New Hilton Brand Coming In 2019 - Signia Hilton
Feb 22, 2019, 12:44 pm
#17
Original Poster
Join Date: Nov 2016
Location: Austin, TX
Programs: Delta DM, HHonors Diamond, Marriott Rewards Platinum Elite, Hyatt Globalist
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This story indicates Indianapolis, Atlanta and Orlando. https://www.wthr.com/article/new-hil...apolis-skyline
Feb 22, 2019, 1:41 pm
#18
Join Date: Aug 2016
Posts: 91
So now we have.....
Hilton Hotels & Resorts
Waldorf Astoria Hotels & Resorts
Conrad Hotels & Resorts
Canopy by Hilton
Curio—A Collection by Hilton
DoubleTree by Hilton
Tapestry Collection by Hilton
Embassy Suites by Hilton
Hilton Garden Inn
Hampton by Hilton
Tru by Hilton
Homewood Suites by Hilton
Home2 Suites by Hilton
Hilton Grand Vacation
Motto
Signia
LXR
Did I miss any?
Hilton Hotels & Resorts
Waldorf Astoria Hotels & Resorts
Conrad Hotels & Resorts
Canopy by Hilton
Curio—A Collection by Hilton
DoubleTree by Hilton
Tapestry Collection by Hilton
Embassy Suites by Hilton
Hilton Garden Inn
Hampton by Hilton
Tru by Hilton
Homewood Suites by Hilton
Home2 Suites by Hilton
Hilton Grand Vacation
Motto
Signia
LXR
Did I miss any?
Last edited by Doctorslices; Feb 22, 2019 at 1:52 pm Reason: Edit to add LXR. Thanks Banking Scot :)
Feb 22, 2019, 1:46 pm
#19
FlyerTalk Evangelist
Join Date: Oct 2001
Location: Falkirk, Scotland,VS Red, BA Gold, HH Diamond,UK Amex Plat
Programs: Master of the Privy Purse des Muccis
Posts: 17,899
So now we have.....
Hilton Hotels & Resorts
Waldorf Astoria Hotels & Resorts
Conrad Hotels & Resorts
Canopy by Hilton
Curio—A Collection by Hilton
DoubleTree by Hilton
Tapestry Collection by Hilton
Embassy Suites by Hilton
Hilton Garden Inn
Hampton by Hilton
Tru by Hilton
Homewood Suites by Hilton
Home2 Suites by Hilton
Hilton Grand Vacation
Motto
Signia
Did I miss any?
Hilton Hotels & Resorts
Waldorf Astoria Hotels & Resorts
Conrad Hotels & Resorts
Canopy by Hilton
Curio—A Collection by Hilton
DoubleTree by Hilton
Tapestry Collection by Hilton
Embassy Suites by Hilton
Hilton Garden Inn
Hampton by Hilton
Tru by Hilton
Homewood Suites by Hilton
Home2 Suites by Hilton
Hilton Grand Vacation
Motto
Signia
Did I miss any?
Good list.
I think you missed
L X R (https://lxrhotels3.hilton.com/lxr/)
Regards
TBS
Feb 22, 2019, 6:51 pm
#21
Join Date: Nov 2004
Location: PDX
Programs: AA LT PLT (3.6+ MM), UA 1K LT Gold, Hilton LT Diamond, Bonvoy Gold.
Posts: 1,660
Another brand (another?, another??) with no lounge options. I think lounges will be as dead as the dodo in 10 years. Customer feedback, don't you know!
Feb 22, 2019, 8:24 pm
#22
Join Date: Dec 2010
Programs: Hilton Diamond, Marriott Titanium, Radisson Gold, Hyatt Globalist, M life Gold, IHG Spire
Posts: 918
Hilton Launches New Brand
IOW, we admit a bunch of the older flagship Hilton's are really bad so we're starting over with what Hiltons ought to be. Signia will be a signal to guests that this hotel isn't a dump.
So, a step above the regular Hilton product, plus 500 - 1,000 rooms. IOW, Grand Hyatt. Except Grand Hyatt's have to have two restaurants. Let's hope no developer tries to build an 800 room Signia with only one restaurant.
I don't want to sound negative because I think if Hilton can find developers who want to build these, hey, good for them. It's just that I think there are few locations for this category. Phoenix built that 1000 room convention center Sheraton. It lost a fortune and they finally sold it off at a huge loss.
