Hilton commercial touting "break on breakfast"?
#1
Original Poster
Join Date: May 2009
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Hilton commercial touting "break on breakfast"?
Have seen this a couple of times today. They don't specify what it exactly means, but if they start giving breakfast to everyone (not just Diamonds and Golds) - another devaluation?
#2
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You probably saw some ads for the "weekend getaway" package that they have been promoting recently. It is a separate rate.
Weekend Getaway - Exclusive Offers - Hilton Explore | Hilton Explore
Weekend Getaway
Weekend Getaway
Weekend Getaway - Exclusive Offers - Hilton Explore | Hilton Explore
Weekend Getaway
Weekend Getaway
#3
Original Poster
Join Date: May 2009
Location: EUG
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You probably saw some ads for the "weekend getaway" package that they have been promoting recently. It is a separate rate.
Weekend Getaway - Exclusive Offers - Hilton Explore Hilton Explore
Weekend Getaway
Weekend Getaway
Weekend Getaway - Exclusive Offers - Hilton Explore Hilton Explore
Weekend Getaway
Weekend Getaway
#4
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Weekend Getaway
Weekend Getaway
Weekend Getaway
#6
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Why wouldn't it be? If one of the published perks of being Gold or Diamond is getting free breakfast, if they are giving it to everyone during whatever this promotion is, how is that not a take-away?
#7
Join Date: Mar 2016
Posts: 1,882
If they aren't taking *your* breakfast away and giving it to someone else, what are you losing? Exclusivity?
#8
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This is all the product of people falling for the marketing hype associated with the word "elite". People actually begin to believe that they are elite and it bugs them when mere commoners are treated the same.
#9
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No, it is a tangible cash benefit (not having to pay for breakfast) by qualifying for that status.
#10
Join Date: Mar 2016
Posts: 1,882
And it is a common promotion tactic to temporarily give something with a nominal cost away for free in order to attract new or incremental business. Even better when the perceived value is significantly higher than the incremental increase in hard cost for providing it.
#11
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Location: home = LAX
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So what exactly and completely did they mention? Did you happen to catch it on a DVR so you can review it (with pause where needed in case there's fine print on screen)?
I'm wondering if you misheard / misread something that was passing by quickly? If I google "Hilton break on breakfast ad", all that it finds is this thread which i'm already reading, as if you're the only person in the world so far who's noticed it (if it's really saying that) .
Last edited by sdsearch; Mar 18, 2018 at 8:38 pm
#12
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#13
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Come on.
One, breakfast is not a finite / scarce benefit. Giving it away in a promotion does not mean no eggs left for you.
Two, as the "elite program" makes anyone Gold for $95 and Diamond for $450 (e.g. less than the price of one night's stay in some big-city Hiltons), Honors is already objectively ridiculous as a loyalty-reward instrument -- so it's a bit silly to complain about this.
One, breakfast is not a finite / scarce benefit. Giving it away in a promotion does not mean no eggs left for you.
Two, as the "elite program" makes anyone Gold for $95 and Diamond for $450 (e.g. less than the price of one night's stay in some big-city Hiltons), Honors is already objectively ridiculous as a loyalty-reward instrument -- so it's a bit silly to complain about this.
#15
Join Date: Sep 2012
Location: NW London and NW Sydney
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I don't know whether any US properties do this, but I've stayed in some Hiltons outside the US where the cheapest available rate at the time I booked had breakfast included, and yes I did feel slightly cheated out of my status benefits