Go Back  FlyerTalk Forums > Miles&Points > Hotels and Places to Stay > Hilton | Hilton Honors
Reload this Page >

Hilton to launch new brand aimed at young professionals

Hilton to launch new brand aimed at young professionals

Old Dec 24, 19, 10:02 am
  #1  
Original Poster
 
Join Date: May 2011
Location: NYC (LGA, JFK, EWR)
Programs: Delta Gold, AAdvantage Gold, Marriott/Hilton Gold, AMEX Membership Rewards
Posts: 1,633
Hilton to launch new brand aimed at young professionals

Hilton to Launch New Brand Aimed at Young Professionals

By Craig Karmin

(Dow Jones) -- Hilton Worldwide Holdings Inc. is introducing a new hotel brand geared toward a young professional crowd, taking on rivals such as Marriott International Inc. in this increasingly competitive slice of the market.

The new Hilton brand has been in the works for about a year and will feature a lifestyle concept, focusing on modern design, and a bar and restaurant scene targeted at both urban travelers and locals, say people briefed on the matter....
More: https://www.wsj.com/articles/hilton-...ls-11577188920

Last edited by cblaisd; Dec 24, 19 at 10:15 am Reason: 1) Added link; 2) Removed wholesale copy/paste of copyrighted material per FT Rules
Adelphos is online now  
Old Dec 24, 19, 10:22 am
  #2  
 
Join Date: Aug 2013
Programs: HH Diamond, DL PM, Hertz President's Circle
Posts: 786
Isnít this what Canopy is?
GMTmin8 likes this.
Michael19887 is online now  
Old Dec 24, 19, 10:29 am
  #3  
FlyerTalk Evangelist
IHG Contributor BadgeMarriott Contributor Badge
 
Join Date: Aug 2001
Location: SEA
Programs: Delta - Silver; UA - Silver; HHonors - Diamond; IHG - Spire Ambassador; Marriott Bonvoy - Titanium
Posts: 13,528
This sounds like a direct rival to Moxy; I've never stayed at one and not eager to do so.
BearX220, NoY, strickerj and 1 others like this.
Points Scrounger is offline  
Old Dec 24, 19, 10:31 am
  #4  
Original Poster
 
Join Date: May 2011
Location: NYC (LGA, JFK, EWR)
Programs: Delta Gold, AAdvantage Gold, Marriott/Hilton Gold, AMEX Membership Rewards
Posts: 1,633
Originally Posted by Points Scrounger View Post
This sounds like a direct rival to Moxy; I've never stayed at one and not eager to do so.
Moxy has tiny rooms (but great bars) - looks like Hilton is opting for larger rooms here
Points Scrounger likes this.
Adelphos is online now  
Old Dec 24, 19, 11:25 am
  #5  
 
Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL FO 1.4MM, Hilton Diamond, IHG Platinum, Avis CHM.
Posts: 7,169
Well thank goodness. It seems like weeks since Hilton launched a new brand.
DiverDave is offline  
Old Dec 24, 19, 11:36 am
  #6  
FlyerTalk Evangelist
 
Join Date: Oct 2001
Location: Falkirk, Scotland,VS Red, BA Gold, HH Diamond,UK Amex Plat
Programs: Master of the Privy Purse des Muccis
Posts: 13,462
Hi,

I was just asking myself ,we really need another hilton brand and have not had one for a while!!. So , thank you hilton!

Will wait to see what the brand actually is.

Regards

TBS
The _Banking_Scot is online now  
Old Dec 24, 19, 11:40 am
  #7  
Marriott Contributor Badge
 
Join Date: Jan 2015
Location: Kuwait (KW)
Programs: Marriott Ambassador/LTG, Hyatt Explorist, Qatar Platinum
Posts: 900
Itís called Spark. The first location in uptown Dallas was leaked not long ago, and thereís a thread floating around FT about it.

khabah
khabah is online now  
Old Dec 24, 19, 11:43 am
  #8  
 
Join Date: Apr 2016
Location: BNA (Nashville)
Programs: HH Gold, Marriott Gold
Posts: 2,772
The Hilton Inn of Gardens.

similar to the HGI, but more communal tables since young professionals are more social. Plus, more outlets because young professionals need outlets. All the outlets.

breakfast like the HGI but with an aÁaŪ bowl, and yoga mats. You literally eat on yoga mats.
bitterproffit is online now  
Old Dec 24, 19, 12:08 pm
  #9  
Hilton Contributor Badge
 
Join Date: Feb 2008
Location: In the air
Programs: BA Gold, Marriott Amb, Hilton Diamond, AMEX Plat
Posts: 6,597
What are the odds Hilton have concluded young professionals donít need desks in their room?
EuropeanPete is online now  
Old Dec 24, 19, 12:10 pm
  #10  
 
Join Date: Jul 2001
Programs: Hilton Lifetime Diamond
Posts: 1,216
Hilton does need any more brands....just improve the ones they have......
milesmilesmiles is offline  
Old Dec 24, 19, 12:11 pm
  #11  
 
Join Date: Aug 2013
Location: Olde Dominion
Programs: DL Silver - uh huh!
Posts: 789
Originally Posted by EuropeanPete View Post
What are the odds Hilton have concluded young professionals donít need desks in their room?
Or bathroom doors?
EuropeanPete, MoodyB and strickerj like this.
Kamalaasaa is offline  
Old Dec 24, 19, 12:16 pm
  #12  
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
 
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 42,262
This sounds like the development planned by the ISN offices off, well, Greenwood Cemetery. I'm not sure why this detail was omitted from the publicity since it is a pretty large feature of the block. It's an up-scale resting place, very verdant (the cemetery, that is). It's a block or two away from the M-Line trolley service and a decent restaurant / shopping area in Uptown.

https://www.dallasnews.com/business/...uptown-dallas/

The above article seems to be at the start of the zoning process, and talks about a two brand property, Motto and Spark. More on Spark here:

Spark by Hilton

(not much more!).

and more on Motto here

Motto by Hilton

with Motto seemingly near to Moxy to my eye.
corporate-wage-slave is online now  
Old Dec 24, 19, 1:52 pm
  #13  
 
Join Date: May 2010
Location: Nomadic; Asia
Programs: BAEC, Delta SkyPesos, VS FC, SQ KF, AA, HHonors
Posts: 1,840
Will there an avocado toast bar? I would unironically love that.
dave1013, MoodyB and Ellvizzle like this.
Amelorn is offline  
Old Dec 24, 19, 2:40 pm
  #14  
 
Join Date: Jan 2017
Location: Denver
Programs: AS, AA, Hilton, Marriott, IHG
Posts: 960
I donít get what Iíd want, as a young professional, that most regular professions wouldnít want either in a hotel? Put a functional gym, work table in the room, actual breakfast, outlets on both sides of the bed and good lighting. So basically, what I should expect from a full service hotel. If Iím at a hotel for work, I donít need blaring music in the lobby, or some guy in a bow tie making me a 15$ flaming cocktail, Iím not staying for a bachelor party.
safari ari is offline  
Old Dec 24, 19, 3:49 pm
  #15  
 
Join Date: Jun 2013
Location: norwich, uk
Programs: hhonors diamond
Posts: 4,136
Oh good good, I was only thinking to myself the other day “ what Hilton need to do is get another brand to add to their portfolio “ ��
Miesque likes this.
wizla is offline  

Thread Tools
Search this Thread
Search Engine: