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Tiny detail alert - new font style on My Account page

Tiny detail alert - new font style on My Account page

Old Feb 20, 21, 6:08 pm
  #1  
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Tiny detail alert - new font style on My Account page

This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...
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Old Feb 20, 21, 6:15 pm
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Originally Posted by UA-NYC View Post
This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...
I will be leaving Hyatt over this.
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Old Feb 20, 21, 6:22 pm
  #3  
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Originally Posted by UA-NYC View Post
This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...
Saw that as well yesterday. Not a fan. Fully agree that the font clashes with the website and logo.

David
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Old Feb 20, 21, 7:28 pm
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Originally Posted by UA-NYC View Post
This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...
Least substantial? This bothers me more than not getting a Globalist suite upgrade.
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Old Feb 20, 21, 7:35 pm
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Originally Posted by joachimm View Post
Least substantial? This bothers me more than not getting a Globalist suite upgrade.
Maybe not as much, but for me it is profession-adjacent...it is a visual cacophony
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Old Feb 20, 21, 7:45 pm
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This caused me to check the website. What I noticed is fancy font are associated to BOLD type for highlight purposes, whereas plain font is not bold. I don't have any problem with that. You can quickly glance at the important details of your account.

Last edited by CIT85; Feb 20, 21 at 7:52 pm
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Old Feb 20, 21, 8:04 pm
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Originally Posted by CIT85 View Post
This caused me to check the website. What I noticed is fancy font are associated to BOLD type for highlight purposes, whereas plain font is not bold. I don't have any problem with that. You can quickly glance at the important details of your account.
The bold vs. not bold issue wouldn't bother me...if it were the same font! but they are totally different. Madness I tell you!
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Old Feb 20, 21, 8:15 pm
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Originally Posted by CIT85 View Post
This caused me to check the website. What I noticed is fancy font are associated to BOLD type for highlight purposes, whereas plain font is not bold. I don't have any problem with that. You can quickly glance at the important details of your account.
I mean technically the page elements that have this font are not all meant to be bold, but the type itself is bold so now they all appear bold. Some of the items are headings so they are naturally bold and some are not. If you switch the font-family back to "Open Sans" some instances no longer stick out. And that's one of the problems, it's too busy, bordering on cognitive overload. Source: I'm a software engineer so I think I know everything and can do everyone's job better than they can.

In general I think Hyatt's digital assets are well designed both visually and functionally, and perform well with high reliability. But this was a (minor) misstep.
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Old Feb 20, 21, 10:19 pm
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Originally Posted by UA-NYC View Post
Maybe not as much, but for me it is profession-adjacent...it is a visual cacophony
As a former graphic designer, it's pretty awful.

But the WoH logotype? Horrible. Like someone fired up MS Word and typed
W O R L D
O F
H Y A T T
separated by spaces in a blue box with whatever the hell that gross ugly typeface is they use. It all hurts my eyes.
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Old Feb 20, 21, 10:31 pm
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Originally Posted by born sleepy View Post
As a former graphic designer, it's pretty awful.

But the WoH logotype? Horrible. Like someone fired up MS Word and typed
W O R L D
O F
H Y A T T
separated by spaces in a blue box with whatever the hell that gross ugly typeface is they use. It all hurts my eyes.
Ack - another design sore point.

Bring back the old logo too!

David
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Old Feb 20, 21, 10:53 pm
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I actually put together a thread of my own on this, then decided it was too nitpicky and deleted the tab. But I'm glad I'm not the only one who thinks this does not look good.
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Old Feb 20, 21, 11:03 pm
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The type is boring and that red arc is 90s swoosh, like Nike/Sealy, but it's a look, and memorable, and a better effort than the current phoned-it-in WoH logotype.
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Old Feb 20, 21, 11:17 pm
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Originally Posted by UA-NYC View Post
This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...
Found it: Yeseva One

ecch...

David
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Old Feb 20, 21, 11:22 pm
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We've been Bonvoyed😜


If this is the biggest complaint we have on Hyatt, I'll take it.
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Old Feb 20, 21, 11:26 pm
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Originally Posted by born sleepy View Post
The type is boring and that red arc is 90s swoosh, like Nike/Sealy, but it's a look, and memorable, and a better effort than the current phoned-it-in WoH logotype.
Well, perhaps the WOH "designer" should have gone "justified":



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