Hilton to launch new brand aimed at young professionals
Dec 24, 2019, 9:02 am
#1
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Hilton to launch new brand aimed at young professionals
Hilton to Launch New Brand Aimed at Young Professionals
By Craig Karmin
(Dow Jones) -- Hilton Worldwide Holdings Inc. is introducing a new hotel brand geared toward a young professional crowd, taking on rivals such as Marriott International Inc. in this increasingly competitive slice of the market.
The new Hilton brand has been in the works for about a year and will feature a lifestyle concept, focusing on modern design, and a bar and restaurant scene targeted at both urban travelers and locals, say people briefed on the matter....
By Craig Karmin
(Dow Jones) -- Hilton Worldwide Holdings Inc. is introducing a new hotel brand geared toward a young professional crowd, taking on rivals such as Marriott International Inc. in this increasingly competitive slice of the market.
The new Hilton brand has been in the works for about a year and will feature a lifestyle concept, focusing on modern design, and a bar and restaurant scene targeted at both urban travelers and locals, say people briefed on the matter....
Last edited by cblaisd; Dec 24, 2019 at 9:15 am Reason: 1) Added link; 2) Removed wholesale copy/paste of copyrighted material per FT Rules
Dec 24, 2019, 9:31 am
#4
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Dec 24, 2019, 10:36 am
#6
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Hi,
I was just asking myself ,we really need another hilton brand and have not had one for a while!!. So , thank you hilton!
Will wait to see what the brand actually is.
Regards
TBS
I was just asking myself ,we really need another hilton brand and have not had one for a while!!. So , thank you hilton!
Will wait to see what the brand actually is.
Regards
TBS
Dec 24, 2019, 10:43 am
#8
Join Date: Apr 2016
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The Hilton Inn of Gardens.
similar to the HGI, but more communal tables since young professionals are more social. Plus, more outlets because young professionals need outlets. All the outlets.
breakfast like the HGI but with an açaí bowl, and yoga mats. You literally eat on yoga mats.
similar to the HGI, but more communal tables since young professionals are more social. Plus, more outlets because young professionals need outlets. All the outlets.
breakfast like the HGI but with an açaí bowl, and yoga mats. You literally eat on yoga mats.
Dec 24, 2019, 11:16 am
#12
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This sounds like the development planned by the ISN offices off, well, Greenwood Cemetery. I'm not sure why this detail was omitted from the publicity since it is a pretty large feature of the block. It's an up-scale resting place, very verdant (the cemetery, that is). It's a block or two away from the M-Line trolley service and a decent restaurant / shopping area in Uptown.
https://www.dallasnews.com/business/...uptown-dallas/
The above article seems to be at the start of the zoning process, and talks about a two brand property, Motto and Spark. More on Spark here:
Spark by Hilton
(not much more!).
and more on Motto here
Motto by Hilton
with Motto seemingly near to Moxy to my eye.
https://www.dallasnews.com/business/...uptown-dallas/
The above article seems to be at the start of the zoning process, and talks about a two brand property, Motto and Spark. More on Spark here:
Spark by Hilton
(not much more!).
and more on Motto here
Motto by Hilton
with Motto seemingly near to Moxy to my eye.
Dec 24, 2019, 1:40 pm
#14
Join Date: Jan 2017
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I don’t get what I’d want, as a young professional, that most regular professions wouldn’t want either in a hotel? Put a functional gym, work table in the room, actual breakfast, outlets on both sides of the bed and good lighting. So basically, what I should expect from a full service hotel. If I’m at a hotel for work, I don’t need blaring music in the lobby, or some guy in a bow tie making me a 15$ flaming cocktail, I’m not staying for a bachelor party.