Save 50% Off Every Second Night at Hyatt Hotels in Japan
May 12, 2011, 12:25 am
#17
Join Date: Jan 2009
Location: BKK
Posts: 6,741
What competion are you referring to? I have always the rates at Hyatt properties in Japan to be competitive. In Tokyo, I am not aware of any comparable propreties doing deep discount.
May 12, 2011, 7:26 pm
#18
Join Date: Apr 2001
Location: TPE, SF, DC
Programs: UA Lifetime GS 4mm
Posts: 891
I thank you for a warm welcome message.
Promo alone is apparently not the only element for successful hotel business. One of the unique features of the Hyatt group is coherent use of “HYATT” across all levels of hotels (except some). It seems that favorable brand image of Park Hyatt emanates to the rest of the group hotels. In this sense, I feel Hyatt is a very successful hotel group. This is a stark contrast to the other major hotel chains such as SPG. If $$$ saving or higher probability of suit upgrade is key selection criteria, there will be less loyalty to a given loyalty program since such advantages are easily lost time to time.
I have stayed at Grand Hyatt Tokyo and Hyatt Regency Tokyo after a series of events in March-2011. One of the properties actually closed several floors just because of low occupancy. When I have spoken to some employees, they were seriously expecting layoff in the near future. It is apparent that ADR and RevPAR in Japanese (and Middle East) properties are alarmingly low or far below the level experienced at post-Lehman in 2008. Given the current daunting situation, I just felt a sense of strangeness against new promo just introduced in Japan. At least for me, I am willing to continue to stay at Hyatt hotels because of sense of attachment and comfort that they have given to me in the past year.
There may be other ways around to maintain business at difficult time.
Promo alone is apparently not the only element for successful hotel business. One of the unique features of the Hyatt group is coherent use of “HYATT” across all levels of hotels (except some). It seems that favorable brand image of Park Hyatt emanates to the rest of the group hotels. In this sense, I feel Hyatt is a very successful hotel group. This is a stark contrast to the other major hotel chains such as SPG. If $$$ saving or higher probability of suit upgrade is key selection criteria, there will be less loyalty to a given loyalty program since such advantages are easily lost time to time.
I have stayed at Grand Hyatt Tokyo and Hyatt Regency Tokyo after a series of events in March-2011. One of the properties actually closed several floors just because of low occupancy. When I have spoken to some employees, they were seriously expecting layoff in the near future. It is apparent that ADR and RevPAR in Japanese (and Middle East) properties are alarmingly low or far below the level experienced at post-Lehman in 2008. Given the current daunting situation, I just felt a sense of strangeness against new promo just introduced in Japan. At least for me, I am willing to continue to stay at Hyatt hotels because of sense of attachment and comfort that they have given to me in the past year.
There may be other ways around to maintain business at difficult time.
Interesting about the low occupancies in this region. Hyatt appears to be holding to its premium pricing, putting it considerably higher than the competition in many circumstances. But must also admit there is a glut of almost 5 Star properties trying to fill their rooms, particularly in Tokyo and the Emirates. It appears only Kyoto has significantly reduced its rates, showing almost half what I was seeing last fall when booking. Considering Japan in June or July, and want to return to Kyoto, so this might be worth doing.
All hotels in Japan should coordinate with official Japan Tourism Bureau to adopt aggressive PR & marketing campaign to explain relative normalcy & safety of Japan aside from the Fukushima 30 km-radiation exclusion zone.
And I agree Hyatt corporate (in conjunction with Hyatt Japan properties) needs to have a better straight-forward promo to stimulate travel bookings -- such as 50% off second night for any rate paid.
May 12, 2011, 7:32 pm
#19
Join Date: May 2007
Location: Jersey
Programs: BA GOLD, HILTON DIAMOND, BONVOY L/T GOLD,
Posts: 306