World of Hyatt Needs Your Help
#32
FlyerTalk Evangelist, Ambassador: World of Hyatt
Join Date: Jul 2001
Location: NJ
Programs: Hyatt Globalist, Fairmont Lifetime Plat, UA Silver, dirt elsewhere
Posts: 46,919
My guess is that austin_modern is still a "good" customer judging from the past and future stays. They probably heard plenty from people who are no longer going to stay with the program and might be looking for the reasons why people ARE staying.
#33
Original Poster
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,848
My point to the other poster was that they arent just meeting people to convince them to stay more... obviously they're looking for feedback.
Would be nice to have the stay bonus back. Thats about all I miss. wouldnt mind the Diamond name back, but it would kinda suck to have to edit my profile here to switch it back.
#34
FlyerTalk Evangelist, Ambassador: World of Hyatt
Join Date: Jul 2001
Location: NJ
Programs: Hyatt Globalist, Fairmont Lifetime Plat, UA Silver, dirt elsewhere
Posts: 46,919
I'd like the amenity back... and perhaps a better promo.
But I did some math, and after my vacation trip and double points, I will get nearly 50k points on a 12 night stay. Certainly beats the last tiered promotion.
But I did some math, and after my vacation trip and double points, I will get nearly 50k points on a 12 night stay. Certainly beats the last tiered promotion.
#35
Original Poster
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,848
With everyone on here b-ing and moaning about how bad Hyatt sucks... it should be a clear indication from the recent promo that they're NOT worried about people fleeing from their ranks. IMHO, the bonuses will get better when Hyatt needs people to stay more and results to bribing and lowering rates (none of which are happening currently). We will have to see how REVPAR looks during the next earnings call.
#36
FlyerTalk Evangelist, Ambassador: World of Hyatt
Join Date: Jul 2001
Location: NJ
Programs: Hyatt Globalist, Fairmont Lifetime Plat, UA Silver, dirt elsewhere
Posts: 46,919
I agree with you and am still on the fence if I'm going to bother to qualify this year. My gut is telling me they're going to change the program again once they get rid of the glut of diamonds from the SPG matching mistake.
#37
Join Date: Feb 2017
Programs: LT Marriott Titanium, Hyatt Globalist, Hilton Diamond, IHG Plat, Hertz Prez Circle, United Platinum
Posts: 767
The purpose of ALL loyalty programs is to extract additional dollars from loyal members. They are not to give loyal members more perks; that's just the bribe to extract additional dollars out of members. If I recall correctly, Hoplamazian even used the term 'irrational loyalty' in one of his interviews.
There are at least 3 different companies in the US using the name Incite, and all of them sell their services to major companies as marketing consultants to improve profitability.
A better question would be why Austin? Because the city matches the demographics that Hyatt is looking for. It's a tech oriented city with a fairly affluent younger population.
This is not a cheapie random marketing survey; a marketing company doesn't offer to go to individual houses and do one-on-one interviews and offer a reasonably large amount of cash to individuals in random surveys. If it were $10 and everyone meeting in a conference room, sure it'd be more random. This survey was not set up to be random.
Think of it this way ... companies place a dollar value on their customers. A previous loyal Hyatt Diamond who has only had a few stays in 2017 no longer carries a high value for the company. On the other hand, a customer who's already stayed 30 nights and has another 25 nights booked has significant value for the company - significant enough that the customer is being offered $150 for a couple of hours of their time.
A better question would be how Hyatt performed in comparison to other hotel chains. First quarter 2017 REVPAR was pretty strong for hotels worldwide, with only Central/South America reporting a REVPAR decline for the first quarter of 2017 (not a strong area for Hyatt). US REVPAR was up 3.4%. Statistics courtesy STR.
#38
Original Poster
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,848
A better question would be why Austin? Because the city matches the demographics that Hyatt is looking for. It's a tech oriented city with a fairly affluent younger population.
This is not a cheapie random marketing survey; a marketing company doesn't offer to go to individual houses and do one-on-one interviews and offer a reasonably large amount of cash to individuals in random surveys.
