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-   -   Hyatt Grifter Index (https://www.flyertalk.com/forum/hyatt-world-hyatt/1902644-hyatt-grifter-index.html)

Biggie Fries Apr 6, 2018 12:19 pm

Hyatt Grifter Index
 
As I slowly claw my way back toward Globalist (my wife: "Is this really worth it?"), I am reminded of all among you who pointed out that the new World of Hyatt standards for status were not so unreasonable. After all, they are a business, and there were likely far too many Diamonds who were not worth to Hyatt all the value they were extracting in late check-outs, suite upgrades, and PHV breakfasts. I recognized myself.

The website features two (slow) Progress to Globalist trackers, one for Qualifying Nights (N / 60), the other for Base Points ( P / 100,000). From this and algebra, we now know that Hyatt in some sense equates N=1 with P=1,666.67. That is, they would like to get spend generating 1667 Base Points per Qualifying Night. Do they really? Of course not, because as big a reach as this might have once been, once they allowed us to use Points and Award nights as Qualifying Nights, they should have lowered the Base Points for the Base Points players. (And, by the way, for any of you who are qualifying on Base Points [HGI>1; see below], I really, really, really appreciate the business that you are giving Hyatt.) But this does give us a denominator for the HGI (Hyatt Grifter Index), since we can calculate our actual Base Points per Qualifying Night (i.e., P/N), and divide it by 1,666.67 to yield the fraction of a real customer that we represent to Hyatt. I find the simplest calculating formula to be dividing P by 100,000 (basically just moving a decimal point out in front of whatever number of Base Points you have accumulated [assuming you are at least at 10,000]), multiplying that by 60, and then dividing by the nights-to-date total.

My HGI=0.60, which is to say that I am giving them 60% of what they are in some sense looking for out of a Globalist. HGI=1.00 means you are paying what they want; HGI=1.25 means that you are 25% over, and so on.

If I re-qualify, don't be surprised if they up the number of nights required in subsequent years.

josephstern Apr 6, 2018 12:55 pm


Originally Posted by Biggie Fries (Post 29610576)
As I slowly claw my way back toward Globalist (my wife: "Is this really worth it?"), I am reminded of all among you who pointed out that the new World of Hyatt standards for status were not so unreasonable. After all, they are a business, and there were likely far too many Diamonds who were not worth to Hyatt all the value they were extracting in late check-outs, suite upgrades, and PHV breakfasts. I recognized myself.

The website features two (slow) Progress to Globalist trackers, one for Qualifying Nights (N / 60), the other for Base Points ( P / 100,000). From this and algebra, we now know that Hyatt in some sense equates N=1 with P=1,666.67. That is, they would like to get spend generating 1667 Base Points per Qualifying Night. Do they really? Of course not, because as big a reach as this might have once been, once they allowed us to use Points and Award nights as Qualifying Nights, they should have lowered the Base Points for the Base Points players. (And, by the way, for any of you who are qualifying on Base Points [HGI>1; see below], I really, really, really appreciate the business that you are giving Hyatt.) But this does give us a denominator for the HGI (Hyatt Grifter Index), since we can calculate our actual Base Points per Qualifying Night (i.e., P/N), and divide it by 1,666.67 to yield the fraction of a real customer that we represent to Hyatt. I find the simplest calculating formula to be dividing P by 100,000 (basically just moving a decimal point out in front of whatever number of Base Points you have accumulated [assuming you are at least at 10,000]), multiplying that by 60, and then dividing by the nights-to-date total.

My HGI=0.60, which is to say that I am giving them 60% of what they are in some sense looking for out of a Globalist. HGI=1.00 means you are paying what they want; HGI=1.25 means that you are 25% over, and so on.

If I re-qualify, don't be surprised if they up the number of nights required in subsequent years.

I don't really get why you both multiply by 60 and also divide by nights-to-date total.

Also, what do you propose to do for award and C+P nights? Are you assigning the points a value to include with the base points earned? That would seem reasonable to me.

Interesting metric, though. I'll calculate after you clarify.

Biggie Fries Apr 6, 2018 1:17 pm

HGI = (P/N) / (100,000 / 60) , or the ratio of the number of Base Points per Qualifying Night that Hyatt records for you divided by their 1,667 Base Points per Qualifying Night ideal. The suggested calculating formula

HGI = (0.P x 60) / N is just a suggested calculating formula that I find quick to remember.

I'm not worried about things like award nights and C+P nights, or the fact that the Base Points can include property spend (but not for some restaurants, some places). It's just a metric for how much cash you are forking over relative to the type of Glob that they would like to have regardless of the number of nights that they stayed.

josephstern Apr 6, 2018 1:30 pm

OK - I think I get it.

I'm at 0.36. This will go down significantly after three award stays in the next few weeks.

CloudCoder Apr 6, 2018 1:43 pm


Originally Posted by Biggie Fries (Post 29610576)
... the HGI (Hyatt Grifter Index), since we can calculate our actual Base Points per Qualifying Night (i.e., P/N), and divide it by 1,666.67 to yield the fraction of a real customer that we represent to Hyatt. I find the simplest calculating formula to be dividing P by 100,000 (basically just moving a decimal point out in front of whatever number of Base Points you have accumulated [assuming you are at least at 10,000]), multiplying that by 60, and then dividing by the nights-to-date total.

Both calculations give precisely the same result.

