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What is Hilton doing with DoubleTree?

What is Hilton doing with DoubleTree?

Old Apr 13, 17, 9:29 am
  #1  
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What is Hilton doing with DoubleTree?

I am curious what Hilton is wanting from the DoubleTree brand? I really see DT's as an equal or a half-step down from a Hilton. Both being full service hotels. I have noticed that they are building a bunch of new ones everywhere. So I am just curious if anyone has heard what Hilton is branding, doing, accomplishing?

I figure they are just adding more options. Which I do love.
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Old Apr 13, 17, 10:25 am
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My opinion? Hilton has diversified so much in hotel portfolios that I've honestly lost track of what is what. I feel like the brand should actually focus in on it's core...not spread outwards.

How much of a difference is there really between Home2Suites, Homewood Suites and Embassy Suites...I mean seriously. How much difference is there between HGI and Doubletree. Same with Canopy and Conrad (honestly both are eclectic and high end). I feel like have the hotel brands could merge to three or four.
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Old Apr 13, 17, 10:47 am
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HGI in general have limited dining (Breakfast Dinner, Dinner options limited ) and often limited alcohol service. DT's have dining(Breakfast Lunch Dinner )plus a bar. Usually slightly cheaper then a Hilton Brand
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Old Apr 13, 17, 12:03 pm
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Originally Posted by bimmerfreak0 View Post
I mean seriously. How much difference is there between HGI and Doubletree.
Naturally the main difference, in addition to the very different interior design between HGI and DT, is that I've never heard of a HGI with an Executive Lounge but DoubleTree often has one.
Outside of US this is the main reason to select a DoubleTree instead of a HGI since "Hot Cooked-to-Order Breakfast" is standard in every hotel and EL offerings are usually pretty good.
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Old Apr 13, 17, 2:00 pm
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Guests aren't really the target audience for the proliferation of brands, despite what the marketing department thinks. Hilton (and the other hotel chains) are way more interested in attracting franchisees.

Doubletree, for example, seems to be targeted at hotel conversions who might not want the cost of becoming a full Hilton. But in general, Hilton wants to offer franchisees the chance to be "the only Home 2 Suites" in town, rather than the 3rd "Embassy Suites"...

Loyalty program members are left trying to figure out whether there is a noticeable difference between brands, or consistency within them...
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Old Apr 13, 17, 3:16 pm
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Also see the discussion in these threads regarding the Doubletree brand:
http://www.flyertalk.com/forum/hilto...ther-name.html
http://www.flyertalk.com/forum/hilto...-bad-luck.html
http://www.flyertalk.com/forum/hilto...brand-ing.html
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Old Apr 13, 17, 3:26 pm
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This has been discussed ad nauseum in other threads...bottom line is DT is a hodgepodge.
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Old Apr 13, 17, 3:41 pm
  #8  
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I think there is a tremendous amount of variation between Doubletree properties. I have been in some that I thought were five stars (Arctic Club - Seattle, St. Louis Union Station, The Lismore), many that were excellent and were every bit as good as a Hilton in terms of service and accommodations, and a few that were ho-hum. One (Bloomington, MN) was a bad experience, both from exceptionally poor service and problems with maintenance.

Because of the great variety within the brand, it's essential for me to read reviews before booking. New-build properties and recent conversions are usually very solid, but some that were converted over a decade ago are lacking in upkeep. This inconsistency is something Hilton should try to address, although they have similar issues with the flagship brand. I've never been in a Hampton, Homewood, or HGI where I have looked around and thought "What a dump!" but I have thought that at a couple threadbare Doubletrees.
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Old Apr 13, 17, 4:19 pm
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I'd love to know what Doubletree is and stood for. It's not really a consistent experience. HGI? Consistent. HI? Consistent? DT? Not so much. Some really bad ones out there.
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Old Apr 13, 17, 4:32 pm
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Originally Posted by bimmerfreak0 View Post
How much of a difference is there really between Home2Suites, Homewood Suites and Embassy Suites...I mean seriously.
Have you stayed at a Home2? It looks like Ikea threw up inside and the breakfast is no better than the corner gas station.
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Old Apr 13, 17, 5:17 pm
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Originally Posted by LassiJ View Post
Naturally the main difference, in addition to the very different interior design between HGI and DT, is that I've never heard of a HGI with an Executive Lounge but DoubleTree often has one.
Outside of US this is the main reason to select a DoubleTree instead of a HGI since "Hot Cooked-to-Order Breakfast" is standard in every hotel and EL offerings are usually pretty good.
Within the US, I find that HGI's breakfast is generally more consistent and superior to DT (although there is nothing wrong with DT's in most cases).
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Old Apr 13, 17, 5:27 pm
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Cannot speak to what they are intending, but I have also found DT properties to be bizarrely variable in quality. I have had a couple of great stays that felt like 4 and half stars, and a couple of places where I felt a bit short changed.

I think in the long run it will kill the brand, because people tend to base opinions on the worst experience, not the best.
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Old Apr 13, 17, 5:37 pm
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IMO Doubletree is a brand that just doesn't or meet the Hilton criteria. It's so inconsistent everywhere I go. I had closets that only uses curtains as a door and other places where I'm in huge suites. I avoid booking them sometimes just because I don't know what to expect from them. The brown color doesn't make it very appealing either.
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Old Apr 13, 17, 5:49 pm
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I haven't been to a Doubletree in a few years. Do they still give you a free chocolate chip cookie when you arrive? If so, to me that would make it a better chain than Hilton is.
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Old Apr 13, 17, 6:16 pm
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Originally Posted by bimmerfreak0 View Post
How much of a difference is there really between Home2Suites, Homewood Suites and Embassy Suites

The breakfast options are not even comparable. Following your list my experience has been continental microwave items versus cooked to order breakfast at Embassy Suites.
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