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Lifetime Diamond Status Arrives at Hilton Honors — With Required Qualifications

Lifetime Diamond Status Arrives at Hilton Honors — With Required Qualifications

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Old Sep 11, 18, 11:00 am   -   Wikipost
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Lifetime Diamond Status with HHonors is now reality.

More recent information posted by Lauren (Hilton Honors Representative) reflects changes in the Honors Lifetime Diamond qualifying criteria:

Originally Posted by HonorsRepresentative View Post
Hi all,

A few months ago, we received some great feedback in the Q&A thread with our VP of Hilton HHonors, Aaron Glick. While the team explores a number of initiatives, one area that we could change quickly was our Lifetime Diamond qualifications. As of January 2017, we will grant Lifetime Diamond to all members who have met the following criteria:

Members who have maintained Diamond status for at least 10 years (years do not need to be consecutive)

AND

Have stayed at least 1,000 nights - either paid or reward (as you may know, only paid nights were eligible before)

OR

Have accumulated 2 million Base Points since joining the Hilton HHonors program (this is a new feature to enable more members to enjoy Lifetime Diamond status; also as a reminder, only Base Points are eligible...Bonus Points earned via promotions, co-brand credit cards, or other means do not count towards status)


So now, there will be essentially two ways you can qualify for Lifetime Diamond:
1. 10 years at Diamond with Hilton HHonors + 1,000 nights (including paid and reward)
2. 10 years at Diamond + 2 million cumulative Base Points

An email notification will go out in February to members who have qualified for Lifetime Diamond as of December 31, 2016. If you want a sneak peek to find out if you will qualify, you can contact the Diamond Desk and the team will be happy to help.

Please reach out with any questions or comments, and Ill be sure to share them directly with Aaron and team.

Thank you!
Lauren
Previous:

Details for the first inductees were announced on the 11th Feb. 2015. Erin (HHonors Rep here on FT) posted the announcement shortly before the emails were sent out to members on the same day.

Originally Posted by HHonorsRepresentative View Post
Hi all,

Thanks for your patience as I gathered more details on our Lifetime Diamond rollout. As were in the New Year, I have some additional details to share with you.

Initially, Lifetime Diamond Status will go to a select group of members who met all of the following criteria as of December 31, 2014:
  • Have maintained Diamond Status for at least 10 years (consecutive or concurrent) and
  • Completed paid stays totaling at least 1,000 nights
Members that met this criteria as of December 31, 2014 will be notified via email and receive their Lifetime Diamond Status in the mail at the physical address on their account at the end of February. Members that meet Lifetime Diamond Status criteria in the middle of the year will receive Lifetime Diamond Status at the beginning of the following year.

Please note that we are in early stages of this benefit, which means that elements of this offering may evolve and may change over time. As I hear of any updates, I will be sure to share those here.

As always, your input is truly valued and we welcome your thoughts and feedback during this launch period. Were here and listening!

Thanks,
Erin
[B]Initially, Lifetime Diamond Status will go to a select group of members who met all of the following criteria as of December 31, 2014:

All paid stays count not just the paid stays during the years a member is a Hilton HHonors diamond.

As more information becomes available it will be added here. Should you have any updates please post them in the thread or in this wiki to keep the most pertinent info quickly available to those interested.



For those interested, the development unfolded as follows:

Erin, the HHonors rep on FT posted the following on 16/12/2014: (after some eagle eyed attention by adambrock from an email sent out by Hilton and which he thankfully posted here on FT: http://www.flyertalk.com/forum/hilto...tus-email.html Kudos to adambrock for noticing and sharing it with the community. )

HHonorsRepresentative (Erin) wrote in that thread:

In 2015, HHonors will begin introducing Lifetime Diamond Status! As you may know, were always looking for new ways to reward you and we take into consideration your feedback on ways to recognize our most loyal members. Over the past several years, weve heard from you that Lifetime Diamond Status is important to you and Im thrilled to announce that we will be inviting some of our most tenured Diamond members into this status.

Ill have more details for you in early 2015 and I understand our first Lifetime Diamond members will receive their invitations in the early part of 2015. At this time, this is all the information I have on Lifetime Diamond Status, but I will do my best to keep you all updated as I hear more!
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Old Feb 11, 15, 6:16 pm
  #271  
FlyerTalk Evangelist
 
Join Date: Sep 2002
Location: IND
Programs: DL DM & 2MM, Lifetime HHonors Diamond, Cholula General Member
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Originally Posted by prushing View Post
I think it stops people from only doing it for a few years and then switching hotel brands. It forces people to invest a lot of time and if they are half way in or so, they most likely will at least stay diamond to make it.
I guess I get that but still not sure I wrap my head around that. My thought is it is might push them harder faster. It sure would have me...I would have already had it had the rules already in place.
indufan is offline  
Old Feb 11, 15, 6:41 pm
  #272  
 
Join Date: Jan 2000
Location: ATL - DL DM/2.9MM - HH Lifetime Diamond - Marriott Plat
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Originally Posted by indufan View Post
Negative.
Think about how many pair of shorts that would buy
Tomphot is offline  
Old Feb 11, 15, 6:56 pm
  #273  
 
Join Date: Sep 2012
Programs: Delta, United, American
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Thumbs up Got mine

Email came in this morning congratulating me on selection for Lifetime Diamond hHonors.