My HGI=0.60, which is to say that I am giving them 60% of what they are in some sense looking for out of a Globalist. HGI=1.00 means you are paying what they want; HGI=1.25 means that you are 25% over, and so on.
I'm pleased to announce that my Hyatt Grifter Index is an ultra-low 0.3348, which means that I'm one-third as profitable as their average customer. This means that I'm doing my job, three times better than average. My job is to get the most value for the least cost ... and it looks like I Done Did it. :)

Frequent Guest programs contain a fundamental flaw. They measure "Frequency" and then equate that to "Profitability". I can assure you that I'm very frequent ... and very unprofitable ... and proud of it. :)

josephstern Apr 6, 2018 1:47 pm

Any award stays in there?

Biggie Fries Apr 6, 2018 1:55 pm

[QUOTE=CloudCoder;29610834][QUOTE=Biggie Fries;29610576]... the HGI (Hyatt Grifter Index), since we can calculate our actual Base Points per Qualifying Night (i.e., P/N), and divide it by 1,666.67 to yield the fraction of a real customer that we represent to Hyatt. I find the simplest calculating formula to be dividing P by 100,000 (basically just moving a decimal point out in front of whatever number of Base Points you have accumulated [assuming you are at least at 10,000]), multiplying that by 60, and then dividing by the nights-to-date total.

Both calculations give precisely the same result.I'm pleased to announce that my Hyatt Grifter Index is an ultra-low 0.3348, which means that I'm one-third as profitable as their average customer. This means that I'm doing my job, three times better than average. My job is to get the most value for the least cost ... and it looks like I Done Did it. :)

Frequent Guest programs contain a fundamental flaw. They measure "Frequency" and then equate that to "Profitability". I can assure you that I'm very frequent ... and very unprofitable ... and proud of it. :)
Well, I would say their ideal (or preferred) customer. Not sure it is in any empirical sense an average.

But, good for you, and, hey, I'll admit it, I'm jealous.

Although, later, we can make a scatterplot of HGI against percentage of HP/HH stays. Just for fun, since all stays count equally when you're bellying up for b'fast at the PHV.

River in Sight Apr 6, 2018 1:57 pm

I'm at .319, although over half of my nights year to date were either free nights or cash and points.

antonius66 Apr 6, 2018 2:01 pm

Saying that Hyatt expects 1667 points a night for 60 nights to be a satisfactory customer is a fallacy. They want 20k to as an option for people who stay at high value but smaller stay numbers. You don't want to alienate people who spent 20 nights at 1k a night, but that doesn't mean they think 60 night 200 a night people are less valued. In fact, given that hotel nights are perishable, they need and I would imagine, WANT people who stay 60 over 20 nights, even if the 60 nighters spend less total. The two measurements do not go hand in hand.

jameswes Apr 6, 2018 2:14 pm

I'm at .328. I will freely admit that I'm grifter-ish.

It's pulled up significantly by 4 nights at a residence club at $300+/nt (But of course, I only paid for 3 nights thanks to Citi!).

If I exclude the stay @ HRC AND 5 unpaid nights I'm up to a whopping HGI = .218

Biggie Fries Apr 6, 2018 2:14 pm


Originally Posted by antonius66 (Post 29610895)
Saying that Hyatt expects 1667 points a night for 60 nights to be a satisfactory customer is a fallacy. They want 20k to as an option for people who stay at high value but smaller stay numbers. You don't want to alienate people who spent 20 nights at 1k a night, but that doesn't mean they think 60 night 200 a night people are less valued. In fact, given that hotel nights are perishable, they need and I would imagine, WANT people who stay 60 over 20 nights, even if the 60 nighters spend less total. The two measurements do not go hand in hand.

As per above, I don't think that the denominator is Base Points per night for a satisfactory customer. I would say ideal or preferred.

But I don't work for Hyatt and I really don't know what they are thinking. I was just staring at two alternative paths to Globalist status on a screen. I thought that the one identity -- either 60 nights or 100,000 Base Points will get you Globalist status -- implied an interesting index. There are theories of indexes, and one of the ugly little points about them is that they force onto a single dimension things that likely exist on more than one dimension. As you point out, that may be the case here. Perhaps, to keep an index, someone can come up with a more justifiable denominator. Or we could just post Base Points per Qualifying Nights. The other thing about the index versus Base Points per Qualifying Nights is that it is harder to associate an HGI with a particular person.;)

CloudCoder Apr 6, 2018 2:31 pm


Originally Posted by antonius66 (Post 29610895)
... You don't want to alienate people who spent 20 nights at 1k of other people's money a night ...

I corrected your post for you.

josephstern Apr 6, 2018 2:57 pm

Not to be too picky, but here's another issue with the calc (which I'm growing to like): multiple rooms.

I just stayed and paid for two rooms. I got base points for both of course, but night credit for one (love that Hyatt!).

Granted, in my case it's just off-setting award nights, but it does change the calc significantly for families or other groups.

jameswes Apr 6, 2018 3:09 pm


Originally Posted by josephstern (Post 29611064)
Not to be too picky, but here's another issue with the calc (which I'm growing to like): multiple rooms.

I just stayed and paid for two rooms. I got base points for both of course, but night credit for one (love that Hyatt!).

Granted, in my case it's just off-setting award nights, but it does change the calc significantly for families or other groups.

I concur. I would totally book a second room many times I'm staying with family if I got the night credit for it. But I don't, so we squeeze into one room.

antonius66 Apr 6, 2018 3:46 pm

Been arguing that for years that we should get credit for multiple rooms up to 3 like SPG. I regularly bring business to Hyatt they would not otherwise get by bringing non Hyatt friends and family with me.


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