Hilton would be served well by a convention hotel offering that played in the market segment above our flagship brand of Hilton Hotels & Resorts, but not quite in the luxury category
because when you’re building out 800 to 1,000 guestrooms, you can’t necessarily invest in luxury finishes.
I don't want to sound negative because I think if Hilton can find developers who want to build these, hey, good for them. It's just that I think there are few locations for this category. Phoenix built that 1000 room convention center Sheraton. It lost a fortune and they finally sold it off at a huge loss.
Feb 22, 2019, 8:31 pm
#23
Suspended
Join Date: Oct 2006
Location: New York, NY
Posts: 557
Sounds like they were losing opportunities because they couldn't just stick a full service Hilton near another full service Hilton and there are developers that didn't want Conrad, Waldorf or Doubletree -so this is their workaround.
Feb 23, 2019, 12:20 am
#24
Join Date: Mar 2011
Location: Window Seat
Programs: National Executive, HHonors Gold, IHG Platinum, Hyatt Visitor
Posts: 2,495
Hilton San Diego Bayfront would be a great conversion to this sort of brand... almost seems like a no brainer.
I'm also wondering about one of the two properties in Union Square in San Francisco...
Orlando Bonnet Creek does get conferences but comes off as more of a family property due to the area... not entirely sure that is the greatest conversion.
I'm also wondering about one of the two properties in Union Square in San Francisco...
Orlando Bonnet Creek does get conferences but comes off as more of a family property due to the area... not entirely sure that is the greatest conversion.
May 26, 2021, 9:41 am
#25
Join Date: Sep 2001
Location: SJC (AA PLT 2MM - Marriott LTT - Avis Preferred)
Posts: 2,028
Fairmont SJ to become a Signia
Looks like the bankrupt Fairmont in downtown San Jose will become a Signia:
https://www.mercurynews.com/2021/05/...-estate-covid/
https://www.mercurynews.com/2021/05/...-estate-covid/
“The Hilton bid contemplates that the hotel will assume the name ‘Signia by Hilton San Jose’ or another name that includes ‘Signia’ in it and that it will be managed by Hilton upon its reopening,” bankruptcy court records show.
A reopening date isn’t known yet for the financially troubled hotel.
“Upon reopening, the hotel would feature, among other things, 805 guest rooms, approximately 51,210 square feet of meeting space, a spa and fitness facility, an outdoor pool facility, and a ‘Club Signia’ lounge,” the bankruptcy documents show.
A reopening date isn’t known yet for the financially troubled hotel.
“Upon reopening, the hotel would feature, among other things, 805 guest rooms, approximately 51,210 square feet of meeting space, a spa and fitness facility, an outdoor pool facility, and a ‘Club Signia’ lounge,” the bankruptcy documents show.
May 26, 2021, 10:35 am
#26
Join Date: Jan 2007
Location: PHX
Programs: AA ExPlat, United Gold, IHG Amb Plat, HHonors Diamond(Aspire), Bonvoy LT Plat, Hyatt Globalist
Posts: 453
Lol.. this was reminding me of Lewis Black's standup routine about the Starbucks across the street from another Starbucks in Houston.... the End of the Universe...
May 29, 2021, 7:38 pm
#28
FlyerTalk Evangelist
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Posts: 20,061
David
May 30, 2021, 2:49 am
#29
Join Date: Jan 2015
Location: Kuwait (KW)
Programs: Qatar Airways, Hyatt, Hilton, Marriott, IHG
Posts: 2,708
I get that Hilton is going after Marriott Marquis with Signia, but does Signia deserve to be a standalone brand? Marriott Marquis is embedded within the larger Marriott brand and has subtle differentiation, but properties carrying the name are otherwise regular Marriotts. It seems Hilton just wants to fill out some niches and bolster their offerings to prove they can compete. I’d love to just see Signia folded within Hilton - Hell, they can even name the relevant properties Signia Hilton X as was the original plan rather than Signia by Hilton now.
khabah
khabah
May 30, 2021, 7:15 am
#30
Join Date: Nov 2006
Location: Norway, Maine
Programs: United Silver and HH Diamond
Posts: 1,474
Hilton Launches New Brand
IOW, we admit a bunch of the older flagship Hilton's are really bad so we're starting over with what Hiltons ought to be. Signia will be a signal to guests that this hotel isn't a dump.
.
IOW, we admit a bunch of the older flagship Hilton's are really bad so we're starting over with what Hiltons ought to be. Signia will be a signal to guests that this hotel isn't a dump.
.