This is not a cheapie random marketing survey; a marketing company doesn't offer to go to individual houses and do one-on-one interviews and offer a reasonably large amount of cash to individuals in random surveys.
No, I'm not. I'm looking for more datapoints. The butthurt started well prior to their annual earnings announcement on here.
I still feel strongly that hyatts going to do just fine even though there are a number of people who are pissed at the program. Personally, this is a hohum devaluation. Its nothing nearly as stressful as full revenue based moves the airlines have been going towards. Although, its becoming clear from the initial leanings that they're starting in that direction at Hyatt. Even the promo is basically revenue based.
#41
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
Programs: UA Gold 1MM, AS 75k, AA Plat, Bonvoyed Gold, Honors Dia, Hyatt Explorer, IHG Plat, ...
Posts: 16,630
#42
Join Date: May 2015
Programs: All the programs!
Posts: 1,004
#43
Join Date: Feb 2005
Posts: 259
No specifics. Just soliciting ideas on how to get the Hyatt card to the top of your wallet while trying to foster loyalty.
Very interesting suggestions were being tossed around but it's a good sign that they are making inquiries. Was interesting that all participants had the Chase Hyatt card but only one really used it. Rest were in a sock drawer for redeeming the annual free night.
This is the standard position on Flyertalk for this card so they are aware that it's a problem in that it is not generating revenue or loyalty.
Well see what, if anything comes about. Very little discussion on WOH. Most were not fans of the change - me included.
Very interesting suggestions were being tossed around but it's a good sign that they are making inquiries. Was interesting that all participants had the Chase Hyatt card but only one really used it. Rest were in a sock drawer for redeeming the annual free night.
This is the standard position on Flyertalk for this card so they are aware that it's a problem in that it is not generating revenue or loyalty.
Well see what, if anything comes about. Very little discussion on WOH. Most were not fans of the change - me included.
#44
Join Date: Apr 1999
Location: San Francisco, CA, USA
Programs: Hyatt LT Globalist, Marriot LT Titanium, UA 2.4MM, HH Gold, AS MVPG
Posts: 3,399
*hug* sorry.
IMHO, its a group of individuals who were picked at random out of whatever analytics bin they were doing across this geography. I fully expect more of these in the future in other cities (NYC, SF, Chitown, etc). And yes - they're offering a reasonable amount of money for someone to spend 2 hours of their time w/ them. This isnt free 10 dollar amazon GC.
No, I'm not. I'm looking for more datapoints. The butthurt started well prior to their annual earnings announcement on here.
I still feel strongly that hyatts going to do just fine even though there are a number of people who are pissed at the program. Personally, this is a hohum devaluation. Its nothing nearly as stressful as full revenue based moves the airlines have been going towards. Although, its becoming clear from the initial leanings that they're starting in that direction at Hyatt. Even the promo is basically revenue based.
IMHO, its a group of individuals who were picked at random out of whatever analytics bin they were doing across this geography. I fully expect more of these in the future in other cities (NYC, SF, Chitown, etc). And yes - they're offering a reasonable amount of money for someone to spend 2 hours of their time w/ them. This isnt free 10 dollar amazon GC.
No, I'm not. I'm looking for more datapoints. The butthurt started well prior to their annual earnings announcement on here.
I still feel strongly that hyatts going to do just fine even though there are a number of people who are pissed at the program. Personally, this is a hohum devaluation. Its nothing nearly as stressful as full revenue based moves the airlines have been going towards. Although, its becoming clear from the initial leanings that they're starting in that direction at Hyatt. Even the promo is basically revenue based.
#45
Join Date: Apr 2014
Programs: Hyatt Diamond, SPG Plat
Posts: 182
The Hyatt card has almost no purpose outside of the free night (I guess if you stay at a lot of Hyatts and don't utilize Citi 4th night or other premium card benefits, maybe it is usable). In the age of highly competitive premium credit cards it seems like they'll need to really up the ante to make it valuable.