk from car to front door of hotel.

Happy to answer any additional questions I can.

EDIT to add: the $100 refund for the "Destination Fee" did post the same day as the full amount, so at least that was not an issue. Now fighting with Amex because this should have triggered the 10% CB offer on my Amex business card but did not. I am guessing this is another symptom of this hotel not being fully integrated into Hyatt/Destination yet.

Kacee

I just went through the booking process on the App, and indeed, no disclosure at all of any "Destination Fee," including under the detailed cost breakdown on the final screen before you book.

Thanks for the review.