I've heard mixed info on the "award". Any confirmation on hHonors presenting the noise canceling headphones?
GT_Rd_Warrior is offline  
Old Feb 11, 15, 8:18 pm
  #274  
 
Join Date: Sep 2009
Posts: 673
Glad we now know, thanks for keeping us up to date and informed, Erin.

I hope to see a base points tier soon/eventually. I stay with Hilton because it is the only chain I can get top tier status in, as I only stay for leisure and accumulate base points. Would like to see something around the 2.5-3mil mark, I guess, which would account for inflation for a period of time.
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Old Feb 11, 15, 8:21 pm
  #275  
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Anyone know how to find out how many years you've been diamond and how many LT nights at HH you have?
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Old Feb 11, 15, 8:25 pm
  #276  
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Originally Posted by Miesque View Post
While the 10 years Diamond seems fair, a thousand points is a bit steeper than I was thinking.
My thoughts too. I've been Diamond for probably 9 years now, but probably only around 400 nights or so. If anything, HH Lifetime Diamond is so far out of reach I have NO incentive to continue to try. I've continued to put more and more to Hyatt and this continues to reaffirm that decision.

Originally Posted by MrHilton View Post
Not what I expected ...

Since I mostly qualify on base points (200K base points at least/year) a 1000 nights is a lot.

Had only 455 nights sinds 2006.

Thank god I am only 26, so I still have some time to maybe once get the diamond for life status ..
Wow, you started traveling young.
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Old Feb 11, 15, 9:18 pm
  #277  
 
Join Date: May 2004
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Originally Posted by HHonorsRepresentative View Post
Initially, Lifetime Diamond Status will go to a select group of members who met all of the following criteria as of December 31, 2014:
  • Have maintained Diamond Status for at least 10 years (consecutive or concurrent) and
  • Completed paid stays totaling at least 1,000 nights
Members that met this criteria as of December 31, 2014 will be notified via email and receive their Lifetime Diamond Status in the mail at the physical address on their account at the end of February. Members that meet Lifetime Diamond Status criteria in the middle of the year will receive Lifetime Diamond Status at the beginning of the following year.

Please note that we are in early stages of this benefit, which means that elements of this offering may evolve and may change over time. As I hear of any updates, I will be sure to share those here.
To echo the sentiments of other FTers, thanks to Erin and Hilton for the transparency on the requirements to achieve lifetime Diamond status.

Further, as one who has a ways to go for both criteria, despite many years of Hilton loyalty, I appreciate the suggestion that these are the criteria for the initial Lifetime Diamond members. The suggestion of other Lifetime plans is welcome.
GJS - yow is offline  
Old Feb 11, 15, 9:20 pm
  #278  
 
Join Date: Mar 2009
Location: PHX
Programs: HHonors Lifetime Diamond, UA Million Miler Gold, Marriott Platinum
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Originally Posted by RAPC View Post
I'm nowhere near lifetime Diamond on that criteria, but based upon a number of FTers who are real HH road warriors, with 100+ nights a year and a long history of loyalty, it will reward at this time, exactly the sort of people that Hilton want to reward. This is about rewarding those who have been loyal for years on this criteria.

It probably won't make those of us qualifying via stays or spend push on for lifetime status as it may be far out of reach to be motivating, but it may well be that HH are aiming to reward the real frequent stayers.

For those FTers who have qualified over the years and spent almost 3 years in a HH family hotel, I salute you and your lifetime status when you get it. You have earned it.
I got it and it does not mean much to be honest. I qualify in every category and will continue to do so....IF I STAY WITH HILTON. All this does is give me the freedom to go with another program. Not to mention I am sure a category above it will be created at some point
HawkeyeFlyer is offline  
Old Feb 11, 15, 9:24 pm
  #279  
 
Join Date: Mar 2009
Location: PHX
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Originally Posted by Notenut View Post
I made a few calculations after a call to the Diamond Desk, he confirmed that I have been Diamond continuously since 2001. In order to qualify for Lifetime Diamond I would have had to have about 72 paid nights- award nights don't qualify- each year, every year. That translates to having a little more than twice the minimum nights required to qualify for Diamond. I dare say that many people who hit the minimum (used to be 28,now 30 nights) start considering how they might qualify for the highest elite level at other chains. So unless the formula changes I've given up on that idea.

