Hyatt Lifetime Diamond - MERGED THREAD
#541
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,416
If the new program lowers their running costs and reduces accumulated liabilities, then the stock goes up. Probably a good time to buy, actually. The stock market (and Hyatt, apparently) doesn't really care about a bunch of self-entitled road warriors and their freebies at the expense of the company. The stock market wants to see high utilizations, low running costs, and pricing power. The frequent traveler programs only bring in high utilizations at the expense of higher costs and lower pricing power.
In fact, the direct link between loyalty programs and stock price that you suggest simply does not exist. The relationship is substantially more complex.
#542
Join Date: Nov 2011
Location: California
Programs: Hyatt Global, Marriot Lifetime Titanium
Posts: 2,282
If you follow that logic to its conclusion, airlines and hotels should immediately cancel all loyalty programs to maximize shareholder value.
In fact, the direct link between loyalty programs and stock price that you suggest simply does not exist. The relationship is substantially more complex.
In fact, the direct link between loyalty programs and stock price that you suggest simply does not exist. The relationship is substantially more complex.
#543
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,416
#544
FlyerTalk Evangelist
Join Date: Jul 2001
Location: Boston, Jo'burg, HK
Programs: AA EXP, Hyatt Lifetime Diamond, CX Gold, Mrs. Pickles travels for free
Posts: 13,147
It's a prisoner's dilemma. If all the airlines and hotels colluded to kill their loyalty programs, "shareholder value" would increase. But the incremental gain by any one player is sufficient incentive to run a loyalty program at the detriment of others. But then all the others have to follow suit, basically eliminating whatever advantage the program may have had.
You can clearly see it by revealed preference. As the different hotel chains "walk back" their programs, Hyatt itself sees an opening to reduce the costs of running the program, as it doesn't have to "offer" as much as their competitor's programs are now less attractive. Given the choice, Hyatt would gladly walk it all the way back to nothing if it could get away with it.
#545
Suspended
Join Date: Aug 2010
Location: Vancouver
Programs: CX DM, SQ TPP, QF GO LIFE, OZ*G LIFE, Marriott TIT LIFE, WOH GLOBALIST LIFE, HH DM, BA GO LIFE
Posts: 598
#546
Join Date: Nov 2011
Location: California
Programs: Hyatt Global, Marriot Lifetime Titanium
Posts: 2,282
At the time, I hated cutting into my Lifetime Hyatt points. Now I feel like a genius.
#547
Moderator: Hyatt Gold Passport & Star Alliance
Join Date: May 1998
Location: London, UK
Programs: UA-1K 3MM/HY- LT Globalist/BA-GGL/GfL
Posts: 12,077
I did that with Lifetime Starwood, right before the merge finalized, moving about 15 nights from Hyatt to SPG. Although I didn't know if Marriott would even honor LT Starwood -- and still don't -- I figured it was one less thing to worry about.
At the time, I hated cutting into my Lifetime Hyatt points. Now I feel like a genius.
At the time, I hated cutting into my Lifetime Hyatt points. Now I feel like a genius.
4. You plan to announce Globalist for Life scheme this week?
We will announce the new Lifetime program March 1st with the launch of World of Hyatt.
#548
Join Date: Nov 2011
Location: California
Programs: Hyatt Global, Marriot Lifetime Titanium
Posts: 2,282
Thank you. I'm not sure why both Marriott and Hyatt are so reticent about explaining their plans for SPG and Hyatt Lifetime. The only thing I can think of is they are both waiting for the other to tip their hand.
#549
Join Date: Nov 2005
Location: Rarely in one place long. Vancouver, WA when that happens.
Programs: Alaska MVP Gold 100K, AA LifePlat, Marriott Titanium, Hyatt Globalist, IHG Dmd, gave up on Hilton
Posts: 68
Odd. Moments ago my Account said I needed two more stays for "lifetime Diamond Status" which surprised me. As I understand that status not to be based on stays. I went back twice to look, then rechecked what qualifies one. By the time I came back to get a screenshot as proof, the correct two more stays for, merely, "Diamond Status" had replaced that. Odd Sunday ripple in the system.