Tiny detail alert - new font style on My Account page
 

This is one of the least substantial things I could ever start a post on - but I noticed things like your point count, Your Progress YTD, night/points count, etc. all have a new "fanciful" font, totally clashes with the more minimal style of the WOH logo. Maybe more distinct/ownable...but can't say I like it, doesn't feel clean/modern...feels something like Marriott would do frankly, or maybe Continental pre-United merger when they had their super dated 90s font style.

Will see if it lasts...

I will be leaving Hyatt over this.

Saw that as well yesterday. Not a fan. Fully agree that the font clashes with the website and logo.

David

Least substantial? This bothers me more than not getting a Globalist suite upgrade.

:D Maybe not as much, but for me it is profession-adjacent...it is a visual cacophony

This caused me to check the website. What I noticed is fancy font are associated to BOLD type for highlight purposes, whereas plain font is not bold. I don't have any problem with that. You can quickly glance at the important details of your account.

The bold vs. not bold issue wouldn't bother me...if it were the same font! :D but they are totally different. Madness I tell you!

I mean technically the page elements that have this font are not all meant to be bold, but the type itself is bold so now they all appear bold. Some of the items are headings so they are naturally bold and some are not. If you switch the font-family back to "Open Sans" some instances no longer stick out. And that's one of the problems, it's too busy, bordering on cognitive overload. Source: I'm a software engineer so I think I know everything and can do everyone's job better than they can.

In general I think Hyatt's digital assets are well designed both visually and functionally, and perform well with high reliability. But this was a (minor) misstep.

As a former graphic designer, it's pretty awful.

But the WoH logotype? Horrible. Like someone fired up MS Word and typedseparated by spaces in a blue box with whatever the hell that gross ugly typeface is they use. It all hurts my eyes.

Ack - another design sore point.

Bring back the old logo too!
https://cimg3.ibsrv.net/gimg/www.fly...d966c3b15a.png
David

I actually put together a thread of my own on this, then decided it was too nitpicky and deleted the tab. But I'm glad I'm not the only one who thinks this does not look good.

The type is boring and that red arc is 90s swoosh, like Nike/Sealy, but it's a look, and memorable, and a better effort than the current phoned-it-in WoH logotype.

Found it: Yeseva One

ecch...

David

We've been Bonvoyed😜


If this is the biggest complaint we have on Hyatt, I'll take it.

Well, perhaps the WOH "designer" should have gone "justified":

https://cimg5.ibsrv.net/gimg/www.fly...94bd633ed7.jpg

David

That '5' is rather odd.

https://cimg4.ibsrv.net/gimg/www.fly...b8329cef84.jpg

Well?

David

Excellent find! Could be used well for certain brands in specific communication forms...not here though. It gave me hives and took me to this (thankfully temporary) monstrosity:
https://cimg1.ibsrv.net/gimg/www.fly...d5f50e231b.png

They have kept this one, just in a single color execution and a bit downplayed overall

And the 5 is the only character with that odd upward... horn? tail? nodule? growth?

Is this the Cabin Fever Hyatt thread?

Oh man that was painful...

Hyatt, fix this.

Looks like IHG took the font with their new logo.

https://cimg7.ibsrv.net/gimg/www.fly...79303e0364.png

This is why you don't let non-design professionals design logos (say, CEOs). Although, sadly, this logo is still in the wild at some airports.

That typeface is a form of Perpetua Bold, of which I never particularly liked — but that was adapted from this logotype of Continental Airlines.

As for Yeseva One — well...I do not particularly care for it.

I like it. Looks fancy!

Russian “hack”?

Identifont - Jovanny Lemonad

I suspect next month they will switch to “Stalinist One”.

They also need to test their layout better. On my iPad with Safari:


https://cimg3.ibsrv.net/gimg/www.fly...2055451a0.jpeg

You missed the 8!
I will be alerting the mods to institute corrective action.

;)

To quote Bill the Cat: Ack!
https://cimg1.ibsrv.net/gimg/www.fly...f385c59695.jpg
David

There're some minor changes in Hyatt brands identity:

- Destination Hotels is now Destination by Hyatt with a cleaner logo
- joie de vivre is now JdV by Hyatt with a more playful logo

These changes are visible on Hyatt brands banner and their standalone websites (https://www.destinationhotels.com/ and https://www.jdvhotels.com/), but not Hyatt brand websites (https://www.hyatt.com/brands/...).

Also, Hyatt websites have not been updated recently, with upcoming properties (and even some open properties) are not showing, whilst still show exited properties. I think a redesign is coming soon.

Good catch! Attaching a screenshot below of the updated logo banner at the bottom of the main Hyatt page, which now reflects the updated logos.

I like the evolved Destination logo - modern and cleaner, as you said. Not a fan of the childish looking one for JdV - frankly their little light blue heart within a bold dark blue circle was an iconic part of their brand image - they even have it on their bedsheets!

Now that I think of it, Hyatt actually received a lot of flack for the Andaz logo, with various designers calling the use of multiple colors childish, uneasy on the eyes with the whole ANdAZ thing and the oversized lowercase d, and unfitting for what is ultimately meant to be a luxury brand. Hyatt was rumored to be discussing a redesign, but seeing as nothing happened years ago I’m not expecting anything new now.

khabah


https://cimg4.ibsrv.net/gimg/www.fly...c0fe4c741.jpeg

Sad to see the Jdv logo go. Quite like it.

Must say the "UrCove" brand seems like something many people wouldn't want to be caught dead in. Just...odd.

Blech. The change over to askeva / yeseva for bolded and header text in their WOH style sheet is complete.

My eyes hurt.

David

Not for me, I have a chrome plugin that applies the following styles to www.hyatt.com and world.hyatt.com:

[class*="b-text_"], .current-point-value, .tier-value {
font-family:"Open Sans","Arial",sans-serif;
}

I don't recommend that anyone do this, it's a potential security risk to allow a plugin to be able to read and modify web pages that you visit. But for me it's worth the risk to protect my eyes.