To add a little salt to the wound I didn't get the 100K offer either.
If I were not at LTD, I would still look at how easy it is to qualify year over year, not to mention they extend Diamond benefits all of the time for people. This LTD, even though I got it, does not matter much to me. I think it only matters to those close to retiring from business travel jobs who were hoping to keep benefits for personal travel after retiring
HawkeyeFlyer is offline  
Old Feb 11, 15, 9:26 pm
  #280  
 
Join Date: Mar 2009
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Originally Posted by Deepd1ver7 View Post
I'd love to hear from Erin, if possible, why base points ($s spent) wasn't a consideration? 100 nights a year at $200 a night ( avg?) is $20k. There are people out there (guess what, like me ) who spend $15k at the Conrad Maldives every year for the last 6 years. If I add to that my 20 nights a year at European destinations (far more expensive than the US average , let's assume $350 a night) , puts me at about $22k per year. I get that nights in a bed is a real descriptor of loyalty, but surely spend is interesting too? There are plenty of other hotels in the Maldives I could spend my money with.
It is a factor, they just aren't telling you. I am only around 900 nights and I got it but I had 20 stays last year over $7,000 each. Do not let them tell you spend is not a factor
HawkeyeFlyer is offline  
Old Feb 11, 15, 9:28 pm
  #281  
 
Join Date: Mar 2009
Location: PHX
Programs: HHonors Lifetime Diamond, UA Million Miler Gold, Marriott Platinum
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Originally Posted by ExecPlatWife View Post
Just received DH's lifetime diamond notification. The E-mail content:



He's got ~15 years at 150-200 nights per, so he's somewhere between double and triple the 1,000-night requirement.
First of all a lie on the levels...but what really cracks me up is the timing this took them. Did it really take months for Hilton to come up with 10 years and 1000 night....good lord...what a crock....and they are not following it
HawkeyeFlyer is offline  
Old Feb 11, 15, 9:46 pm
  #282  
 
Join Date: Mar 2009
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Originally Posted by prushing View Post
I think it stops people from only doing it for a few years and then switching hotel brands. It forces people to invest a lot of time and if they are half way in or so, they most likely will at least stay diamond to make it.
Who cares? If you are willing to spend the next three years of your life living in a hampton inn, Hilton should value you that enough for LTD

Same token there should be a dollar figure on spend. Meaning if you drop $250k in spend that should qualify

Does hilton want a guy that spends three years at the hampton inn over a guy that spends 625 nights at a $400 night per clip Conrad or waldorf stay
HawkeyeFlyer is offline  
Old Feb 11, 15, 11:20 pm
  #283  
 
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Originally Posted by pr0digy25 View Post

The most laughable part is the 1000 nights... given if you requalify with the minimum of 60 nights per year, that'll take about 16 years to reach if my math is correct.
The minimum is 30 nights for Diamond.

30 stays, which may all consist of one night only.
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Old Feb 12, 15, 2:16 am
  #284  
 
Join Date: Aug 2010
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It looks like the criteria are going to need a bit of tweaking if the company wants to appropriately recognize all of its most valuable and loyal customers. Right now it seems pretty arbitrary. If you can reach diamond via nights OR stays OR base points, why do only nights count for lifetime status? And why 10 years? That's practically an eternity in the loyalty program universe.

Originally Posted by vatali View Post
I have more than 1k nights, but only 5 years diamond.
That sounds like established brand loyalty to me. Nevertheless, someone with 100 paid nights per year is apparently more valuable than you simply because he's been doing it longer.

And somebody who's been diamond for 20 years won't make lifetime if he "only" has 30 paid one-night stays per year at WAs and Conrads, while another guy's 100 HI/HGI nights per year got him lifetime status at 10 years.

aBroadAbroad is offline  
Old Feb 12, 15, 2:57 am
  #285  
 
Join Date: Nov 2011
Posts: 75
Originally Posted by HHonorsRepresentative View Post
Initially, Lifetime Diamond Status will go to a select group of members who met all of the following criteria as of December 31, 2014:
  • Have maintained Diamond Status for at least 10 years (consecutive or concurrent) and
  • Completed paid stays totaling at least 1,000 nights
I would agree it's good to recognize first and foremost those who have spent 1,000 nights, however, if the requirement remains at 1,000 nights I suspect it will drive away more people than it attracts. Why would anyone devote 1,000 nights to Hilton when you can get top-tier status in Marriott for 750 nights or Starwood for 500?

Even the most loyal of Hilton members have nights in other hotel programs as it's not always possible to stay in your preferred hotel chain. So if you have 500 or less nights in Hilton but also have a number of nights in Starwood, Hyatt, or Marriott you might well be able to attain Lifetime status sooner or in fewer nights by moving your business away from Hilton.

I imagine this is why Marriott has lowered their lifetime status requirements not once but twice in recent years. If the requirements for status aren't attainable and competitive you risk driving away the very same loyal customers you're trying to attract.
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